Ion Television Audience in United States

Ion Television logo

Ion Television has an estimated audience of 1,468,156 people in United States. 69.6% are female, 30.4% are male, average age 45.2. Top regions: Florida, California, Texas. Top brand affinities: Pillow, Jeep Wagoneer, Regional styles of Mexican music, Staycation, Historic site.

The average Ion Television fan in United States is 45.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Pillow, Jeep Wagoneer, Regional styles of Mexican music, with strongest over-indexing on Pillow (3.42× the country average). Demographically, the Ion Television audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Ion Television fans

Demographic split for Ion Television audience in United States
MetricValue
Female69.6%
Male30.4%
Average age45.2
Estimated audience size1,468,156

Audience persona

The typical Ion Television fan in United States is more female, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Ion Television in United States
RegionReachAffinity
Florida111,6601.12×
California101,0470.63×
Texas100,1350.79×
New York70,7790.86×
Illinois55,5351.14×
Indiana49,1641.83×
Ohio47,6811.05×
Pennsylvania43,9460.89×
North Carolina42,1560.95×
Iowa39,7423.29×
Georgia38,9560.86×
Wisconsin37,4361.69×
Michigan33,7720.88×
Missouri30,7571.3×
Virginia29,7360.83×
Minnesota29,4911.4×
New Jersey29,2090.78×
Tennessee27,8370.95×
Arizona26,8780.9×
Maryland24,3050.96×
South Carolina23,7101.07×
Kentucky23,6491.28×
Louisiana22,3081.18×
Massachusetts22,0940.76×
Washington18,4660.63×
Alabama17,7000.86×
Mississippi17,2051.42×
Oklahoma14,8440.91×
Oregon14,6840.87×
Connecticut14,3820.98×
Colorado14,3510.62×
Kansas12,6631.09×
Nevada11,0870.78×
Arkansas10,8790.9×
New Mexico7,9961.09×
Nebraska7,6401.04×
Utah7,5500.57×
West Virginia5,2770.77×
Maine5,2150.99×
South Dakota4,9121.45×
Washington, District of Columbia4,7441.08×
Idaho4,2810.58×
New Hampshire4,2670.74×
Rhode Island3,8060.81×
Hawaii3,6540.58×
Montana3,6040.88×
North Dakota3,2161.07×
Delaware3,1980.79×
Vermont2,3160.9×
Alaska1,8210.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ion Television audience
BrandAffinityCategory
Pillow3.42×Home & Garden
Jeep Wagoneer3.89×Cars & Mobility
Regional styles of Mexican music1.83×Music & Radio
Staycation2.01×Home & Garden
Historic site2.57×Arts & Culture
JFK (film)5.69×Movies & TV
Lulu 黃路梓茵1.6×Movies & TV
Home staging2.9×Home & Garden
Saving1.54×Business & Career
UK garage2.45×Music & Radio
Hocus Pocus2.04×Movies & TV
South Asian cuisine3.79×Food & Beverages
Nebraska Cornhuskers football1.52×Sports
Charlamagne Tha God3.99×Movies & TV
Khādī4.47×Home & Garden
Janitor2.5×Home & Garden
Stamp collecting1.77×Home & Garden
Jill Scott2.11×Music & Radio
La Jolla3.29×Travel & Leisure
Go Go's3.96×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ion Television audience
TraitClusterScore
PatriotismCONSERVATISM1.71
Community OrientationOPEN1.56
ExtroversionTHRILL1.39
Convenience OrientationPREMIUM1.35
Price SensitivityPREMIUM1.34
SpiritualityBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for Ion Television
CountryShare
United States90.3%
United Kingdom3.7%
Canada2.9%

See Ion Television audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Ion Television have in United States?

Ion Television has an estimated audience of 1,468,156 people in United States, concentrated in Florida and California.

What is the gender split and age of Ion Television fans?

69.6% of Ion Television fans are female, 30.4% are male, with an average age of 45.2 years.

Which brands do Ion Television fans like most?

Ion Television fans show strongest brand affinity for Pillow (3.42×), Jeep Wagoneer (3.89×), and Regional styles of Mexican music (1.83×) over the country average.

Where do Ion Television fans live in United States?

Ion Television fans in United States are most concentrated in Florida (reach 111,660), California (reach 101,047), and Texas (reach 100,135). These three regions account for the largest share of the active audience.

What other brands do Ion Television fans also like?

Beyond Ion Television itself, the audience over-indexes on Jeep Wagoneer (3.89×), Regional styles of Mexican music (1.83×), Staycation (2.01×), and Historic site (2.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ion Television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.