International Table Tennis Federation Audience in United States

International Table Tennis Federation has an estimated audience of 321,967 people in United States. 28.3% are female, 71.7% are male, average age 35.9. Top regions: California, New York, Texas. Top brand affinities: Home construction, Minnesota, Litter box, Panama, Sears.
The average International Table Tennis Federation fan in United States is 35.9 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Home construction, Minnesota, Litter box, with strongest over-indexing on Home construction (2.33× the country average). Demographically, the International Table Tennis Federation audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Table tennis
Demographics of International Table Tennis Federation fans
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 35.9 |
| Estimated audience size | 321,967 |
Audience persona
The typical International Table Tennis Federation fan in United States is more male, around 35.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home construction.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 90,738 | 2.56× |
| New York | 24,682 | 1.37× |
| Texas | 22,038 | 0.8× |
| Florida | 17,149 | 0.79× |
| New Jersey | 13,835 | 1.69× |
| Maryland | 9,381 | 1.69× |
| Illinois | 9,110 | 0.85× |
| Washington | 8,168 | 1.26× |
| Pennsylvania | 7,791 | 0.72× |
| Virginia | 7,686 | 0.98× |
| Massachusetts | 7,579 | 1.19× |
| North Carolina | 7,224 | 0.75× |
| Georgia | 5,822 | 0.59× |
| Ohio | 3,822 | 0.39× |
| Michigan | 3,805 | 0.45× |
| Arizona | 3,430 | 0.52× |
| Oregon | 3,321 | 0.9× |
| Indiana | 3,278 | 0.56× |
| Colorado | 3,162 | 0.62× |
| Wisconsin | 3,117 | 0.64× |
| Minnesota | 2,785 | 0.6× |
| Missouri | 2,586 | 0.5× |
| Nevada | 2,523 | 0.81× |
| Kentucky | 2,449 | 0.61× |
| Tennessee | 2,133 | 0.33× |
| Louisiana | 2,123 | 0.51× |
| South Carolina | 2,118 | 0.44× |
| Connecticut | 2,117 | 0.66× |
| Alabama | 1,976 | 0.44× |
| Iowa | 1,959 | 0.74× |
| Mississippi | 1,910 | 0.72× |
| Oklahoma | 1,798 | 0.5× |
| West Virginia | 1,708 | 1.14× |
| Arkansas | 1,697 | 0.64× |
| Hawaii | 1,623 | 1.17× |
| Kansas | 1,578 | 0.62× |
| Alaska | 1,573 | 2.28× |
| Idaho | 1,456 | 0.9× |
| Utah | 1,444 | 0.5× |
| Montana | 1,372 | 1.54× |
| South Dakota | 1,354 | 1.82× |
| North Dakota | 1,318 | 1.99× |
| New Hampshire | 1,299 | 1.02× |
| Wyoming | 1,275 | 2.67× |
| Nebraska | 1,272 | 0.79× |
| New Mexico | 1,265 | 0.78× |
| Rhode Island | 1,254 | 1.22× |
| Maine | 1,254 | 1.09× |
| Vermont | 1,234 | 2.18× |
| Washington, District of Columbia | 1,149 | 1.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 2.33× | Home & Garden |
| Minnesota | 1.61× | Travel & Leisure |
| Litter box | 1.57× | Pets & Animals |
| Panama | 1.98× | Travel & Leisure |
| Sears | 1.85× | Shopping |
| Dental hygienist | 3× | Health |
| Penn & Teller | 3.5× | Movies & TV |
| IS (Infinite Stratos) | 1.57× | Literature |
| Graham Greene | 2.4× | Literature |
| Atkins diet | 2.01× | Health |
| Notre Dame Fighting Irish football | 1.57× | Sports |
| nbc chicago | 1.66× | Movies & TV |
| Ulysses S. Grant | 1.75× | Politics & Society |
| Portia de Rossi | 2.16× | Movies & TV |
| Oliver Platt | 2.31× | Movies & TV |
| Naomi Scott | 1.63× | Movies & TV |
| Business English | 1.55× | Business & Career |
| Biblical inspiration | 2.31× | Politics & Society |
| Chili con carne | 2.09× | Food & Beverages |
| War on Terror | 1.84× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.46 |
| Luxury Orientation | PREMIUM | 1.42 |
| Risk Appetite | THRILL | 1.33 |
| Travelling | THRILL | 1.33 |
| Spirituality | BALANCE | 1.19 |
| Urban Lifestyle | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| China | 13.9% |
| Germany | 6.9% |
See International Table Tennis Federation audiences in other countries
- International Table Tennis Federation — Germany
- International Table Tennis Federation — United Kingdom
- International Table Tennis Federation — France
- International Table Tennis Federation — Italy
- International Table Tennis Federation — Spain
- International Table Tennis Federation — Brazil
- International Table Tennis Federation — Japan
- International Table Tennis Federation — South Korea
- International Table Tennis Federation — India
More Table tennis audiences in United States
- Table Tennis World Cup (121,265)
- Kim Jong (table tennis) (84,084)
- Ma Long (table tennis) (36,588)
- Caldwell Esselstyn (34,100)
- Hugo Calderano (32,429)
Frequently asked questions
How many fans does International Table Tennis Federation have in United States?
International Table Tennis Federation has an estimated audience of 321,967 people in United States, concentrated in California and New York.
What is the gender split and age of International Table Tennis Federation fans?
28.3% of International Table Tennis Federation fans are female, 71.7% are male, with an average age of 35.9 years.
Which brands do International Table Tennis Federation fans like most?
International Table Tennis Federation fans show strongest brand affinity for Home construction (2.33×), Minnesota (1.61×), and Litter box (1.57×) over the country average.
Where do International Table Tennis Federation fans live in United States?
International Table Tennis Federation fans in United States are most concentrated in California (reach 90,738), New York (reach 24,682), and Texas (reach 22,038). These three regions account for the largest share of the active audience.
What other brands do International Table Tennis Federation fans also like?
Beyond International Table Tennis Federation itself, the audience over-indexes on Minnesota (1.61×), Litter box (1.57×), Panama (1.98×), and Sears (1.85×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for International Table Tennis Federation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.