Horizon Zero Dawn Audience in United States

Horizon Zero Dawn has an estimated audience of 598,217 people in United States. 14.0% are female, 86.0% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: The Witcher, Monster Hunter (video game), God of War (series), Cyberpunk 2077, Fallout (series).

The average Horizon Zero Dawn fan in United States is 35.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Witcher, Monster Hunter (video game), God of War (series), with strongest over-indexing on The Witcher (21.08× the country average). Demographically, the Horizon Zero Dawn audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Horizon Zero Dawn fans

Demographic split for Horizon Zero Dawn audience in United States
MetricValue
Female14.0%
Male86.0%
Average age35.0
Estimated audience size598,217

Audience persona

The typical Horizon Zero Dawn fan in United States is more male, around 35.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for The Witcher.

Top regions in United States

Top regions ranked by reach for Horizon Zero Dawn in United States
RegionReachAffinity
California67,1701.02×
Texas50,1530.98×
Florida35,9160.89×
New York27,8410.83×
Pennsylvania18,8300.93×
Ohio18,7191.02×
Illinois18,2870.92×
Washington18,0561.5×
North Carolina16,9920.94×
Georgia16,7660.91×
Michigan16,5251.06×
Virginia14,8931.02×
New Jersey12,0430.79×
Tennessee12,0361×
Colorado11,8701.26×
Arizona11,7500.96×
Indiana11,5101.05×
Missouri10,9631.14×
Massachusetts10,7310.91×
Oregon10,1981.49×
Wisconsin8,9380.99×
Maryland8,9020.87×
Minnesota8,3280.97×
Utah8,2351.54×
Kentucky8,0171.07×
Oklahoma7,7311.16×
Alabama7,2060.86×
South Carolina7,2000.8×
Louisiana6,3250.82×
Nevada5,5250.95×
Connecticut5,3000.88×
Arkansas5,2401.06×
Kansas4,9451.05×
Iowa4,8480.98×
Idaho3,9351.31×
Mississippi3,8650.78×
West Virginia2,7921×
Nebraska2,7840.93×
New Mexico2,6570.89×
New Hampshire2,4701.05×
Maine2,3101.08×
Hawaii1,8810.73×
Alaska1,8381.44×
Montana1,8041.09×
Rhode Island1,6450.86×
Washington, District of Columbia1,3670.76×
South Dakota1,1560.84×
Delaware1,1530.7×
North Dakota1,1510.94×
Vermont1,1151.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Horizon Zero Dawn audience
BrandAffinityCategory
The Witcher21.08×Games
Monster Hunter (video game)26.99×Games
God of War (series)33.96×Games
Cyberpunk 207728.01×Games
Fallout (series)18.13×Games
Suikoden (video game)26.23×Games
Bloodborne29.99×Games
Monster Hunter13.62×Games
Baldur's Gate 318.84×Games
Halo (series)16.93×Games
Peacemaker3.99×Movies & TV
The Legend of Zelda: Breath of the Wild32.8×Games
Dying Light28.83×Games
Final Fantasy X18×Games
Superman2.68×Movies & TV
Diablo (series)14.94×Games
Elden Ring15.82×Games
Godzilla5.01×Movies & TV
The Last of Us9.58×Games
Steam7.26×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Horizon Zero Dawn audience
TraitClusterScore
Early Adopter MentalityPOWER2.21
LGBTQ+ IdentityOPEN1.47
Social Media UsageJOY1.32
Risk AppetiteTHRILL1.27
ExtroversionTHRILL1.15
Need for SecurityCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Horizon Zero Dawn
CountryShare
Japan37.9%
United States13.5%
Germany4.4%

See Horizon Zero Dawn audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Horizon Zero Dawn have in United States?

Horizon Zero Dawn has an estimated audience of 598,217 people in United States, concentrated in California and Texas.

What is the gender split and age of Horizon Zero Dawn fans?

14.0% of Horizon Zero Dawn fans are female, 86.0% are male, with an average age of 35.0 years.

Which brands do Horizon Zero Dawn fans like most?

Horizon Zero Dawn fans show strongest brand affinity for The Witcher (21.08×), Monster Hunter (video game) (26.99×), and God of War (series) (33.96×) over the country average.

Where do Horizon Zero Dawn fans live in United States?

Horizon Zero Dawn fans in United States are most concentrated in California (reach 67,170), Texas (reach 50,153), and Florida (reach 35,916). These three regions account for the largest share of the active audience.

What other brands do Horizon Zero Dawn fans also like?

Beyond Horizon Zero Dawn itself, the audience over-indexes on Monster Hunter (video game) (26.99×), God of War (series) (33.96×), Cyberpunk 2077 (28.01×), and Fallout (series) (18.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Horizon Zero Dawn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.