Honda Insight Audience in United States

Honda Insight logo

Honda Insight has an estimated audience of 407,050 people in United States. 24.5% are female, 75.5% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Will Poulter, Honda Pilot, Autism Awareness, Diabetes mellitus awareness, Honda CR-V.

The average Honda Insight fan in United States is 41.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Will Poulter, Honda Pilot, Autism Awareness, with strongest over-indexing on Will Poulter (65.3× the country average). Demographically, the Honda Insight audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Honda Insight fans

Demographic split for Honda Insight audience in United States
MetricValue
Female24.5%
Male75.5%
Average age41.1
Estimated audience size407,050

Audience persona

The typical Honda Insight fan in United States is more male, around 41.1 years old, with strong Risk Appetite tendencies and a notable affinity for Will Poulter.

Top regions in United States

Top regions ranked by reach for Honda Insight in United States
RegionReachAffinity
California76,1091.7×
Texas35,4011.01×
Florida28,4101.03×
New York19,0210.84×
Illinois15,5311.15×
Ohio15,0111.2×
North Carolina14,6411.2×
Pennsylvania14,0481.02×
Georgia13,2411.06×
Washington12,8311.57×
Virginia11,9251.2×
Arizona9,6111.16×
New Jersey8,9650.87×
Massachusetts8,5621.07×
Michigan8,5390.8×
Tennessee8,4581.04×
Maryland7,9751.14×
Indiana7,6261.03×
Missouri6,8621.05×
Oregon6,1231.31×
Wisconsin5,9950.98×
South Carolina5,8460.95×
Colorado5,7700.9×
Alabama5,6871×
Minnesota5,6410.97×
Louisiana5,0570.96×
Kentucky4,6470.91×
Oklahoma4,5281×
Connecticut4,2131.03×
Utah4,0081.1×
Nevada3,9170.99×
Kansas3,4181.07×
Arkansas3,2180.96×
Iowa2,9820.89×
Mississippi2,9750.89×
Idaho2,0140.99×
Hawaii1,9971.14×
Nebraska1,8810.92×
New Mexico1,5960.78×
New Hampshire1,5900.99×
Maine1,3820.95×
West Virginia1,3530.71×
Rhode Island1,1770.91×
Washington, District of Columbia1,1390.93×
Delaware9880.88×
Montana8290.73×
South Dakota7460.79×
Vermont7191.01×
Alaska7090.81×
North Dakota6010.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Honda Insight audience
BrandAffinityCategory
Will Poulter65.3×Movies & TV
Honda Pilot38.02×Cars & Mobility
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Honda CR-V22.75×Cars & Mobility
Honda Civic20.06×Cars & Mobility
Honda Ridgeline45.26×Cars & Mobility
CarGurus9.67×Cars & Mobility
Honda Accord22.69×Cars & Mobility
Grand tourer36.3×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Hatchback11.23×Cars & Mobility
Day trading14.59×Business & Career
Jessica Chastain20×Movies & TV
Mazda CX-355.84×Cars & Mobility
Mazda631.07×Cars & Mobility
Honda HR-V28.18×Cars & Mobility
Income tax13.19×Business & Career
Suki Waterhouse20×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Honda Insight audience
TraitClusterScore
Risk AppetiteTHRILL2.96
Need for SecurityCONSERVATISM2.67
Family OrientationCONSERVATISM2.32
Luxury OrientationPREMIUM1.97
PatriotismCONSERVATISM1.84
Quality AwarenessPREMIUM1.51

Worldwide distribution

Worldwide audience distribution share by country for Honda Insight
CountryShare
United States43.4%
United Kingdom7.9%
Poland7.4%

See Honda Insight audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Honda Insight have in United States?

Honda Insight has an estimated audience of 407,050 people in United States, concentrated in California and Texas.

What is the gender split and age of Honda Insight fans?

24.5% of Honda Insight fans are female, 75.5% are male, with an average age of 41.1 years.

Which brands do Honda Insight fans like most?

Honda Insight fans show strongest brand affinity for Will Poulter (65.3×), Honda Pilot (38.02×), and Autism Awareness (19.03×) over the country average.

Where do Honda Insight fans live in United States?

Honda Insight fans in United States are most concentrated in California (reach 76,109), Texas (reach 35,401), and Florida (reach 28,410). These three regions account for the largest share of the active audience.

What other brands do Honda Insight fans also like?

Beyond Honda Insight itself, the audience over-indexes on Honda Pilot (38.02×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Honda CR-V (22.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Honda Insight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.