Honda Insight Audience in United States
Honda Insight has an estimated audience of 407,050 people in United States. 24.5% are female, 75.5% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Life of Pi, Hipster, Keenan Allen, Northrop Grumman.
The average Honda Insight fan in United States is 41.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Life of Pi, Hipster, with strongest over-indexing on Home equity (65.3× the country average). Demographically, the Honda Insight audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Honda Insight fans
| Metric | Value |
|---|---|
| Female | 24.5% |
| Male | 75.5% |
| Average age | 41.1 |
| Estimated audience size | 407,050 |
Audience persona
The typical Honda Insight fan in United States is more male, around 41.1 years old, with strong Risk Appetite tendencies and a notable affinity for Home equity.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 76,109 | 1.7× |
| Texas | 35,401 | 1.01× |
| Florida | 28,410 | 1.03× |
| New York | 19,021 | 0.84× |
| Illinois | 15,531 | 1.15× |
| Ohio | 15,011 | 1.2× |
| North Carolina | 14,641 | 1.2× |
| Pennsylvania | 14,048 | 1.02× |
| Georgia | 13,241 | 1.06× |
| Washington | 12,831 | 1.57× |
| Virginia | 11,925 | 1.2× |
| Arizona | 9,611 | 1.16× |
| New Jersey | 8,965 | 0.87× |
| Massachusetts | 8,562 | 1.07× |
| Michigan | 8,539 | 0.8× |
| Tennessee | 8,458 | 1.04× |
| Maryland | 7,975 | 1.14× |
| Indiana | 7,626 | 1.03× |
| Missouri | 6,862 | 1.05× |
| Oregon | 6,123 | 1.31× |
| Wisconsin | 5,995 | 0.98× |
| South Carolina | 5,846 | 0.95× |
| Colorado | 5,770 | 0.9× |
| Alabama | 5,687 | 1× |
| Minnesota | 5,641 | 0.97× |
| Louisiana | 5,057 | 0.96× |
| Kentucky | 4,647 | 0.91× |
| Oklahoma | 4,528 | 1× |
| Connecticut | 4,213 | 1.03× |
| Utah | 4,008 | 1.1× |
| Nevada | 3,917 | 0.99× |
| Kansas | 3,418 | 1.07× |
| Arkansas | 3,218 | 0.96× |
| Iowa | 2,982 | 0.89× |
| Mississippi | 2,975 | 0.89× |
| Idaho | 2,014 | 0.99× |
| Hawaii | 1,997 | 1.14× |
| Nebraska | 1,881 | 0.92× |
| New Mexico | 1,596 | 0.78× |
| New Hampshire | 1,590 | 0.99× |
| Maine | 1,382 | 0.95× |
| West Virginia | 1,353 | 0.71× |
| Rhode Island | 1,177 | 0.91× |
| Washington, District of Columbia | 1,139 | 0.93× |
| Delaware | 988 | 0.88× |
| Montana | 829 | 0.73× |
| South Dakota | 746 | 0.79× |
| Vermont | 719 | 1.01× |
| Alaska | 709 | 0.81× |
| North Dakota | 601 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 65.3× | Home & Garden |
| Life of Pi | 25.32× | Movies & TV |
| Hipster | 22.69× | Politics & Society |
| Keenan Allen | 13.76× | Sports |
| Northrop Grumman | 12.89× | Business & Career |
| TVNotas | 20× | News |
| Eden Lake | 15.54× | Movies & TV |
| Arrietty | 20× | Movies & TV |
| Academy Award for Best Production Design | 20× | Movies & TV |
| Leverage (TV series) | 7.09× | Movies & TV |
| Wikia | 3.61× | Internet & Social Media |
| Kendra Scott | 2.8× | Fashion & Accessoires |
| Israel | 2.01× | Travel & Leisure |
| Title Nine | 9.67× | Fashion & Accessoires |
| Cam Ward | 3.37× | Sports |
| Barclays Center | 10.92× | Sports |
| Omaha Storm Chasers | 15.69× | Sports |
| Equinix | 10.49× | Business & Career |
| Israeli cuisine | 6.84× | Food & Beverages |
| Academy Award for Best Original Score | 12.94× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.96 |
| Need for Security | CONSERVATISM | 2.67 |
| Family Orientation | CONSERVATISM | 2.32 |
| Luxury Orientation | PREMIUM | 1.97 |
| Patriotism | CONSERVATISM | 1.84 |
| Quality Awareness | PREMIUM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.4% |
| United Kingdom | 7.9% |
| Poland | 7.4% |
See Honda Insight audiences in other countries
More Cars & Mobility audiences in United States
- Jeep Wrangler (9,166,172)
- Ford Mustang (9,097,632)
- Dodge Ram (8,285,991)
- Jeep Grand Cherokee (8,191,812)
- Honda Civic (7,442,965)
Frequently asked questions
How many fans does Honda Insight have in United States?
Honda Insight has an estimated audience of 407,050 people in United States, concentrated in California and Texas.
What is the gender split and age of Honda Insight fans?
24.5% of Honda Insight fans are female, 75.5% are male, with an average age of 41.1 years.
Which brands do Honda Insight fans like most?
Honda Insight fans show strongest brand affinity for Home equity (65.3×), Life of Pi (25.32×), and Hipster (22.69×) over the country average.
Where do Honda Insight fans live in United States?
Honda Insight fans in United States are most concentrated in California (reach 76,109), Texas (reach 35,401), and Florida (reach 28,410). These three regions account for the largest share of the active audience.
What other brands do Honda Insight fans also like?
Beyond Honda Insight itself, the audience over-indexes on Life of Pi (25.32×), Hipster (22.69×), Keenan Allen (13.76×), and Northrop Grumman (12.89×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Honda Insight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.