Indecision Audience in United States

Indecision logo

Indecision has an estimated audience of 743,522 people in United States. 54.1% are female, 45.9% are male, average age 43.0. Top brand affinities: Goma, Urban Outfitters, Hooked on Phonics, Tech News, Who Wants to Be a Millionaire?.

Top brand affinities include Goma, Urban Outfitters, Hooked on Phonics, with strongest over-indexing on Goma (48.04× the country average). Demographically, the Indecision audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Sustainability.

Category: Music & Radio · Type: Person · Subtype: Punk

Demographics of Indecision fans

Demographic split for Indecision audience in United States
MetricValue
Female54.1%
Male45.9%
Average age43.0
Estimated audience size743,522

Audience persona

The typical Indecision fan in United States is balanced, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Goma.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indecision audience
BrandAffinityCategory
Goma48.04×Travel & Leisure
Urban Outfitters4.95×Shopping
Hooked on Phonics16.64×Kids & Family
Tech News9.1×Technology & Electronics
Who Wants to Be a Millionaire?8.69×Movies & TV
Historic site3.53×Arts & Culture
Google Home5.17×Technology & Electronics
Wikia2.56×Internet & Social Media
Jesse Plemons2.01×Movies & TV
Huánuco6.05×Travel & Leisure
Home staging2.99×Home & Garden
JDSU1.63×Business & Career
Governor of Michigan3.7×Politics & Society
Monogram1.84×Home & Garden
Elsword7.68×Games
Go Go's5.49×Music & Radio
Goop2.51×Internet & Social Media
Pro-Ject1.8×Music & Radio
Keith Stanfield2.86×Movies & TV
Urban horticulture1.54×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indecision audience
TraitClusterScore
PatriotismCONSERVATISM3.24
SustainabilityBALANCE1.5
Community OrientationOPEN1.42
Need for SecurityCONSERVATISM1.41
SpiritualityBALANCE1.4
TravellingTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Indecision
CountryShare
United States48.6%
India8.2%
United Kingdom5.7%

See Indecision audiences in other countries

More Punk audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Indecision. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.