Hug Audience in Germany
Hug has an estimated audience of 319,897 people in Germany. 69.4% are female, 30.6% are male, average age 33.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Do it yourself (DIY), Superman, Millie Bobby Brown, Pet store.
The average Hug fan in Germany is 33.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Do it yourself (DIY), Superman, with strongest over-indexing on Harry Potter (2.04× the country average). Demographically, the Hug audience skews more female with an average age of 33.4, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Hug fans
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 33.4 |
| Estimated audience size | 319,897 |
Audience persona
The typical Hug fan in Germany is more female, around 33.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,066 | 1.03× |
| Bayern | 61,651 | 1.2× |
| Baden-Württemberg | 58,332 | 1.34× |
| Hessen | 38,509 | 1.58× |
| Niedersachsen | 29,292 | 0.94× |
| Berlin | 16,691 | 1.17× |
| Rheinland-Pfalz | 15,622 | 0.97× |
| Sachsen | 12,671 | 0.81× |
| Schleswig-Holstein | 11,755 | 1.02× |
| Brandenburg | 8,621 | 0.87× |
| Hamburg | 8,065 | 1.12× |
| Thüringen | 6,215 | 0.76× |
| Sachsen-Anhalt | 5,948 | 0.72× |
| Mecklenburg-Vorpommern | 4,308 | 0.71× |
| Saarland | 3,289 | 0.84× |
| Bremen | 2,552 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.04× | Movies & TV |
| Do it yourself (DIY) | 2.41× | Home & Garden |
| Superman | 2.91× | Movies & TV |
| Millie Bobby Brown | 4.17× | Movies & TV |
| Pet store | 3.13× | Pets & Animals |
| Spiegel Online | 1.82× | News |
| Lip gloss | 4.61× | Beauty & Wellness |
| Art exhibition | 2.97× | Arts & Culture |
| Pet food | 2.14× | Pets & Animals |
| Batman | 1.82× | Movies & TV |
| Contemporary art | 2.24× | Arts & Culture |
| Thomas Gottschalk | 2.32× | Movies & TV |
| Disneyland | 3.06× | Travel & Leisure |
| Harry Styles | 4.38× | Music & Radio |
| Eye liner | 3.73× | Beauty & Wellness |
| Fine art | 2.49× | Business & Career |
| Sephora | 2.78× | Shopping |
| Dog grooming | 3.77× | Pets & Animals |
| Etsy | 2.11× | Fashion & Accessoires |
| Veterinary medicine | 2.22× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.15 |
| Pet Ownership | JOY | 2.14 |
| Mindfulness | BALANCE | 2.11 |
| Sustainability | BALANCE | 1.64 |
| DIY Mentality | THRILL | 1.3 |
| Creativity | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.0% |
| Thailand | 11.4% |
| United Kingdom | 6.9% |
See Hug audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hug have in Germany?
Hug has an estimated audience of 319,897 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hug fans?
69.4% of Hug fans are female, 30.6% are male, with an average age of 33.4 years.
Which brands do Hug fans like most?
Hug fans show strongest brand affinity for Harry Potter (2.04×), Do it yourself (DIY) (2.41×), and Superman (2.91×) over the country average.
Where do Hug fans live in Germany?
Hug fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,066), Bayern (reach 61,651), and Baden-Württemberg (reach 58,332). These three regions account for the largest share of the active audience.
What other brands do Hug fans also like?
Beyond Hug itself, the audience over-indexes on Do it yourself (DIY) (2.41×), Superman (2.91×), Millie Bobby Brown (4.17×), and Pet store (3.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hug. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.