A data profile of the people who buy, follow and care about Industrial music in United States — modelled from more than twelve digital signal sources. Industrial music has an estimated audience of 2,889,070 people in United States.
The average Industrial music fan in United States is 36.3 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Canva, RÜFÜS, International education, with strongest over-indexing on Canva (6.2× the country average).
Demographically, the Industrial music audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Tradition, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Industrial music fan in United States is more male, around 36.3 years old, with strong Tradition tendencies and a notable affinity for Canva.
The key figures that characterise the Industrial music profile in United States.
40.6% are female, 59.4% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 36.3 |
| Estimated audience size | 2,889,070 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 13% |
Where the Industrial music audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~50K | 1.37× | |
| 02 | Washington | ~70K | 1.22× | |
| 03 | California | ~400K | 1.20× | |
| 04 | Alaska | ~7K | 1.14× | |
| 05 | Illinois | ~100K | 1.13× | |
| 06 | Vermont | ~6K | 1.12× | |
| 07 | Utah | ~30K | 1.09× | |
| 08 | North Dakota | ~6K | 1.08× | |
| 09 | Montana | ~8K | 1.05× | |
| 10 | South Dakota | ~7K | 1.05× | |
| 11 | Colorado | ~50K | 1.04× | |
| 12 | Nevada | ~30K | 1.04× | |
| 13 | New Mexico | ~10K | 1.03× | |
| 14 | Arizona | ~60K | 1.01× | |
| 15 | Kentucky | ~40K | 1.00× | |
| 16 | New Hampshire | ~10K | 1.00× | |
| 17 | Oklahoma | ~30K | 0.99× | |
| 18 | Maine | ~10K | 0.99× | |
| 19 | Rhode Island | ~9K | 0.99× | |
| 20 | Virginia | ~70K | 0.98× | |
| 21 | Wisconsin | ~40K | 0.98× | |
| 22 | Minnesota | ~40K | 0.98× | |
| 23 | Idaho | ~10K | 0.98× | |
| 24 | Delaware | ~8K | 0.98× | |
| 25 | Massachusetts | ~60K | 0.97× | |
| 26 | Arkansas | ~20K | 0.97× | |
| 27 | West Virginia | ~10K | 0.97× | |
| 28 | Pennsylvania | ~90K | 0.96× | |
| 29 | Michigan | ~70K | 0.96× | |
| 30 | Kansas | ~20K | 0.96× | |
| 31 | Texas | ~200K | 0.95× | |
| 32 | Ohio | ~80K | 0.95× | |
| 33 | Connecticut | ~30K | 0.95× | |
| 34 | New York | ~200K | 0.94× | |
| 35 | Indiana | ~50K | 0.94× | |
| 36 | Missouri | ~40K | 0.94× | |
| 37 | Nebraska | ~10K | 0.94× | |
| 38 | Hawaii | ~10K | 0.94× | |
| 39 | Washington, District of Columbia | ~8K | 0.94× | |
| 40 | Maryland | ~50K | 0.92× | |
| 41 | Louisiana | ~30K | 0.92× | |
| 42 | Mississippi | ~20K | 0.91× | |
| 43 | North Carolina | ~80K | 0.90× | |
| 44 | Iowa | ~20K | 0.90× | |
| 45 | Tennessee | ~50K | 0.89× | |
| 46 | Alabama | ~40K | 0.89× | |
| 47 | Florida | ~200K | 0.88× | |
| 48 | New Jersey | ~60K | 0.88× | |
| 49 | Georgia | ~80K | 0.85× | |
| 50 | South Carolina | ~40K | 0.85× |
The strongest cross-interests of the Industrial music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Moby | Music & Radio | 15.46× | ||
| 02 | Rammstein | Music & Radio | 11.87× | ||
| 03 | International education | Business & Career | 10.61× | ||
| 04 | Taika Waititi | Movies & TV | 10.57× | ||
| 05 | RÜFÜS | Music & Radio | 10.08× | ||
| 06 | Turntablism | Music & Radio | 6.32× | ||
| 07 | Canva | Technology & Electronics | 6.20× | ||
| 08 | Goth subculture | Fashion & Accessoires | 5.74× | ||
| 09 | Berlin Wall | Travel & Leisure | 5.70× | ||
| 10 | Nu metal | Music & Radio | 5.26× | ||
| 11 | Britpop | Music & Radio | 4.80× | ||
| 12 | Disneyland Paris | Travel & Leisure | 4.41× | ||
| 13 | Graphic novel | Literature | 3.90× | ||
| 14 | Web server | Technology & Electronics | 3.59× | ||
| 15 | Electronic dance music | Music & Radio | 2.41× | ||
| 16 | Britney Spears | Music & Radio | 2.29× | ||
| 17 | Radio | Technology & Electronics | 2.08× | ||
| 18 | Ticketmaster | Travel & Leisure | 2.00× | ||
| 19 | Digital photography | Business & Career | 2.00× | ||
| 20 | Electric guitar | Music & Radio | 1.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.70× | |
| Extroversion | THRILL | 1.53× | |
| Patriotism | CONSERVATISM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.60× | |
| Family Orientation | CONSERVATISM | 0.75× | |
| Creativity | OPEN | 0.77× |
Industrial music has an estimated audience of 2,889,070 people in United States, concentrated in California and Texas.
40.6% of Industrial music fans are female, 59.4% are male, with an average age of 36.3 years.
Industrial music fans show strongest brand affinity for Canva (6.2×), RÜFÜS (10.08×), and International education (10.61×) over the country average.
Industrial music fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Industrial music itself, the audience over-indexes on RÜFÜS (10.08×), International education (10.61×), Goth subculture (5.74×), and Britpop (4.8×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Industrial music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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