Interest rate Audience in United States

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Interest rate has an estimated audience of 8,404,695 people in United States. 49.0% are female, 51.0% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Goop, Wok, Grinch.

The average Interest rate fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Interest rate audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Interest rate fans

Demographic split for Interest rate audience in United States
MetricValue
Female49.0%
Male51.0%
Average age42.5
Estimated audience size8,404,695

Audience persona

The typical Interest rate fan in United States is balanced, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Interest rate in United States
RegionReachAffinity
California1,105,7331.2×
Texas654,8470.91×
Florida519,2650.91×
New York470,2941×
Illinois302,6651.08×
North Carolina274,6901.09×
Washington257,2941.53×
Georgia243,8920.94×
Pennsylvania239,0090.84×
New Jersey226,1111.06×
Virginia220,9801.08×
Ohio219,1100.85×
Massachusetts209,5131.27×
Michigan209,4300.95×
Tennessee200,0311.19×
Colorado170,6371.29×
Minnesota170,3041.41×
Arizona169,4900.99×
Maryland162,1681.12×
Missouri141,3111.04×
Indiana136,9320.89×
Wisconsin133,7991.06×
Oregon116,4821.21×
South Carolina114,7360.91×
Alabama104,0090.89×
Utah92,5151.23×
Kentucky91,0950.86×
Louisiana83,7370.77×
Oklahoma81,0560.87×
Connecticut74,7710.89×
Nevada73,4760.9×
Kansas65,9791×
Iowa65,4070.94×
Arkansas61,4430.89×
Idaho55,8671.33×
Mississippi52,1520.75×
Nebraska37,2070.88×
New Mexico34,7900.83×
New Hampshire33,9931.03×
Hawaii33,0930.92×
Washington, District of Columbia29,7491.18×
Montana26,9071.15×
Maine25,9460.86×
West Virginia24,3690.62×
Rhode Island22,0570.82×
South Dakota20,4451.05×
Delaware18,6970.81×
North Dakota17,5501.02×
Alaska15,2750.85×
Vermont12,9860.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Interest rate audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan19.37×Politics & Society
Goop8.89×Internet & Social Media
Wok10.33×Food & Beverages
Grinch6.28×Movies & TV
Hipster14.7×Politics & Society
El Paso County, Colorado18.57×Travel & Leisure
Vocal harmony6.06×Music & Radio
Elsword21.04×Games
Hibachi10.04×Food & Beverages
TV Fanatic13.33×Movies & TV
No Escape (1994 film)13.98×Movies & TV
Grace Slick10.28×Music & Radio
Cherish (group)12.77×Music & Radio
Harlow13.19×Travel & Leisure
Google Home6.91×Technology & Electronics
headspace9.83×Health
Fairy godmother7.7×Literature
Preta Gil20.79×Music & Radio
La Jolla7.33×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Interest rate audience
TraitClusterScore
Quality AwarenessPREMIUM1.63
Career OrientationPOWER1.41
Need for SecurityCONSERVATISM1.38
Family OrientationCONSERVATISM1.34
TravellingTHRILL1.26
Price SensitivityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Interest rate
CountryShare
United States21.5%
Taiwan10.1%
United Kingdom6.3%

See Interest rate audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Interest rate have in United States?

Interest rate has an estimated audience of 8,404,695 people in United States, concentrated in California and Texas.

What is the gender split and age of Interest rate fans?

49.0% of Interest rate fans are female, 51.0% are male, with an average age of 42.5 years.

Which brands do Interest rate fans like most?

Interest rate fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (19.37×), and Goop (8.89×) over the country average.

Where do Interest rate fans live in United States?

Interest rate fans in United States are most concentrated in California (reach 1,105,733), Texas (reach 654,847), and Florida (reach 519,265). These three regions account for the largest share of the active audience.

What other brands do Interest rate fans also like?

Beyond Interest rate itself, the audience over-indexes on Governor of Michigan (19.37×), Goop (8.89×), Wok (10.33×), and Grinch (6.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Interest rate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.