Rascasse Audience Intelligence

IMessage Audience in United States

A data profile of the people who buy, follow and care about IMessage in United States — modelled from more than twelve digital signal sources. IMessage has an estimated audience of 761,028 people in United States.

#901among Website / Newspaper / Magazine in United States#307in Internet & Social Media

The average IMessage fan in United States is 36.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Images, John Goodman, Google Voice, with strongest over-indexing on Google Images (20× the country average).

Demographically, the IMessage audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Travelling, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical IMessage fan in United States is balanced, around 36.0 years old, with strong Travelling tendencies and a notable affinity for Google Images.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the IMessage profile in United States.

Audience size
761K
in United States
Gender
54.8%♀
45.2% male
Age
36.0
average years
Country rank
#28366
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of IMessage

54.8% are female, 45.2% are male, average age 36.0.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for IMessage audience in United States
MetricValue
Female54.8%
Male45.2%
Average age36.0
Estimated audience size761,028
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the IMessage audience in United States
Age bracketShare%
16-1930%
20-2919%
30-3917%
40-4918%
50+16%
Fig. 04

Worldwide distribution

19.9%

of the worldwide IMessage audience comes from United States.

Worldwide audience distribution share by country for IMessage
CountryShare
United States19.9%
Japan9.1%
China7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the IMessage audience in United States is strongest.

Fig. 05

Top regions by affinity

IMessage fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~9K1.38×
02Louisiana~10K1.29×
03Georgia~30K1.27×
04Alabama~10K1.25×
05Arkansas~8K1.22×
06Texas~80K1.17×
07North Carolina~30K1.13×
08Maryland~10K1.13×
09Virginia~20K1.09×
10Kentucky~10K1.09×
11Hawaii~4K1.09×
12California~90K1.07×
13New York~50K1.07×
14Oklahoma~9K1.07×
15Alaska~2K1.07×
16South Carolina~10K1.06×
17Tennessee~20K1.05×
18New Jersey~20K1.02×
19Indiana~10K1.02×
20Utah~7K1.02×
21Missouri~10K1.01×
22Kansas~6K1.01×
23West Virginia~4K1.00×
24North Dakota~2K0.99×
25Pennsylvania~30K0.98×
26Florida~50K0.97×
27Illinois~20K0.97×
28Ohio~20K0.97×
29Arizona~20K0.97×
30Connecticut~7K0.96×
31Nevada~7K0.96×
32Massachusetts~10K0.95×
33Vermont~1K0.95×
34Delaware~2K0.94×
35Washington~10K0.93×
36Colorado~10K0.93×
37Nebraska~4K0.93×
38Rhode Island~2K0.93×
39Michigan~20K0.91×
40Oregon~8K0.91×
41New Mexico~3K0.90×
42New Hampshire~3K0.90×
43Maine~2K0.90×
44South Dakota~2K0.90×
45Idaho~3K0.89×
46Washington, District of Columbia~2K0.89×
47Iowa~6K0.88×
48Montana~2K0.85×
49Minnesota~9K0.82×
50Wisconsin~9K0.81×
Fig. 06

Affinity by region

Affinity by region — IMessage, United States
0.81×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the IMessage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for IMessage audience
#·InterestCategoryAffinity×
01Shared spaceCars & Mobility31.79×
02Google ImagesInternet & Social Media20.00×
03EurostarCars & Mobility20.00×
04Mac DeMarcoMusic & Radio17.00×
05John GoodmanMovies & TV16.96×
06Bordeaux wineFood & Beverages11.95×
07Stanford UniversityBusiness & Career11.66×
08Dr. SeussLiterature11.00×
09AsurionBusiness & Career10.73×
10CalligraphyArts & Culture10.47×
11Google VoiceTechnology & Electronics8.11×
12VolarisTravel & Leisure6.28×
13DreamHealth4.09×
14Twin PeaksMovies & TV4.04×
15Google PhotosTechnology & Electronics3.94×
16ReggaetonMusic & Radio3.26×
17KFCFood & Beverages2.57×
18Wendy'sFood & Beverages2.40×
19MexicoTravel & Leisure2.14×
20T-MobileTechnology & Electronics1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the IMessage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by IMessage audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.58×
IndulgenceJOY1.49×
Career OrientationPOWER1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by IMessage audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
IndividualismJOY0.81×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does IMessage have in United States?

IMessage has an estimated audience of 761,028 people in United States, concentrated in California and Texas.

02

What is the gender split and age of IMessage fans?

54.8% of IMessage fans are female, 45.2% are male, with an average age of 36.0 years.

03

Which brands do IMessage fans like most?

IMessage fans show strongest brand affinity for Google Images (20×), John Goodman (16.96×), and Google Voice (8.11×) over the country average.

04

Where do IMessage fans live in United States?

IMessage fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do IMessage fans also like?

Beyond IMessage itself, the audience over-indexes on John Goodman (16.96×), Google Voice (8.11×), Calligraphy (10.47×), and Dr. Seuss (11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See IMessage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for IMessage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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