Rascasse Audience Intelligence

Iodine Audience in United States

A data profile of the people who buy, follow and care about Iodine in United States — modelled from more than twelve digital signal sources. Iodine has an estimated audience of 499,560 people in United States.

#17among Body in United States#11393among Topic in United States#401in Beauty & Wellness

The average Iodine fan in United States is 46.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Food intolerance, Renewable energy, with strongest over-indexing on Sustainable energy (9.61× the country average).

Demographically, the Iodine audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Iodine fan in United States is more female, around 46.4 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iodine profile in United States.

Audience size
500K
in United States
Gender
77.9%♀
22.1% male
Age
46.4
average years
Country rank
#36671
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Iodine fans

77.9% are female, 22.1% are male, average age 46.4.

Fig. 02

Gender split

77.9%
Female
22.1%
Male
Demographic split for Iodine audience in United States
MetricValue
Female77.9%
Male22.1%
Average age46.4
Estimated audience size499,560
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the Iodine audience in United States
Age bracketShare%
16-196%
20-2911%
30-3920%
40-4929%
50+34%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Iodine audience comes from United States.

Worldwide audience distribution share by country for Iodine
CountryShare
Ukraine23.1%
United States15.8%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iodine audience in United States is strongest.

Fig. 05

Top regions by affinity

Iodine fans by region: top regions in United States
#RegionReachAffinity×
01California~70K1.22×
02Texas~50K1.18×
03Oklahoma~7K1.18×
04Arkansas~5K1.17×
05Florida~40K1.15×
06Mississippi~5K1.15×
07New Mexico~3K1.14×
08Washington~10K1.10×
09Idaho~3K1.10×
10Hawaii~2K1.10×
11Alaska~1K1.10×
12Arizona~10K1.09×
13Georgia~20K1.08×
14Kentucky~7K1.08×
15Louisiana~7K1.07×
16Oregon~6K1.05×
17Kansas~4K1.05×
18West Virginia~2K1.04×
19Illinois~20K1.03×
20Alabama~7K1.03×
21South Dakota~1K1.03×
22North Carolina~20K1.02×
23Tennessee~10K1.02×
24Indiana~9K1.02×
25Pennsylvania~20K0.99×
26New Jersey~10K0.99×
27Virginia~10K0.99×
28Utah~4K0.99×
29Ohio~20K0.98×
30Missouri~8K0.98×
31New York~30K0.97×
32Michigan~10K0.97×
33Nevada~5K0.96×
34South Carolina~7K0.94×
35North Dakota<1K0.94×
36Massachusetts~9K0.93×
37Iowa~4K0.93×
38Nebraska~2K0.93×
39Maine~2K0.93×
40Montana~1K0.93×
41Delaware~1K0.93×
42Maryland~8K0.92×
43Connecticut~5K0.90×
44New Hampshire~2K0.90×
45Minnesota~6K0.88×
46Vermont<1K0.88×
47Colorado~7K0.86×
48Wisconsin~6K0.85×
49Rhode Island~1K0.85×
50Washington, District of Columbia~1K0.79×
Fig. 06

Affinity by region

Affinity by region — Iodine, United States
0.79×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iodine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iodine audience
#·InterestCategoryAffinity×
01Food intoleranceFood & Beverages32.33×
02HomeopathyHealth23.44×
03Gut floraHealth12.41×
04AcupunctureHealth10.38×
05EndocrinologyHealth10.00×
06Sustainable energyHome & Garden9.61×
07MagnesiumHealth7.43×
08QVCMovies & TV7.03×
09Renewable energyBusiness & Career6.66×
10Weather forecastingHome & Garden5.69×
11FedExBusiness & Career4.53×
12SmoothieFood & Beverages4.30×
13Discount storesShopping3.75×
14Mortgage loansBusiness & Career3.41×
15Organic foodFood & Beverages3.31×
16Solar energyHome & Garden3.20×
17PinterestInternet & Social Media2.78×
18Shopping mallsShopping2.64×
19AirbnbTravel & Leisure2.42×
20FurnitureHome & Garden2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iodine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Iodine audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.68×
Family OrientationCONSERVATISM2.22×
Convenience OrientationPREMIUM2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Iodine audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Risk AppetiteTHRILL0.84×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Iodine have in United States?

Iodine has an estimated audience of 499,560 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Iodine fans?

77.9% of Iodine fans are female, 22.1% are male, with an average age of 46.4 years.

03

Which brands do Iodine fans like most?

Iodine fans show strongest brand affinity for Sustainable energy (9.61×), Food intolerance (32.33×), and Renewable energy (6.66×) over the country average.

04

Where do Iodine fans live in United States?

Iodine fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Iodine fans also like?

Beyond Iodine itself, the audience over-indexes on Food intolerance (32.33×), Renewable energy (6.66×), QVC (7.03×), and Homeopathy (23.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Body audiences in United States

See Iodine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Iodine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →