Rascasse Audience Intelligence

Industrial music Audience in United States

A data profile of the people who buy, follow and care about Industrial music in United States — modelled from more than twelve digital signal sources. Industrial music has an estimated audience of 2,889,070 people in United States.

The average Industrial music fan in United States is 36.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Canva, RÜFÜS, International education, with strongest over-indexing on Canva (6.2× the country average).

Demographically, the Industrial music audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Industrial music fan in United States is more male, around 36.3 years old, with strong Tradition tendencies and a notable affinity for Canva.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Industrial music profile in United States.

Audience size
2.9M
in United States
Gender
40.6%
59.4% male
Age
36.3
average years
Country rank
#10622
Topic in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Industrial music fans

40.6% are female, 59.4% are male, average age 36.3.

Fig. 02

Gender split

40.6%
Female
59.4%
Male
Demographic split for Industrial music audience in United States
MetricValue
Female40.6%
Male59.4%
Average age36.3
Estimated audience size2,889,070
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Industrial music audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3920%
40-4919%
50+13%
Fig. 04

Worldwide distribution

12.4%

of the worldwide Industrial music audience comes from United States.

Worldwide audience distribution share by country for Industrial music
CountryShare
United States12.4%
Germany10.3%
Japan9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Industrial music audience in United States is strongest.

Fig. 05

Top regions by affinity

Industrial music fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~50K1.37×
02Washington~70K1.22×
03California~400K1.20×
04Alaska~7K1.14×
05Illinois~100K1.13×
06Vermont~6K1.12×
07Utah~30K1.09×
08North Dakota~6K1.08×
09Montana~8K1.05×
10South Dakota~7K1.05×
11Colorado~50K1.04×
12Nevada~30K1.04×
13New Mexico~10K1.03×
14Arizona~60K1.01×
15Kentucky~40K1.00×
16New Hampshire~10K1.00×
17Oklahoma~30K0.99×
18Maine~10K0.99×
19Rhode Island~9K0.99×
20Virginia~70K0.98×
21Wisconsin~40K0.98×
22Minnesota~40K0.98×
23Idaho~10K0.98×
24Delaware~8K0.98×
25Massachusetts~60K0.97×
26Arkansas~20K0.97×
27West Virginia~10K0.97×
28Pennsylvania~90K0.96×
29Michigan~70K0.96×
30Kansas~20K0.96×
31Texas~200K0.95×
32Ohio~80K0.95×
33Connecticut~30K0.95×
34New York~200K0.94×
35Indiana~50K0.94×
36Missouri~40K0.94×
37Nebraska~10K0.94×
38Hawaii~10K0.94×
39Washington, District of Columbia~8K0.94×
40Maryland~50K0.92×
41Louisiana~30K0.92×
42Mississippi~20K0.91×
43North Carolina~80K0.90×
44Iowa~20K0.90×
45Tennessee~50K0.89×
46Alabama~40K0.89×
47Florida~200K0.88×
48New Jersey~60K0.88×
49Georgia~80K0.85×
50South Carolina~40K0.85×
Fig. 06

Affinity by region

Affinity by region — Industrial music, United States
0.85×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Industrial music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Industrial music audience
#·InterestCategoryAffinity×
01MobyMusic & Radio15.46×
02RammsteinMusic & Radio11.87×
03International educationBusiness & Career10.61×
04Taika WaititiMovies & TV10.57×
05RÜFÜSMusic & Radio10.08×
06TurntablismMusic & Radio6.32×
07CanvaTechnology & Electronics6.20×
08Goth subcultureFashion & Accessoires5.74×
09Berlin WallTravel & Leisure5.70×
10Nu metalMusic & Radio5.26×
11BritpopMusic & Radio4.80×
12Disneyland ParisTravel & Leisure4.41×
13Graphic novelLiterature3.90×
14Web serverTechnology & Electronics3.59×
15Electronic dance musicMusic & Radio2.41×
16Britney SpearsMusic & Radio2.29×
17RadioTechnology & Electronics2.08×
18TicketmasterTravel & Leisure2.00×
19Digital photographyBusiness & Career2.00×
20Electric guitarMusic & Radio1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Industrial music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Industrial music audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.70×
ExtroversionTHRILL1.53×
PatriotismCONSERVATISM1.53×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Industrial music audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.60×
Family OrientationCONSERVATISM0.75×
CreativityOPEN0.77×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Industrial music have in United States?

Industrial music has an estimated audience of 2,889,070 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Industrial music fans?

40.6% of Industrial music fans are female, 59.4% are male, with an average age of 36.3 years.

03

Which brands do Industrial music fans like most?

Industrial music fans show strongest brand affinity for Canva (6.2×), RÜFÜS (10.08×), and International education (10.61×) over the country average.

04

Where do Industrial music fans live in United States?

Industrial music fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Industrial music fans also like?

Beyond Industrial music itself, the audience over-indexes on RÜFÜS (10.08×), International education (10.61×), Goth subculture (5.74×), and Britpop (4.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Industrial music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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