Rascasse Audience Intelligence

Image editing Audience in United States

A data profile of the people who buy, follow and care about Image editing in United States — modelled from more than twelve digital signal sources. Image editing has an estimated audience of 9,577,957 people in United States.

#2366among Topic in United States#170in Technology & Electronics

The average Image editing fan in United States is 34.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Videography, Planet Fitness, Superman, with strongest over-indexing on Videography (9.4× the country average).

Demographically, the Image editing audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Image editing fan in United States is balanced, around 34.8 years old, with strong Travelling tendencies and a notable affinity for Videography.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Image editing profile in United States.

Audience size
9.6M
in United States
Gender
51.5%♀
48.5% male
Age
34.8
average years
Country rank
#3738
Topic in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Image editing fans

51.5% are female, 48.5% are male, average age 34.8.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Image editing audience in United States
MetricValue
Female51.5%
Male48.5%
Average age34.8
Estimated audience size9,577,957
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Image editing audience in United States
Age bracketShare%
16-1932%
20-2921%
30-3917%
40-4916%
50+14%
Fig. 04

Worldwide distribution

15.5%

of the worldwide Image editing audience comes from United States.

Worldwide audience distribution share by country for Image editing
CountryShare
United States15.5%
Japan9.6%
China9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Image editing audience in United States is strongest.

Fig. 05

Top regions by affinity

Image editing fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~100K1.23×
02Washington~200K1.22×
03Utah~100K1.21×
04Kentucky~100K1.19×
05Idaho~60K1.18×
06Indiana~200K1.17×
07Arkansas~90K1.17×
08Oklahoma~100K1.13×
09New Hampshire~40K1.13×
10Massachusetts~200K1.12×
11Michigan~300K1.09×
12Maine~40K1.08×
13Ohio~300K1.06×
14Missouri~200K1.06×
15South Carolina~200K1.06×
16Kansas~80K1.06×
17Virginia~200K1.05×
18Wisconsin~200K1.05×
19Alaska~20K1.05×
20California~1M1.03×
21North Carolina~300K1.03×
22Iowa~80K1.02×
23Vermont~20K1.02×
24Texas~800K1.01×
25Rhode Island~30K1.01×
26Georgia~300K1.00×
27Louisiana~100K0.98×
28South Dakota~20K0.98×
29Pennsylvania~300K0.96×
30Nevada~90K0.96×
31Tennessee~200K0.95×
32Alabama~100K0.95×
33North Dakota~20K0.95×
34New York~500K0.94×
35New Jersey~200K0.94×
36Arizona~200K0.94×
37Connecticut~90K0.94×
38West Virginia~40K0.94×
39Illinois~300K0.93×
40Maryland~200K0.92×
41Minnesota~100K0.92×
42Colorado~100K0.91×
43Nebraska~40K0.91×
44Montana~20K0.91×
45Hawaii~40K0.90×
46New Mexico~40K0.89×
47Florida~600K0.88×
48Delaware~20K0.85×
49Mississippi~70K0.84×
50Washington, District of Columbia~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Image editing, United States
0.75×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Image editing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Image editing audience
#·InterestCategoryAffinity×
01International educationBusiness & Career9.65×
02VideographyInternet & Social Media9.40×
03Single-lens reflex cameraTechnology & Electronics8.43×
04NikonTechnology & Electronics6.86×
05CanonTechnology & Electronics6.52×
06PrimarkShopping4.54×
07Fine-art photographyTechnology & Electronics4.23×
08Digital cameraTechnology & Electronics3.69×
09Wildlife photographyTechnology & Electronics3.38×
10Millie Bobby BrownMovies & TV3.31×
11Diaper bagKids & Family3.12×
12Digital artArts & Culture2.96×
13Travel photographyTechnology & Electronics2.92×
14Planet FitnessSports2.75×
15Ariana GrandeMusic & Radio2.63×
16Digital photographyBusiness & Career2.58×
17InnovationBusiness & Career2.42×
18Electric guitarMusic & Radio2.26×
19Do it yourself (DIY)Home & Garden1.79×
20SupermanMovies & TV1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Image editing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Image editing audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.81×
Design AffinityPREMIUM1.77×
Risk AppetiteTHRILL1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Image editing audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.82×
Convenience OrientationPREMIUM0.87×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Image editing have in United States?

Image editing has an estimated audience of 9,577,957 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Image editing fans?

51.5% of Image editing fans are female, 48.5% are male, with an average age of 34.8 years.

03

Which brands do Image editing fans like most?

Image editing fans show strongest brand affinity for Videography (9.4×), Planet Fitness (2.75×), and Superman (1.65×) over the country average.

04

Where do Image editing fans live in United States?

Image editing fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Image editing fans also like?

Beyond Image editing itself, the audience over-indexes on Planet Fitness (2.75×), Superman (1.65×), International education (9.65×), and Single-lens reflex camera (8.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Image editing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Image editing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →