Interest rate Audience in United States

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Interest rate has an estimated audience of 8,404,695 people in United States. 49.0% are female, 51.0% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Capital One, CarGurus, Google Maps, Indeed.com.

The average Interest rate fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Capital One, CarGurus, with strongest over-indexing on Finnair (675× the country average). Demographically, the Interest rate audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Interest rate fans

Demographic split for Interest rate audience in United States
MetricValue
Female49.0%
Male51.0%
Average age42.5
Estimated audience size8,404,695

Audience persona

The typical Interest rate fan in United States is balanced, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Interest rate in United States
RegionReachAffinity
California1,105,7331.2×
Texas654,8470.91×
Florida519,2650.91×
New York470,2941×
Illinois302,6651.08×
North Carolina274,6901.09×
Washington257,2941.53×
Georgia243,8920.94×
Pennsylvania239,0090.84×
New Jersey226,1111.06×
Virginia220,9801.08×
Ohio219,1100.85×
Massachusetts209,5131.27×
Michigan209,4300.95×
Tennessee200,0311.19×
Colorado170,6371.29×
Minnesota170,3041.41×
Arizona169,4900.99×
Maryland162,1681.12×
Missouri141,3111.04×
Indiana136,9320.89×
Wisconsin133,7991.06×
Oregon116,4821.21×
South Carolina114,7360.91×
Alabama104,0090.89×
Utah92,5151.23×
Kentucky91,0950.86×
Louisiana83,7370.77×
Oklahoma81,0560.87×
Connecticut74,7710.89×
Nevada73,4760.9×
Kansas65,9791×
Iowa65,4070.94×
Arkansas61,4430.89×
Idaho55,8671.33×
Mississippi52,1520.75×
Nebraska37,2070.88×
New Mexico34,7900.83×
New Hampshire33,9931.03×
Hawaii33,0930.92×
Washington, District of Columbia29,7491.18×
Montana26,9071.15×
Maine25,9460.86×
West Virginia24,3690.62×
Rhode Island22,0570.82×
South Dakota20,4451.05×
Delaware18,6970.81×
North Dakota17,5501.02×
Alaska15,2750.85×
Vermont12,9860.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Interest rate audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One21.57×Business & Career
CarGurus26.43×Cars & Mobility
Google Maps16.41×Internet & Social Media
Indeed.com15.24×Business & Career
DeviantArt21.3×Internet & Social Media
Circle K17.65×Shopping
Enterprise Rent-A-Car15.13×Cars & Mobility
Khan Academy18.31×Business & Career
Aaron Rodgers13.37×Sports
ICloud18.77×Technology & Electronics
AccuWeather11.57×Home & Garden
Bruce Willis12.41×Movies & TV
Google News9.34×News
Beetlejuice7.23×Movies & TV
Luka Dončić16.19×Sports
Vistaprint19.37×Business & Career
Jared Leto18.6×Movies & TV
Diane Keaton9.16×Movies & TV
Diana Ross19.77×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Interest rate audience
TraitClusterScore
Quality AwarenessPREMIUM1.63
Career OrientationPOWER1.41
Need for SecurityCONSERVATISM1.38
Family OrientationCONSERVATISM1.34
TravellingTHRILL1.26
Price SensitivityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Interest rate
CountryShare
United States21.5%
Taiwan10.1%
United Kingdom6.3%

See Interest rate audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Interest rate have in United States?

Interest rate has an estimated audience of 8,404,695 people in United States, concentrated in California and Texas.

What is the gender split and age of Interest rate fans?

49.0% of Interest rate fans are female, 51.0% are male, with an average age of 42.5 years.

Which brands do Interest rate fans like most?

Interest rate fans show strongest brand affinity for Finnair (675×), Capital One (21.57×), and CarGurus (26.43×) over the country average.

Where do Interest rate fans live in United States?

Interest rate fans in United States are most concentrated in California (reach 1,105,733), Texas (reach 654,847), and Florida (reach 519,265). These three regions account for the largest share of the active audience.

What other brands do Interest rate fans also like?

Beyond Interest rate itself, the audience over-indexes on Capital One (21.57×), CarGurus (26.43×), Google Maps (16.41×), and Indeed.com (15.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Interest rate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.