IMessage Audience in United States

IMessage has an estimated audience of 765,816 people in United States. 54.8% are female, 45.2% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Google Images, Google Voice, Kia Sportage, Volaris, FaceTime.

The average IMessage fan in United States is 36.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Images, Google Voice, Kia Sportage, with strongest over-indexing on Google Images (20× the country average). Demographically, the IMessage audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of IMessage fans

Demographic split for IMessage audience in United States
MetricValue
Female54.8%
Male45.2%
Average age36.0
Estimated audience size765,816

Audience persona

The typical IMessage fan in United States is balanced, around 36.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Images.

Top regions in United States

Top regions ranked by reach for IMessage in United States
RegionReachAffinity
California99,6551.18×
Texas74,5601.13×
Florida56,2431.08×
New York50,0521.17×
Georgia30,9151.31×
Illinois26,6841.05×
North Carolina26,5611.15×
Pennsylvania24,6380.96×
Ohio24,0161.02×
New Jersey21,6021.11×
Virginia21,4371.15×
Michigan18,7690.94×
Tennessee16,5651.08×
Washington16,4221.07×
Massachusetts15,8811.05×
Arizona15,5180.99×
Indiana14,8631.06×
Maryland14,6311.11×
South Carolina12,6331.1×
Louisiana12,4531.26×
Missouri11,9200.97×
Alabama11,8441.11×
Colorado11,7320.97×
Kentucky9,7891.02×
Minnesota9,3230.85×
Oklahoma8,9941.06×
Wisconsin8,6460.75×
Oregon8,5370.97×
Mississippi8,1401.29×
Connecticut7,6951×
Nevada7,5611.02×
Arkansas7,2311.15×
Utah6,8411×
Kansas6,0981.01×
Iowa5,4070.86×
Hawaii3,7921.15×
New Mexico3,5100.91×
Nebraska3,4070.89×
West Virginia3,2840.92×
Idaho3,2420.84×
New Hampshire2,5680.85×
Washington, District of Columbia2,2890.99×
Maine2,2790.83×
Rhode Island2,2000.9×
Delaware1,9760.94×
Montana1,6110.76×
Alaska1,5300.93×
South Dakota1,3170.74×
North Dakota1,2400.79×
Vermont1,1020.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for IMessage audience
BrandAffinityCategory
Google Images20×Internet & Social Media
Google Voice16.85×Technology & Electronics
Kia Sportage20×Cars & Mobility
Volaris10.81×Travel & Leisure
FaceTime12.71×Technology & Electronics
Supreme6.19×Fashion & Accessoires
John Goodman10.13×Movies & TV
Superman1.72×Movies & TV
Twilio18.05×Technology & Electronics
New Balance3.67×Fashion & Accessoires
Stussy7.04×Fashion & Accessoires
MSN2.25×News
Nike2.78×Fashion & Accessoires
Calligraphy7.88×Arts & Culture
Mexico2.37×Travel & Leisure
Counter-Strike: Global Offensive5.74×Games
FIFA World Cup2.1×Sports
Snapped6.08×Movies & TV
Spotify1.67×Internet & Social Media
Honda HR-V13.02×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by IMessage audience
TraitClusterScore
Early Adopter MentalityPOWER1.82
Luxury OrientationPREMIUM1.46
Social Media UsageJOY1.38
TravellingTHRILL1.33
IndulgenceJOY1.32
Career OrientationPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for IMessage
CountryShare
United States20.1%
Japan9.0%
China7.9%

See IMessage audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does IMessage have in United States?

IMessage has an estimated audience of 765,816 people in United States, concentrated in California and Texas.

What is the gender split and age of IMessage fans?

54.8% of IMessage fans are female, 45.2% are male, with an average age of 36.0 years.

Which brands do IMessage fans like most?

IMessage fans show strongest brand affinity for Google Images (20×), Google Voice (16.85×), and Kia Sportage (20×) over the country average.

Where do IMessage fans live in United States?

IMessage fans in United States are most concentrated in California (reach 99,655), Texas (reach 74,560), and Florida (reach 56,243). These three regions account for the largest share of the active audience.

What other brands do IMessage fans also like?

Beyond IMessage itself, the audience over-indexes on Google Voice (16.85×), Kia Sportage (20×), Volaris (10.81×), and FaceTime (12.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for IMessage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.