Irish Setter Audience in United States

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Irish Setter has an estimated audience of 634,019 people in United States. 47.7% are female, 52.3% are male, average age 44.4. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Dogo Argentino, Kia Sportage, Petco, Carhartt.

The average Irish Setter fan in United States is 44.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Dogo Argentino, Kia Sportage, with strongest over-indexing on Finnair (675× the country average). Demographically, the Irish Setter audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

Demographics of Irish Setter fans

Demographic split for Irish Setter audience in United States
MetricValue
Female47.7%
Male52.3%
Average age44.4
Estimated audience size634,019

Audience persona

The typical Irish Setter fan in United States is balanced, around 44.4 years old, with strong Pet Ownership tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Irish Setter in United States
RegionReachAffinity
California49,0990.7×
Texas43,4290.8×
Florida33,4160.78×
New York28,7060.81×
Pennsylvania23,2751.09×
Ohio22,1801.14×
Michigan20,7251.25×
North Carolina19,4711.02×
Illinois18,7690.89×
Georgia18,0860.93×
Tennessee14,8771.17×
Virginia13,9540.9×
Washington13,3041.05×
Indiana13,1661.14×
Massachusetts12,9481.04×
New Jersey11,6490.72×
Missouri11,2931.1×
Wisconsin10,5961.11×
Colorado10,5861.06×
Minnesota10,3851.14×
Arizona9,8330.76×
Alabama9,8031.11×
South Carolina9,4520.99×
Kentucky9,2251.16×
Oregon8,3221.15×
Oklahoma8,0171.14×
Utah7,6771.35×
Maryland7,2950.67×
Louisiana7,2250.88×
Arkansas5,9951.15×
Iowa5,7831.11×
Connecticut5,3130.84×
Mississippi4,8850.94×
Kansas4,8310.97×
Idaho4,0321.27×
Nevada3,8200.62×
West Virginia3,7101.26×
Nebraska3,2901.03×
New Hampshire2,9481.18×
Maine2,8901.27×
Montana2,4271.38×
New Mexico2,0200.64×
Rhode Island1,7490.87×
Hawaii1,7220.63×
Washington, District of Columbia1,5380.81×
South Dakota1,4841.01×
Alaska1,4371.06×
Vermont1,3321.2×
North Dakota1,3281.02×
Delaware1,2800.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Irish Setter audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Dogo Argentino97.2×Pets & Animals
Kia Sportage17.34×Cars & Mobility
Petco4.44×Shopping
Carhartt6.02×Fashion & Accessoires
Drudge Report4.71×Sports
Ariel Winter10.37×Movies & TV
Singer-songwriter2.45×Music & Radio
Dollar General2.34×Shopping
Texas Roadhouse2.33×Food & Beverages
Lawn mower4.38×Home & Garden
Made in USA3.32×Business & Career
FC Bayern Munich3.72×Sports
Dollar Tree2.17×Shopping
Dog daycare10.71×Pets & Animals
Deutsche Eishockey Liga20.29×Sports
Feyenoord21.95×Sports
Menards2.57×Home & Garden
Maine Coon4.71×Pets & Animals
Kroger2.21×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Irish Setter audience
TraitClusterScore
Pet OwnershipJOY1.43
PatriotismCONSERVATISM1.38
DIY MentalityTHRILL1.28
ExtroversionTHRILL1.26
Need for SecurityCONSERVATISM1.22
Luxury OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Irish Setter
CountryShare
United States45.5%
Canada9.1%
Netherlands7.9%

See Irish Setter audiences in other countries

More Dog breed audiences in United States

Frequently asked questions

How many fans does Irish Setter have in United States?

Irish Setter has an estimated audience of 634,019 people in United States, concentrated in California and Texas.

What is the gender split and age of Irish Setter fans?

47.7% of Irish Setter fans are female, 52.3% are male, with an average age of 44.4 years.

Which brands do Irish Setter fans like most?

Irish Setter fans show strongest brand affinity for Finnair (675×), Dogo Argentino (97.2×), and Kia Sportage (17.34×) over the country average.

Where do Irish Setter fans live in United States?

Irish Setter fans in United States are most concentrated in California (reach 49,099), Texas (reach 43,429), and Florida (reach 33,416). These three regions account for the largest share of the active audience.

What other brands do Irish Setter fans also like?

Beyond Irish Setter itself, the audience over-indexes on Dogo Argentino (97.2×), Kia Sportage (17.34×), Petco (4.44×), and Carhartt (6.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Irish Setter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.