Rascasse Audience Intelligence

International volunteering Audience in United States

A data profile of the people who buy, follow and care about International volunteering in United States — modelled from more than twelve digital signal sources. International volunteering has an estimated audience of 531,532 people in United States.

#11149among Topic in United States#2004in Politics & Society

The average International volunteering fan in United States is 46.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Human Rights Watch, Dennis Quaid, Community service, with strongest over-indexing on Human Rights Watch (78.27× the country average).

Demographically, the International volunteering audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical International volunteering fan in United States is more female, around 46.0 years old, with strong Community Orientation tendencies and a notable affinity for Human Rights Watch.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International volunteering profile in United States.

Audience size
532K
in United States
Gender
60.6%♀
39.4% male
Age
46.0
average years
Country rank
#35358
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of International volunteering fans

60.6% are female, 39.4% are male, average age 46.0.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for International volunteering audience in United States
MetricValue
Female60.6%
Male39.4%
Average age46.0
Estimated audience size531,532
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the International volunteering audience in United States
Age bracketShare%
16-1910%
20-2911%
30-3916%
40-4925%
50+38%
Fig. 04

Worldwide distribution

26.4%

of the worldwide International volunteering audience comes from United States.

Worldwide audience distribution share by country for International volunteering
CountryShare
United States26.4%
Indonesia11.8%
United Kingdom11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International volunteering audience in United States is strongest.

Fig. 05

Top regions by affinity

International volunteering fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~2K1.51×
02Vermont~1K1.47×
03Wyoming~1K1.43×
04South Dakota~2K1.29×
05Montana~2K1.24×
06Delaware~2K1.21×
07Rhode Island~2K1.20×
08Washington, District of Columbia~2K1.18×
09Maine~2K1.15×
10New Hampshire~2K1.14×
11Hawaii~3K1.12×
12Idaho~3K1.09×
13West Virginia~3K1.07×
14Nebraska~3K1.06×
15New Mexico~3K1.01×
16Mississippi~4K1.00×
17Arkansas~4K0.99×
18Kansas~4K0.98×
19Oklahoma~6K0.96×
20Iowa~4K0.96×
21Utah~5K0.95×
22Louisiana~6K0.94×
23Kentucky~6K0.94×
24Connecticut~5K0.94×
25Nevada~5K0.94×
26Oregon~6K0.93×
27Alabama~7K0.92×
28South Carolina~7K0.91×
29Missouri~8K0.90×
30Wisconsin~7K0.90×
31Indiana~9K0.89×
32Minnesota~7K0.89×
33Tennessee~9K0.88×
34Maryland~8K0.88×
35Colorado~7K0.88×
36Arizona~9K0.87×
37Massachusetts~9K0.86×
38Michigan~10K0.85×
39Washington~9K0.85×
40Ohio~10K0.84×
41Georgia~10K0.84×
42New Jersey~10K0.84×
43Virginia~10K0.84×
44North Carolina~10K0.83×
45Pennsylvania~10K0.82×
46Illinois~10K0.80×
47Florida~30K0.72×
48New York~20K0.72×
49Texas~30K0.69×
50California~40K0.63×
Fig. 06

Affinity by region

Affinity by region — International volunteering, United States
0.63×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International volunteering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International volunteering audience
#·InterestCategoryAffinity×
01GloboNewsMovies & TV92.83×
02Human Rights WatchPolitics & Society78.27×
03Community servicePolitics & Society55.39×
04Dennis QuaidMovies & TV23.35×
05Taron EgertonMovies & TV20.00×
06SolidarityPolitics & Society18.45×
07Elderly careHealth11.99×
08Handmade GiftsKids & Family11.87×
09SaversShopping9.47×
10PhilanthropyArts & Culture8.49×
11Indeed.comBusiness & Career5.35×
12InnovationBusiness & Career3.97×
13Career developmentBusiness & Career3.78×
14ActivismPolitics & Society3.70×
15FedExBusiness & Career3.03×
16Nonprofit organizationPolitics & Society2.74×
17CNNMovies & TV2.19×
18AirbnbTravel & Leisure2.11×
19PinterestInternet & Social Media1.87×
20SupermanMovies & TV1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International volunteering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by International volunteering audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN19.83×
Family OrientationCONSERVATISM3.06×
PatriotismCONSERVATISM2.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by International volunteering audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
ExtroversionTHRILL0.94×
Price SensitivityPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does International volunteering have in United States?

International volunteering has an estimated audience of 531,532 people in United States, concentrated in California and Texas.

02

What is the gender split and age of International volunteering fans?

60.6% of International volunteering fans are female, 39.4% are male, with an average age of 46.0 years.

03

Which brands do International volunteering fans like most?

International volunteering fans show strongest brand affinity for Human Rights Watch (78.27×), Dennis Quaid (23.35×), and Community service (55.39×) over the country average.

04

Where do International volunteering fans live in United States?

International volunteering fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do International volunteering fans also like?

Beyond International volunteering itself, the audience over-indexes on Dennis Quaid (23.35×), Community service (55.39×), Philanthropy (8.49×), and Taron Egerton (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See International volunteering audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for International volunteering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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