Iodine Audience in United States

Iodine logo

Iodine has an estimated audience of 499,560 people in United States. 77.9% are female, 22.1% are male, average age 46.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Historic site.

The average Iodine fan in United States is 46.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Iodine audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Healthy Lifestyle, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

Demographics of Iodine fans

Demographic split for Iodine audience in United States
MetricValue
Female77.9%
Male22.1%
Average age46.4
Estimated audience size499,560

Audience persona

The typical Iodine fan in United States is more female, around 46.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Iodine in United States
RegionReachAffinity
California71,4091.3×
Texas53,3911.24×
Florida42,4971.26×
New York30,3211.09×
Illinois17,9531.08×
Georgia16,8991.1×
Pennsylvania16,1100.96×
North Carolina15,5621.04×
Ohio14,9940.97×
Michigan13,3801.02×
New Jersey12,8461.01×
Virginia12,2531.01×
Washington11,6681.16×
Arizona11,5351.13×
Tennessee10,7831.08×
Massachusetts9,5620.97×
Indiana9,1161×
Missouri8,1701.01×
Maryland8,0010.93×
Alabama7,0871.02×
South Carolina6,9820.93×
Colorado6,8740.87×
Kentucky6,5591.05×
Louisiana6,5031.01×
Oregon6,3971.12×
Oklahoma6,3541.15×
Minnesota6,2430.87×
Wisconsin6,1140.81×
Nevada4,8311×
Arkansas4,8181.17×
Mississippi4,7041.14×
Utah4,6021.03×
Connecticut4,5080.9×
Kansas4,0041.02×
Iowa3,8140.93×
New Mexico2,8491.14×
Idaho2,7201.09×
Hawaii2,4161.13×
West Virginia2,3511.01×
Nebraska2,1900.87×
New Hampshire1,6950.86×
Maine1,5340.86×
Montana1,2730.92×
Rhode Island1,2650.8×
Washington, District of Columbia1,2550.84×
Delaware1,2380.9×
Alaska1,0340.97×
South Dakota9650.84×
North Dakota8700.85×
Vermont6910.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Iodine audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Historic site4.43×Arts & Culture
Israel1.75×Travel & Leisure
Governor of Michigan6.09×Politics & Society
Eurail16.57×Cars & Mobility
Fairy godmother5.56×Literature
Pillow1.58×Home & Garden
Jingoism1.55×Politics & Society
Goop3.62×Internet & Social Media
Parral, Chihuahua8.99×Travel & Leisure
headspace5.6×Health
JDSU1.79×Business & Career
Cherish (group)6.34×Music & Radio
Wok3.77×Food & Beverages
Hipster5.23×Politics & Society
Jeep Wagoneer3×Cars & Mobility
Vocal harmony2.29×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iodine audience
TraitClusterScore
Healthy LifestyleBALANCE2.02
Need for SecurityCONSERVATISM1.52
SustainabilityBALANCE1.48
MindfulnessBALANCE1.45
Price SensitivityPREMIUM1.45
DIY MentalityTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Iodine
CountryShare
Ukraine23.2%
United States15.9%
United Kingdom6.1%

See Iodine audiences in other countries

More Body audiences in United States

Frequently asked questions

How many fans does Iodine have in United States?

Iodine has an estimated audience of 499,560 people in United States, concentrated in California and Texas.

What is the gender split and age of Iodine fans?

77.9% of Iodine fans are female, 22.1% are male, with an average age of 46.4 years.

Which brands do Iodine fans like most?

Iodine fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Iodine fans live in United States?

Iodine fans in United States are most concentrated in California (reach 71,409), Texas (reach 53,391), and Florida (reach 42,497). These three regions account for the largest share of the active audience.

What other brands do Iodine fans also like?

Beyond Iodine itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), The Historian (16.48×), and Historic site (4.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Iodine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.