i‐dle Audience in United States
i‐dle has an estimated audience of 799,162 people in United States. 73.3% are female, 26.7% are male, average age 29.6. Top brand affinities: Historic site, UK garage, Natural rubber, Combat sport, Product design.
Top brand affinities include Historic site, UK garage, Natural rubber, with strongest over-indexing on Historic site (9.03× the country average). Demographically, the i‐dle audience skews more female with an average age of 29.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.
Category: Music & Radio · Type: Person · Subtype: K-pop
Demographics of i‐dle fans
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 29.6 |
| Estimated audience size | 799,162 |
Audience persona
The typical i‐dle fan in United States is more female, around 29.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 9.03× | Arts & Culture |
| UK garage | 11.27× | Music & Radio |
| Natural rubber | 3.82× | Cars & Mobility |
| Combat sport | 2.64× | Sports |
| Product design | 2.96× | Business & Career |
| Nuts (film) | 8.51× | Movies & TV |
| TeachHUB | 5.82× | Business & Career |
| Home equity | 2.74× | Home & Garden |
| Grinch | 5.3× | Movies & TV |
| Vocal harmony | 5.87× | Music & Radio |
| JDSU | 3.62× | Business & Career |
| La Jolla | 8.27× | Travel & Leisure |
| Isometric exercise | 7.79× | Sports |
| Bank account | 2.12× | Business & Career |
| Edvard Grieg | 20× | Literature |
| Joshua Jackson | 3.51× | Movies & TV |
| Staycation | 2.36× | Home & Garden |
| Stamp collecting | 3.4× | Home & Garden |
| Home staging | 3.59× | Home & Garden |
| Pro-Ject | 2.69× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.1 |
| Sustainability | BALANCE | 1.36 |
| Tradition | CONSERVATISM | 1.29 |
| Luxury Orientation | PREMIUM | 1.21 |
| Early Adopter Mentality | POWER | 1.2 |
| DIY Mentality | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 24.3% |
| United States | 18.3% |
| United Kingdom | 10.9% |
See i‐dle audiences in other countries
More K-pop audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for i‐dle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.