A data profile of the people who buy, follow and care about International Rescue Committee in United States — modelled from more than twelve digital signal sources. International Rescue Committee has an estimated audience of 846,754 people in United States.
The average International Rescue Committee fan in United States is 41.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Sustainable energy, Politico, Renewable energy, with strongest over-indexing on Sustainable energy (6.98× the country average).
Demographically, the International Rescue Committee audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Sustainability, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical International Rescue Committee fan in United States is more female, around 41.4 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the International Rescue Committee profile in United States.
69.4% are female, 30.6% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 41.4 |
| Estimated audience size | 846,754 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 31% |
of the worldwide International Rescue Committee audience comes from United States.
| Country | Share |
|---|---|
| United States | 63.8% |
| United Kingdom | 17.4% |
| Australia | 2.6% |
Where the International Rescue Committee audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~10K | 5.46× | |
| 02 | Washington | ~60K | 3.40× | |
| 03 | Maryland | ~40K | 2.68× | |
| 04 | Utah | ~20K | 2.63× | |
| 05 | Kansas | ~20K | 2.26× | |
| 06 | Idaho | ~10K | 2.24× | |
| 07 | Virginia | ~40K | 1.96× | |
| 08 | Colorado | ~30K | 1.93× | |
| 09 | New York | ~80K | 1.70× | |
| 10 | California | ~100K | 1.53× | |
| 11 | Arizona | ~20K | 1.43× | |
| 12 | Vermont | ~2K | 1.18× | |
| 13 | New Jersey | ~30K | 1.17× | |
| 14 | Massachusetts | ~20K | 1.13× | |
| 15 | Montana | ~3K | 1.09× | |
| 16 | Connecticut | ~9K | 1.04× | |
| 17 | Georgia | ~30K | 0.98× | |
| 18 | Oregon | ~9K | 0.97× | |
| 19 | Maine | ~3K | 0.94× | |
| 20 | Rhode Island | ~2K | 0.87× | |
| 21 | Alaska | ~2K | 0.86× | |
| 22 | North Dakota | ~1K | 0.84× | |
| 23 | New Hampshire | ~3K | 0.83× | |
| 24 | South Dakota | ~2K | 0.83× | |
| 25 | Texas | ~60K | 0.82× | |
| 26 | Minnesota | ~10K | 0.82× | |
| 27 | Iowa | ~5K | 0.79× | |
| 28 | Kentucky | ~8K | 0.78× | |
| 29 | Delaware | ~2K | 0.77× | |
| 30 | West Virginia | ~3K | 0.74× | |
| 31 | Hawaii | ~3K | 0.72× | |
| 32 | Mississippi | ~5K | 0.71× | |
| 33 | New Mexico | ~3K | 0.71× | |
| 34 | Nebraska | ~3K | 0.68× | |
| 35 | Arkansas | ~4K | 0.64× | |
| 36 | Pennsylvania | ~20K | 0.62× | |
| 37 | Illinois | ~20K | 0.60× | |
| 38 | Oklahoma | ~6K | 0.59× | |
| 39 | Wisconsin | ~7K | 0.57× | |
| 40 | Louisiana | ~6K | 0.57× | |
| 41 | North Carolina | ~10K | 0.56× | |
| 42 | Nevada | ~5K | 0.56× | |
| 43 | Missouri | ~8K | 0.55× | |
| 44 | Florida | ~30K | 0.54× | |
| 45 | Alabama | ~6K | 0.54× | |
| 46 | Indiana | ~8K | 0.53× | |
| 47 | South Carolina | ~7K | 0.53× | |
| 48 | Michigan | ~10K | 0.51× | |
| 49 | Tennessee | ~9K | 0.51× | |
| 50 | Ohio | ~10K | 0.47× |
The strongest cross-interests of the International Rescue Committee audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amnesty International | Politics & Society | 23.27× | ||
| 02 | Médecins Sans Frontières | Politics & Society | 21.11× | ||
| 03 | Human Rights Watch | Politics & Society | 18.42× | ||
| 04 | Škoda Auto | Cars & Mobility | 9.10× | ||
| 05 | Politico | Politics & Society | 7.81× | ||
| 06 | Sustainable energy | Home & Garden | 6.98× | ||
| 07 | Meryl Streep | Movies & TV | 5.26× | ||
| 08 | Renewable energy | Business & Career | 4.49× | ||
| 09 | The Washington Post | News | 3.66× | ||
| 10 | Emmy Award | Movies & TV | 3.36× | ||
| 11 | Drudge Report | Sports | 3.32× | ||
| 12 | Philanthropy | Arts & Culture | 2.97× | ||
| 13 | Charitable organization | Politics & Society | 2.92× | ||
| 14 | Nonprofit organization | Politics & Society | 2.57× | ||
| 15 | Trader Joe's | Shopping | 2.56× | ||
| 16 | IKEA | Home & Garden | 1.94× | ||
| 17 | American Airlines | Travel & Leisure | 1.88× | ||
| 18 | Airbnb | Travel & Leisure | 1.84× | ||
| 19 | Podcast | Music & Radio | 1.67× | ||
| 20 | CNN | Movies & TV | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 3.34× | |
| Community Orientation | OPEN | 2.33× | |
| Individualism | JOY | 2.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.66× | |
| Risk Appetite | THRILL | 0.80× | |
| Luxury Orientation | PREMIUM | 0.92× |
International Rescue Committee has an estimated audience of 846,754 people in United States, concentrated in California and New York.
69.4% of International Rescue Committee fans are female, 30.6% are male, with an average age of 41.4 years.
International Rescue Committee fans show strongest brand affinity for Sustainable energy (6.98×), Politico (7.81×), and Renewable energy (4.49×) over the country average.
International Rescue Committee fans in United States are most concentrated in California (reach ~100K), New York (reach ~80K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.
Beyond International Rescue Committee itself, the audience over-indexes on Politico (7.81×), Renewable energy (4.49×), Médecins Sans Frontières (21.11×), and Trader Joe's (2.56×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for International Rescue Committee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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