Inn of the Mountain Gods Audience in United States

Inn of the Mountain Gods logo

Inn of the Mountain Gods has an estimated audience of 390,070 people in United States. 66.3% are female, 33.7% are male, average age 40.9. Top regions: Texas, New Mexico, Arizona. Top brand affinities: Nebraska, MK, Israel, Historic site, Governor of Michigan.

The average Inn of the Mountain Gods fan in United States is 40.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, New Mexico, Arizona. Top brand affinities include Nebraska, MK, Israel, with strongest over-indexing on Nebraska (3.64× the country average). Demographically, the Inn of the Mountain Gods audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Inn of the Mountain Gods fans

Demographic split for Inn of the Mountain Gods audience in United States
MetricValue
Female66.3%
Male33.7%
Average age40.9
Estimated audience size390,070

Audience persona

The typical Inn of the Mountain Gods fan in United States is more female, around 40.9 years old, with strong Extroversion tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Inn of the Mountain Gods in United States
RegionReachAffinity
Texas94,7482.83×
New Mexico82,95842.41×
Arizona8,9511.12×
California3,9430.09×
Oklahoma2,5410.59×
Colorado2,3370.38×
Florida1,6330.06×
New York9670.04×
Nevada8890.24×
Illinois7490.06×
Louisiana7170.14×
Tennessee6290.08×
North Carolina6140.05×
Georgia6110.05×
Virginia5890.06×
Washington5630.07×
Missouri5400.09×
Arkansas5230.16×
Kansas5130.17×
Ohio5020.04×
Alabama4150.08×
Michigan3970.04×
Utah3740.11×
Pennsylvania3670.03×
Oregon3160.07×
Minnesota3110.06×
Wisconsin2980.05×
Indiana2960.04×
South Carolina2880.05×
Massachusetts2710.04×
Idaho2710.14×
Mississippi2590.08×
Maryland2540.04×
Montana2400.22×
New Jersey2350.02×
Kentucky2290.05×
Nebraska2250.12×
Iowa2180.07×
Wyoming1340.23×
South Dakota1210.13×
Connecticut1140.03×
Washington, District of Columbia1120.1×
Hawaii1070.06×
Alaska900.11×
North Dakota690.09×
West Virginia550.03×
Rhode Island520.04×
Maine520.04×
New Hampshire450.03×
Delaware420.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Inn of the Mountain Gods audience
BrandAffinityCategory
Nebraska3.64×Travel & Leisure
MK3.41×Music & Radio
Israel1.72×Travel & Leisure
Historic site2.92×Arts & Culture
Governor of Michigan4.6×Politics & Society
Fairy godmother4.48×Literature
Mathcore4.73×Music & Radio
Goop3.1×Internet & Social Media
Hipster5.26×Politics & Society
Panama1.93×Travel & Leisure
Wok2.91×Food & Beverages
Elsword7.18×Games
Vocal harmony1.99×Music & Radio
Grinch1.69×Movies & TV
Hibachi3.26×Food & Beverages
Google Home2.68×Technology & Electronics
Home staging2.1×Home & Garden
Jeep Wagoneer2.28×Cars & Mobility
headspace3.7×Health
Cherish (group)4.28×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Inn of the Mountain Gods audience
TraitClusterScore
ExtroversionTHRILL1.32
Convenience OrientationPREMIUM1.28
Need for SecurityCONSERVATISM1.15
Price SensitivityPREMIUM1.15
Community OrientationOPEN1.14
Quality AwarenessPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Inn of the Mountain Gods
CountryShare
United States99.7%
Germany0.2%
Italy0.1%

See Inn of the Mountain Gods audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Inn of the Mountain Gods have in United States?

Inn of the Mountain Gods has an estimated audience of 390,070 people in United States, concentrated in Texas and New Mexico.

What is the gender split and age of Inn of the Mountain Gods fans?

66.3% of Inn of the Mountain Gods fans are female, 33.7% are male, with an average age of 40.9 years.

Which brands do Inn of the Mountain Gods fans like most?

Inn of the Mountain Gods fans show strongest brand affinity for Nebraska (3.64×), MK (3.41×), and Israel (1.72×) over the country average.

Where do Inn of the Mountain Gods fans live in United States?

Inn of the Mountain Gods fans in United States are most concentrated in Texas (reach 94,748), New Mexico (reach 82,958), and Arizona (reach 8,951). These three regions account for the largest share of the active audience.

What other brands do Inn of the Mountain Gods fans also like?

Beyond Inn of the Mountain Gods itself, the audience over-indexes on MK (3.41×), Israel (1.72×), Historic site (2.92×), and Governor of Michigan (4.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Inn of the Mountain Gods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.