International volunteering Audience in United States

International volunteering logo

International volunteering has an estimated audience of 531,532 people in United States. 60.6% are female, 39.4% are male, average age 46.0. Top regions: California, Florida, New York. Top brand affinities: Voter registration, Staycation, Nationality, Jeep Wagoneer, Like Dandelion Dust.

The average International volunteering fan in United States is 46.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Voter registration, Staycation, Nationality, with strongest over-indexing on Voter registration (9.68× the country average). Demographically, the International volunteering audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Community Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of International volunteering fans

Demographic split for International volunteering audience in United States
MetricValue
Female60.6%
Male39.4%
Average age46.0
Estimated audience size531,532

Audience persona

The typical International volunteering fan in United States is more female, around 46.0 years old, with strong Community Orientation tendencies and a notable affinity for Voter registration.

Top regions in United States

Top regions ranked by reach for International volunteering in United States
RegionReachAffinity
California22,9190.39×
Florida10,9450.3×
New York10,5480.36×
Texas8,7660.19×
Illinois5,2170.29×
Mississippi4,9771.14×
North Carolina4,7060.29×
Ohio4,6870.29×
New Jersey4,5070.33×
Louisiana4,4250.65×
Arkansas4,4221.01×
Georgia4,3760.27×
Michigan4,3750.31×
Oklahoma4,3240.73×
Virginia4,2730.33×
Washington4,2570.4×
Kentucky4,2560.64×
Pennsylvania4,1720.23×
Alabama4,1190.55×
West Virginia4,1091.66×
Alaska4,1003.61×
Colorado3,9950.48×
Tennessee3,9240.37×
South Carolina3,8960.49×
Massachusetts3,8480.37×
Indiana3,7960.39×
Kansas3,7950.91×
Idaho3,7941.42×
Missouri3,6760.43×
Arizona3,6320.33×
Hawaii3,6251.59×
Iowa3,6030.82×
Montana3,5742.42×
South Dakota3,5282.87×
Oregon3,5160.58×
Wisconsin3,4810.44×
New Hampshire3,3851.62×
Minnesota3,3690.44×
Wyoming3,3244.22×
Nebraska3,3151.24×
Connecticut3,3100.62×
New Mexico3,2981.24×
Nevada3,2870.64×
Rhode Island3,2691.93×
Maine3,2671.72×
Utah3,2260.68×
Vermont3,2153.45×
Maryland3,1890.35×
Washington, District of Columbia3,1711.98×
Delaware2,9282×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for International volunteering audience
BrandAffinityCategory
Voter registration9.68×Politics & Society
Staycation5.21×Home & Garden
Nationality3.08×Politics & Society
Jeep Wagoneer7.88×Cars & Mobility
Like Dandelion Dust20×Movies & TV
Israel2.39×Travel & Leisure
Elsword18.01×Games
Electrolyte4.88×Health
Hibachi7.68×Food & Beverages
Google Home6.26×Technology & Electronics
Collectable1.51×Kids & Family
Stamp collecting4.33×Home & Garden
Goop4.88×Internet & Social Media
Governor of Michigan6.54×Politics & Society
Pro-Ject3.4×Music & Radio
headspace7.43×Health
Nebraska Cornhuskers football2.83×Sports
UK garage4.11×Music & Radio
Ira Glass12.55×Music & Radio
Cherish (group)7.85×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by International volunteering audience
TraitClusterScore
Community OrientationOPEN11.79
TravellingTHRILL2.33
Design AffinityPREMIUM1.93
Career OrientationPOWER1.76
Risk AppetiteTHRILL1.75
PatriotismCONSERVATISM1.73

Worldwide distribution

Worldwide audience distribution share by country for International volunteering
CountryShare
United States26.4%
Indonesia11.8%
United Kingdom11.3%

See International volunteering audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does International volunteering have in United States?

International volunteering has an estimated audience of 531,532 people in United States, concentrated in California and Florida.

What is the gender split and age of International volunteering fans?

60.6% of International volunteering fans are female, 39.4% are male, with an average age of 46.0 years.

Which brands do International volunteering fans like most?

International volunteering fans show strongest brand affinity for Voter registration (9.68×), Staycation (5.21×), and Nationality (3.08×) over the country average.

Where do International volunteering fans live in United States?

International volunteering fans in United States are most concentrated in California (reach 22,919), Florida (reach 10,945), and New York (reach 10,548). These three regions account for the largest share of the active audience.

What other brands do International volunteering fans also like?

Beyond International volunteering itself, the audience over-indexes on Staycation (5.21×), Nationality (3.08×), Jeep Wagoneer (7.88×), and Like Dandelion Dust (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for International volunteering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.