Rascasse Audience Intelligence

Horizon Zero Dawn Audience in United States

A data profile of the people who buy, follow and care about Horizon Zero Dawn in United States — modelled from more than twelve digital signal sources. Horizon Zero Dawn has an estimated audience of 598,765 people in United States.

#241among Video game in United States#407among Video / Board Game in United States#692in Games

The average Horizon Zero Dawn fan in United States is 35.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Witcher, God of War (series), Monster Hunter (video game), with strongest over-indexing on The Witcher (21.08× the country average).

Demographically, the Horizon Zero Dawn audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Horizon Zero Dawn fan in United States is more male, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for The Witcher.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horizon Zero Dawn profile in United States.

Audience size
599K
in United States
Gender
14.0%♀
86.0% male
Age
35.0
average years
Country rank
#32850
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horizon Zero Dawn fans

14.0% are female, 86.0% are male, average age 35.0.

Fig. 02

Gender split

14.0%
Female
86.0%
Male
Demographic split for Horizon Zero Dawn audience in United States
MetricValue
Female14.0%
Male86.0%
Average age35.0
Estimated audience size598,765
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Horizon Zero Dawn audience in United States
Age bracketShare%
16-1923%
20-2929%
30-3925%
40-4913%
50+11%
Fig. 04

Worldwide distribution

13.5%

of the worldwide Horizon Zero Dawn audience comes from United States.

Worldwide audience distribution share by country for Horizon Zero Dawn
CountryShare
Japan37.8%
United States13.5%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horizon Zero Dawn audience in United States is strongest.

Fig. 05

Top regions by affinity

Horizon Zero Dawn fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~2K1.50×
02Oregon~10K1.48×
03Utah~8K1.47×
04Washington~20K1.41×
05Idaho~4K1.33×
06Colorado~10K1.24×
07Oklahoma~8K1.17×
08Missouri~10K1.12×
09Michigan~20K1.11×
10Arkansas~5K1.11×
11Montana~2K1.11×
12Maine~2K1.10×
13Kansas~5K1.07×
14Kentucky~8K1.06×
15New Hampshire~3K1.06×
16West Virginia~3K1.04×
17Vermont~1K1.04×
18Indiana~10K1.01×
19Iowa~5K0.99×
20Ohio~20K0.98×
21Virginia~10K0.98×
22Tennessee~10K0.98×
23Nebraska~3K0.98×
24North Dakota~1K0.98×
25California~60K0.97×
26Minnesota~8K0.97×
27Arizona~10K0.95×
28Wisconsin~9K0.95×
29Nevada~5K0.95×
30Texas~50K0.92×
31Rhode Island~2K0.92×
32North Carolina~20K0.91×
33New Mexico~3K0.91×
34Pennsylvania~20K0.90×
35South Dakota~1K0.90×
36Massachusetts~10K0.89×
37Alabama~7K0.89×
38Connecticut~5K0.89×
39Florida~30K0.86×
40Illinois~20K0.86×
41Georgia~20K0.86×
42Louisiana~7K0.86×
43Mississippi~4K0.86×
44Maryland~9K0.84×
45South Carolina~7K0.81×
46Hawaii~2K0.79×
47New York~30K0.78×
48Washington, District of Columbia~1K0.77×
49Delaware~1K0.77×
50New Jersey~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Horizon Zero Dawn, United States
0.73×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horizon Zero Dawn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horizon Zero Dawn audience
#·InterestCategoryAffinity×
01God of War (series)Games33.96×
02The Legend of Zelda: Breath of the WildGames32.80×
03BloodborneGames29.99×
04Dying LightGames28.83×
05Mass Effect (video game)Games28.48×
06Cyberpunk 2077Games28.01×
07Monster Hunter (video game)Games26.99×
08Suikoden (video game)Games26.23×
09The WitcherGames21.08×
10Baldur's Gate 3Games18.84×
11Fallout (series)Games18.13×
12Final Fantasy XGames18.00×
13Halo (series)Games16.93×
14Elden RingGames15.82×
15Diablo (series)Games14.94×
16Monster HunterGames13.62×
17SteamGames7.26×
18A Knight of the Seven KingdomsMovies & TV6.68×
19PeacemakerMovies & TV3.99×
20SupermanMovies & TV2.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horizon Zero Dawn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horizon Zero Dawn audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.55×
Social Media UsageJOY1.37×
Early Adopter MentalityPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horizon Zero Dawn audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.55×
TravellingTHRILL0.75×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Horizon Zero Dawn have in United States?

Horizon Zero Dawn has an estimated audience of 598,765 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Horizon Zero Dawn fans?

14.0% of Horizon Zero Dawn fans are female, 86.0% are male, with an average age of 35.0 years.

03

Which brands do Horizon Zero Dawn fans like most?

Horizon Zero Dawn fans show strongest brand affinity for The Witcher (21.08×), God of War (series) (33.96×), and Monster Hunter (video game) (26.99×) over the country average.

04

Where do Horizon Zero Dawn fans live in United States?

Horizon Zero Dawn fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Horizon Zero Dawn fans also like?

Beyond Horizon Zero Dawn itself, the audience over-indexes on God of War (series) (33.96×), Monster Hunter (video game) (26.99×), Cyberpunk 2077 (28.01×), and Fallout (series) (18.13×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Horizon Zero Dawn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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