A data profile of the people who buy, follow and care about Indecision in United States — modelled from more than twelve digital signal sources. Indecision has an estimated audience of 720,302 people in United States.
The average Indecision fan in United States is 42.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Inglourious Basterds, Schindler's List, FedEx, with strongest over-indexing on Inglourious Basterds (68.47× the country average).
Demographically, the Indecision audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Indecision fan in United States is more female, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Inglourious Basterds.
The key figures that characterise the Indecision profile in United States.
57.8% are female, 42.2% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 42.9 |
| Estimated audience size | 720,302 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 30% |
Where the Indecision audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~9K | 1.41× | |
| 02 | Louisiana | ~10K | 1.39× | |
| 03 | Georgia | ~30K | 1.37× | |
| 04 | Texas | ~90K | 1.34× | |
| 05 | California | ~100K | 1.33× | |
| 06 | Alabama | ~10K | 1.28× | |
| 07 | Hawaii | ~4K | 1.25× | |
| 08 | North Carolina | ~30K | 1.19× | |
| 09 | South Carolina | ~10K | 1.17× | |
| 10 | Nevada | ~8K | 1.16× | |
| 11 | Arkansas | ~7K | 1.15× | |
| 12 | Virginia | ~20K | 1.10× | |
| 13 | Maryland | ~10K | 1.08× | |
| 14 | Illinois | ~30K | 1.05× | |
| 15 | New York | ~40K | 1.04× | |
| 16 | Delaware | ~2K | 1.04× | |
| 17 | New Mexico | ~4K | 1.03× | |
| 18 | Arizona | ~20K | 1.02× | |
| 19 | Oklahoma | ~8K | 1.02× | |
| 20 | New Jersey | ~20K | 1.01× | |
| 21 | Alaska | ~2K | 1.01× | |
| 22 | Florida | ~50K | 1.00× | |
| 23 | Pennsylvania | ~20K | 0.99× | |
| 24 | Indiana | ~10K | 0.99× | |
| 25 | Tennessee | ~10K | 0.98× | |
| 26 | Kentucky | ~9K | 0.98× | |
| 27 | Connecticut | ~7K | 0.98× | |
| 28 | Kansas | ~6K | 0.98× | |
| 29 | Michigan | ~20K | 0.97× | |
| 30 | South Dakota | ~2K | 0.96× | |
| 31 | North Dakota | ~1K | 0.96× | |
| 32 | Missouri | ~10K | 0.95× | |
| 33 | Ohio | ~20K | 0.94× | |
| 34 | Wisconsin | ~10K | 0.94× | |
| 35 | Washington, District of Columbia | ~2K | 0.93× | |
| 36 | West Virginia | ~3K | 0.91× | |
| 37 | Minnesota | ~10K | 0.90× | |
| 38 | Oregon | ~8K | 0.89× | |
| 39 | Rhode Island | ~2K | 0.88× | |
| 40 | Washington | ~10K | 0.87× | |
| 41 | Iowa | ~5K | 0.87× | |
| 42 | Idaho | ~3K | 0.87× | |
| 43 | Nebraska | ~3K | 0.87× | |
| 44 | Wyoming | <1K | 0.86× | |
| 45 | Maine | ~2K | 0.85× | |
| 46 | Massachusetts | ~10K | 0.84× | |
| 47 | Utah | ~6K | 0.84× | |
| 48 | Vermont | ~1K | 0.84× | |
| 49 | Colorado | ~9K | 0.79× | |
| 50 | New Hampshire | ~2K | 0.78× |
The strongest cross-interests of the Indecision audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Schindler's List | Movies & TV | 73.46× | ||
| 02 | Inglourious Basterds | Movies & TV | 68.47× | ||
| 03 | Microsoft Flight Simulator | Games | 28.65× | ||
| 04 | My Big Fat Greek Wedding | Movies & TV | 23.94× | ||
| 05 | Draught beer | Food & Beverages | 8.40× | ||
| 06 | Sustainable energy | Home & Garden | 5.70× | ||
| 07 | Renewable energy | Business & Career | 5.08× | ||
| 08 | Weather forecasting | Home & Garden | 5.04× | ||
| 09 | FedEx | Business & Career | 4.54× | ||
| 10 | QVC | Movies & TV | 4.39× | ||
| 11 | Solar energy | Home & Garden | 3.47× | ||
| 12 | Mortgage loans | Business & Career | 3.24× | ||
| 13 | Vehicle insurance | Cars & Mobility | 3.23× | ||
| 14 | Discount stores | Shopping | 2.97× | ||
| 15 | Internet & Social Media | 2.31× | |||
| 16 | Shopping malls | Shopping | 2.28× | ||
| 17 | Subway | Food & Beverages | 2.23× | ||
| 18 | Pizza Hut | Food & Beverages | 2.10× | ||
| 19 | McDonald's | Food & Beverages | 2.09× | ||
| 20 | Furniture | Home & Garden | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.83× | |
| Family Orientation | CONSERVATISM | 2.35× | |
| Convenience Orientation | PREMIUM | 2.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.83× | |
| Pet Ownership | JOY | 0.85× |
Indecision has an estimated audience of 720,302 people in United States, concentrated in California and Texas.
57.8% of Indecision fans are female, 42.2% are male, with an average age of 42.9 years.
Indecision fans show strongest brand affinity for Inglourious Basterds (68.47×), Schindler's List (73.46×), and FedEx (4.54×) over the country average.
Indecision fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Indecision itself, the audience over-indexes on Schindler's List (73.46×), FedEx (4.54×), My Big Fat Greek Wedding (23.94×), and Sustainable energy (5.7×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Indecision. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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