Rascasse Audience Intelligence

Honda Insight Audience in United States

A data profile of the people who buy, follow and care about Honda Insight in United States — modelled from more than twelve digital signal sources. Honda Insight has an estimated audience of 427,244 people in United States.

#333among Car Model in United States#1106in Cars & Mobility

The average Honda Insight fan in United States is 41.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Will Poulter, Hybrid electric vehicle, Honda Pilot, with strongest over-indexing on Will Poulter (59.02× the country average).

Demographically, the Honda Insight audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Honda Insight fan in United States is more male, around 41.1 years old, with strong Need for Security tendencies and a notable affinity for Will Poulter.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Honda Insight profile in United States.

Audience size
427K
in United States
Gender
24.5%♀
75.5% male
Age
41.1
average years
Country rank
#40093
Car Model in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Honda Insight fans

24.5% are female, 75.5% are male, average age 41.1.

Fig. 02

Gender split

24.5%
Female
75.5%
Male
Demographic split for Honda Insight audience in United States
MetricValue
Female24.5%
Male75.5%
Average age41.1
Estimated audience size427,244
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Honda Insight audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3920%
40-4922%
50+24%
Fig. 04

Worldwide distribution

44.2%

of the worldwide Honda Insight audience comes from United States.

Worldwide audience distribution share by country for Honda Insight
CountryShare
United States44.2%
United Kingdom7.5%
Poland7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Honda Insight audience in United States is strongest.

Fig. 05

Top regions by affinity

Honda Insight fans by region: top regions in United States
#RegionReachAffinity×
01California~70K1.58×
02Washington~10K1.53×
03Oregon~6K1.33×
04Ohio~10K1.19×
05Virginia~10K1.16×
06North Carolina~10K1.15×
07Maryland~8K1.12×
08Hawaii~2K1.12×
09Utah~4K1.10×
10Arizona~9K1.08×
11Illinois~10K1.07×
12Tennessee~9K1.07×
13Kansas~3K1.07×
14Connecticut~4K1.06×
15Idaho~2K1.06×
16Georgia~10K1.05×
17Indiana~8K1.04×
18Missouri~7K1.04×
19Massachusetts~8K1.02×
20New Hampshire~2K1.02×
21Oklahoma~5K1.01×
22Vermont<1K1.00×
23Florida~30K0.99×
24Pennsylvania~10K0.99×
25Wisconsin~6K0.99×
26Alabama~6K0.99×
27Nebraska~2K0.99×
28Minnesota~6K0.98×
29Maine~1K0.97×
30Delaware~1K0.97×
31Texas~30K0.96×
32Kentucky~5K0.96×
33Nevada~4K0.96×
34Arkansas~3K0.95×
35South Carolina~6K0.94×
36Louisiana~5K0.93×
37Rhode Island~1K0.93×
38Washington, District of Columbia~1K0.93×
39Iowa~3K0.92×
40Mississippi~3K0.92×
41Colorado~6K0.91×
42Alaska<1K0.89×
43New Jersey~9K0.87×
44New Mexico~2K0.87×
45South Dakota<1K0.87×
46West Virginia~2K0.85×
47North Dakota<1K0.85×
48Montana<1K0.82×
49Michigan~9K0.80×
50New York~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Honda Insight, United States
0.77×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Honda Insight audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Honda Insight audience
#·InterestCategoryAffinity×
01Will PoulterMovies & TV59.02×
02Mazda CX-3Cars & Mobility55.55×
03Honda RidgelineCars & Mobility37.17×
04Grand tourerCars & Mobility34.60×
05Hybrid electric vehicleCars & Mobility32.51×
06Honda PilotCars & Mobility29.31×
07Mazda6Cars & Mobility27.99×
08Suki WaterhouseFashion & Accessoires20.00×
09Jessica ChastainMovies & TV19.30×
10Kia SoulCars & Mobility18.56×
11Honda CR-VCars & Mobility18.27×
12Mazda3Cars & Mobility16.79×
13Honda CivicCars & Mobility14.08×
14HatchbackCars & Mobility10.56×
15Kia MotorsCars & Mobility7.24×
16Compact carCars & Mobility6.83×
17Sustainable energyHome & Garden5.92×
18Renewable energyBusiness & Career5.34×
19Solar energyHome & Garden4.49×
20Mortgage loansBusiness & Career3.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Honda Insight audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Honda Insight audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.92×
PatriotismCONSERVATISM2.60×
Family OrientationCONSERVATISM2.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Honda Insight audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
MindfulnessBALANCE0.68×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Honda Insight have in United States?

Honda Insight has an estimated audience of 427,244 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Honda Insight fans?

24.5% of Honda Insight fans are female, 75.5% are male, with an average age of 41.1 years.

03

Which brands do Honda Insight fans like most?

Honda Insight fans show strongest brand affinity for Will Poulter (59.02×), Hybrid electric vehicle (32.51×), and Honda Pilot (29.31×) over the country average.

04

Where do Honda Insight fans live in United States?

Honda Insight fans in United States are most concentrated in California (reach ~70K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Honda Insight fans also like?

Beyond Honda Insight itself, the audience over-indexes on Hybrid electric vehicle (32.51×), Honda Pilot (29.31×), Honda Ridgeline (37.17×), and Honda CR-V (18.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Honda Insight audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Honda Insight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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