Hug Audience in United States
Hug has an estimated audience of 10,666,913 people in United States. 74.0% are female, 26.0% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Tierra Cali, JC Whitney, iPEC Coaching, On Horsemanship, Bugul Noz.
The average Hug fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tierra Cali, JC Whitney, iPEC Coaching, with strongest over-indexing on Tierra Cali (1.77× the country average). Demographically, the Hug audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Family Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 8 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Hug fans
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 35.2 |
| Estimated audience size | 10,666,913 |
Audience persona
The typical Hug fan in United States is more female, around 35.2 years old, with strong Family Orientation tendencies and a notable affinity for Tierra Cali.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,450,906 | 1.24× |
| Texas | 1,049,703 | 1.14× |
| Florida | 804,286 | 1.11× |
| New York | 699,323 | 1.17× |
| Illinois | 405,415 | 1.14× |
| Pennsylvania | 375,234 | 1.04× |
| Georgia | 372,122 | 1.13× |
| North Carolina | 331,502 | 1.03× |
| Ohio | 324,770 | 0.99× |
| New Jersey | 316,609 | 1.17× |
| Michigan | 287,982 | 1.03× |
| Virginia | 281,590 | 1.08× |
| Arizona | 236,633 | 1.09× |
| Washington | 229,159 | 1.07× |
| Massachusetts | 222,223 | 1.06× |
| Tennessee | 211,170 | 0.99× |
| Maryland | 210,012 | 1.15× |
| Indiana | 199,097 | 1.02× |
| Missouri | 166,240 | 0.97× |
| Colorado | 155,799 | 0.93× |
| Wisconsin | 152,718 | 0.95× |
| Minnesota | 147,688 | 0.97× |
| South Carolina | 147,302 | 0.92× |
| Louisiana | 142,184 | 1.03× |
| Alabama | 132,374 | 0.89× |
| Oregon | 129,264 | 1.06× |
| Kentucky | 127,802 | 0.96× |
| Connecticut | 118,567 | 1.11× |
| Nevada | 114,138 | 1.11× |
| Oklahoma | 114,041 | 0.96× |
| Utah | 105,894 | 1.11× |
| Iowa | 86,499 | 0.98× |
| Arkansas | 83,516 | 0.95× |
| Mississippi | 82,668 | 0.94× |
| Kansas | 76,416 | 0.91× |
| New Mexico | 58,993 | 1.1× |
| Hawaii | 54,922 | 1.2× |
| Nebraska | 51,021 | 0.95× |
| Idaho | 46,253 | 0.86× |
| West Virginia | 44,289 | 0.89× |
| Maine | 38,804 | 1.02× |
| New Hampshire | 37,258 | 0.89× |
| Washington, District of Columbia | 32,603 | 1.02× |
| Rhode Island | 30,602 | 0.9× |
| Delaware | 28,114 | 0.96× |
| Montana | 22,639 | 0.77× |
| Alaska | 20,215 | 0.89× |
| South Dakota | 19,414 | 0.79× |
| North Dakota | 18,379 | 0.84× |
| Vermont | 16,490 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tierra Cali | 1.77× | Travel & Leisure |
| JC Whitney | 1.61× | Shopping |
| iPEC Coaching | 1.53× | Business & Career |
| On Horsemanship | 2.84× | Literature |
| Bugul Noz | 1.67× | Literature |
| St Ives Bay | 1.71× | Travel & Leisure |
| Io e il mio Bambino | 1.52× | |
| JBTALKS | 1.59× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.37 |
| Pet Ownership | JOY | 1.3 |
| Mindfulness | BALANCE | 1.16 |
| Risk Appetite | THRILL | 1.15 |
| Indulgence | JOY | 1.13 |
| Extroversion | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.0% |
| Thailand | 11.4% |
| United Kingdom | 6.9% |
See Hug audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Hug have in United States?
Hug has an estimated audience of 10,666,913 people in United States, concentrated in California and Texas.
What is the gender split and age of Hug fans?
74.0% of Hug fans are female, 26.0% are male, with an average age of 35.2 years.
Which brands do Hug fans like most?
Hug fans show strongest brand affinity for Tierra Cali (1.77×), JC Whitney (1.61×), and iPEC Coaching (1.53×) over the country average.
Where do Hug fans live in United States?
Hug fans in United States are most concentrated in California (reach 1,450,906), Texas (reach 1,049,703), and Florida (reach 804,286). These three regions account for the largest share of the active audience.
What other brands do Hug fans also like?
Beyond Hug itself, the audience over-indexes on JC Whitney (1.61×), iPEC Coaching (1.53×), On Horsemanship (2.84×), and Bugul Noz (1.67×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hug. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.