Rascasse Audience Intelligence

i‐dle Audience in United States

Name: i‐dle — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about i‐dle in United States — modelled from more than twelve digital signal sources. i‐dle has an estimated audience of 779,414 people in United States.

#14among K-pop in United States #6474among Person in United States #3724in Music & Radio

The average i‐dle fan in United States is 29.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Group buying, 7-Eleven, Anime and manga fandom, with strongest over-indexing on Group buying (46.19× the country average).

Demographically, the i‐dle audience skews more female with an average age of 29.6, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical i‐dle fan in United States is more female, around 29.6 years old, with strong Patriotism tendencies and a notable affinity for Group buying.

Category: Music & Radio · Type: Person · Subtype: K-pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the i‐dle profile in United States.

Audience size

779K

in United States

Gender

73.3%♀

26.7% male

Age

29.6

average years

Country rank

#27932

Person in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of i‐dle fans

73.3% are female, 26.7% are male, average age 29.6.

Fig. 02

Gender split

73.3%

Female

26.7%

Male

Demographic split for i‐dle audience in United States
Metric	Value
Female	73.3%
Male	26.7%
Average age	29.6
Estimated audience size	779,414

Fig. 03

Age distribution

Age distribution of the i‐dle audience in United States
Age bracket	Share	%
16-19		51%
20-29		17%
30-39		14%
40-49		11%
50+		7%

Fig. 04

Worldwide distribution

16.7%

of the worldwide i‐dle audience comes from United States.

Worldwide audience distribution share by country for i‐dle
Country	Share
Japan	23.3%
United States	16.7%
United Kingdom	9.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the i‐dle audience in United States is strongest.

Fig. 05

Top regions by affinity

i‐dle fans by region: top regions in United States
#	Region	Reach	×
01	California	~100K	1.37×
02	Illinois	~30K	1.28×
03	Massachusetts	~20K	1.23×
04	Georgia	~30K	1.18×
05	New York	~50K	1.17×
06	Washington	~20K	1.16×
07	Virginia	~20K	1.12×
08	Missouri	~10K	1.11×
09	Oregon	~10K	1.10×
10	Pennsylvania	~30K	1.08×
11	New Jersey	~20K	1.08×
12	Oklahoma	~10K	1.08×
13	Hawaii	~4K	1.08×
14	Maryland	~10K	1.07×
15	Texas	~70K	1.06×
16	Rhode Island	~3K	1.06×
17	Colorado	~10K	1.03×
18	Nevada	~8K	1.03×
19	North Carolina	~20K	1.02×
20	Ohio	~20K	1.01×
21	Indiana	~10K	1.01×
22	Connecticut	~8K	1.00×
23	Utah	~7K	1.00×
24	Arizona	~20K	0.99×
25	Kentucky	~10K	0.99×
26	Nebraska	~4K	0.99×
27	Washington, District of Columbia	~2K	0.99×
28	Vermont	~1K	0.99×
29	Louisiana	~10K	0.98×
30	Alaska	~2K	0.98×
31	Kansas	~6K	0.97×
32	New Hampshire	~3K	0.97×
33	South Dakota	~2K	0.97×
34	Minnesota	~10K	0.96×
35	Arkansas	~6K	0.96×
36	Delaware	~2K	0.96×
37	Alabama	~10K	0.94×
38	Maine	~3K	0.94×
39	Mississippi	~6K	0.93×
40	North Dakota	~2K	0.93×
41	Tennessee	~10K	0.91×
42	Iowa	~6K	0.91×
43	South Carolina	~10K	0.89×
44	Wisconsin	~10K	0.89×
45	Idaho	~4K	0.89×
46	New Mexico	~4K	0.88×
47	Montana	~2K	0.88×
48	Michigan	~20K	0.87×
49	Florida	~50K	0.86×
50	West Virginia	~3K	0.84×

Affinity by region — i‐dle, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the i‐dle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for i‐dle audience
#	Interest	Category	×
01	Lee Joon-gi	Movies & TV	75.51×
02	Group buying	Shopping	46.19×
03	Wallace and Gromit	Movies & TV	29.96×
04	International education	Business & Career	20.00×
05	Mercedes AMG Petronas F1	Sports	20.00×
06	Boy band	Music & Radio	16.54×
07	Malaysia	Travel & Leisure	12.83×
08	BTS	Music & Radio	12.66×
09	Doctor Strange	Literature	10.32×
10	Scarface (1983 film)	Movies & TV	8.78×
11	Dungeons & Dragons	Games	8.32×
12	Guardians of the Galaxy (film)	Movies & TV	7.63×
13	7-Eleven	Shopping	7.60×
14	Anime and manga fandom	Literature	7.39×
15	Electronic dance music	Music & Radio	7.19×
16	Rick and Morty	Movies & TV	7.13×
17	Manga	Literature	3.64×
18	Video games	Games	2.07×
19	Clothing	Fashion & Accessoires	2.02×
20	Consumer electronics	Technology & Electronics	1.96×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the i‐dle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by i‐dle audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	3.58×
Tradition	CONSERVATISM	1.77×
Community Orientation	OPEN	1.68×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by i‐dle audience · Rather not
Trait	Cluster	Score
Need for Security	CONSERVATISM	0.76×
Career Orientation	POWER	0.80×
Extroversion	THRILL	0.95×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does i‐dle have in United States?

i‐dle has an estimated audience of 779,414 people in United States, concentrated in California and Texas.

What is the gender split and age of i‐dle fans?

73.3% of i‐dle fans are female, 26.7% are male, with an average age of 29.6 years.

Which brands do i‐dle fans like most?

i‐dle fans show strongest brand affinity for Group buying (46.19×), 7-Eleven (7.6×), and Anime and manga fandom (7.39×) over the country average.

Where do i‐dle fans live in United States?

i‐dle fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do i‐dle fans also like?

Beyond i‐dle itself, the audience over-indexes on 7-Eleven (7.6×), Anime and manga fandom (7.39×), International education (20×), and BTS (12.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for i‐dle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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