Hudson Yards Audience in United States
Hudson Yards has an estimated audience of 4,333,102 people in United States. 53.7% are female, 46.3% are male, average age 40.4. Top brand affinities: Kia Sportage, Honda HR-V, MSN, Pre-school playgroup, Houston Astros.
Top brand affinities include Kia Sportage, Honda HR-V, MSN, with strongest over-indexing on Kia Sportage (25.77× the country average). Demographically, the Hudson Yards audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Hudson Yards fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 40.4 |
| Estimated audience size | 4,333,102 |
Audience persona
The typical Hudson Yards fan in United States is balanced, around 40.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 25.77× | Cars & Mobility |
| Honda HR-V | 16.93× | Cars & Mobility |
| MSN | 2.28× | News |
| Pre-school playgroup | 18.63× | Kids & Family |
| Houston Astros | 4.33× | Sports |
| Los Angeles Dodgers | 3.63× | Sports |
| Hobby Lobby | 1.93× | Home & Garden |
| Staples (Canada) | 2.57× | Business & Career |
| Livemusic | 2.58× | Music & Radio |
| Concerts | 1.71× | Music & Radio |
| Taco Bell | 1.9× | Food & Beverages |
| Aldi | 1.82× | Shopping |
| Best Buy | 1.78× | Shopping |
| Jeep Grand Cherokee | 4.85× | Cars & Mobility |
| Aubrey Plaza | 5.3× | Movies & TV |
| Jack Black | 5.21× | Movies & TV |
| Non-fiction books | 3.15× | Literature |
| Great Clips | 2.49× | Beauty & Wellness |
| Bars | 1.55× | Travel & Leisure |
| Craigslist | 1.62× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.26 |
| Extroversion | THRILL | 1.26 |
| Social Media Usage | JOY | 1.16 |
| Luxury Orientation | PREMIUM | 1.11 |
| Design Affinity | PREMIUM | 1.04 |
| Indulgence | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.2% |
| United Kingdom | 1.4% |
| Italy | 1.0% |
See Hudson Yards audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Hudson Yards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.