Hope Floats Audience in United States

Hope Floats has an estimated audience of 494,497 people in United States. 99.1% are female, 0.9% are male, average age 39.1. Top regions: Texas, California, Florida. Top brand affinities: Julia Roberts, Do it yourself (DIY), Taylor Swift, Harry Potter, Pinterest.

The average Hope Floats fan in United States is 39.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Julia Roberts, Do it yourself (DIY), Taylor Swift, with strongest over-indexing on Julia Roberts (6.54× the country average). Demographically, the Hope Floats audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

Demographics of Hope Floats fans

Demographic split for Hope Floats audience in United States
MetricValue
Female99.1%
Male0.9%
Average age39.1
Estimated audience size494,497

Audience persona

The typical Hope Floats fan in United States is more female, around 39.1 years old, with strong Extroversion tendencies and a notable affinity for Julia Roberts.

Top regions in United States

Top regions ranked by reach for Hope Floats in United States
RegionReachAffinity
Texas59,4901.4×
California48,6490.89×
Florida26,6820.8×
New York19,2730.7×
Ohio15,1931×
Illinois14,8010.9×
North Carolina14,4300.97×
Georgia14,1400.93×
Pennsylvania13,6440.82×
Michigan12,7120.98×
Tennessee11,6931.18×
Virginia10,6940.89×
Indiana10,2181.13×
Arizona10,1211×
Washington9,7230.98×
Missouri9,3881.18×
New Jersey8,5510.68×
Colorado7,9691.02×
Oklahoma7,8211.42×
Massachusetts7,7740.8×
South Carolina7,5801.02×
Alabama7,5111.09×
Kentucky7,4771.21×
Maryland7,3500.86×
Wisconsin7,0420.95×
Minnesota6,8360.96×
Louisiana6,3531×
Oregon6,0621.07×
Utah6,0251.36×
Arkansas5,2431.29×
Kansas5,0611.3×
Mississippi4,5041.11×
Iowa4,4011.08×
Nevada3,9420.82×
Connecticut3,7820.76×
Idaho3,3821.36×
New Mexico3,0171.22×
Nebraska2,6981.09×
West Virginia2,4741.07×
New Hampshire1,7920.92×
Maine1,6090.91×
Montana1,5891.16×
Hawaii1,5130.71×
Rhode Island1,2400.79×
Washington, District of Columbia1,1630.78×
South Dakota1,1421×
Alaska1,0250.97×
Delaware9800.72×
North Dakota9220.91×
Wyoming7571.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hope Floats audience
BrandAffinityCategory
Julia Roberts6.54×Movies & TV
Do it yourself (DIY)1.61×Home & Garden
Taylor Swift2.15×Music & Radio
Harry Potter1.65×Movies & TV
Pinterest1.54×Internet & Social Media
Pizza Hut1.62×Food & Beverages
Houston Texans2.96×Sports
TMZ1.54×Internet & Social Media
Etsy1.59×Fashion & Accessoires
Channing Tatum4.1×Movies & TV
TV talkshows1.56×Movies & TV
Adam Sandler2.53×Movies & TV
Zoo2.05×Kids & Family
Disneyland1.58×Travel & Leisure
Mark Wahlberg3.4×Movies & TV
Bakery1.65×Food & Beverages
Veterinary medicine1.68×Business & Career
QVC2.26×Movies & TV
Discount stores1.55×Shopping
Dolly Parton2.58×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hope Floats audience
TraitClusterScore
ExtroversionTHRILL1.51
Community OrientationOPEN1.5
TraditionCONSERVATISM1.47
Pet OwnershipJOY1.41
Price SensitivityPREMIUM1.37
Career OrientationPOWER1.36

Worldwide distribution

Worldwide audience distribution share by country for Hope Floats
CountryShare
United States85.9%
Italy3.8%
France3.8%

See Hope Floats audiences in other countries

More Romance audiences in United States

Frequently asked questions

How many fans does Hope Floats have in United States?

Hope Floats has an estimated audience of 494,497 people in United States, concentrated in Texas and California.

What is the gender split and age of Hope Floats fans?

99.1% of Hope Floats fans are female, 0.9% are male, with an average age of 39.1 years.

Which brands do Hope Floats fans like most?

Hope Floats fans show strongest brand affinity for Julia Roberts (6.54×), Do it yourself (DIY) (1.61×), and Taylor Swift (2.15×) over the country average.

Where do Hope Floats fans live in United States?

Hope Floats fans in United States are most concentrated in Texas (reach 59,490), California (reach 48,649), and Florida (reach 26,682). These three regions account for the largest share of the active audience.

What other brands do Hope Floats fans also like?

Beyond Hope Floats itself, the audience over-indexes on Do it yourself (DIY) (1.61×), Taylor Swift (2.15×), Harry Potter (1.65×), and Pinterest (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hope Floats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.