Irish Wolfhound Audience in United States

Irish Wolfhound logo

Irish Wolfhound has an estimated audience of 507,713 people in United States. 69.8% are female, 30.2% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Dogo Argentino, Dog grooming, Petco, Ariel Winter.

The average Irish Wolfhound fan in United States is 34.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Dogo Argentino, Dog grooming, with strongest over-indexing on Finnair (675× the country average). Demographically, the Irish Wolfhound audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Pet Ownership, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

Demographics of Irish Wolfhound fans

Demographic split for Irish Wolfhound audience in United States
MetricValue
Female69.8%
Male30.2%
Average age34.2
Estimated audience size507,713

Audience persona

The typical Irish Wolfhound fan in United States is more female, around 34.2 years old, with strong Pet Ownership tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Irish Wolfhound in United States
RegionReachAffinity
California40,6920.73×
Texas37,1860.85×
Florida25,8320.75×
New York20,8520.73×
Ohio16,9071.08×
Pennsylvania16,3480.96×
Illinois15,0550.89×
North Carolina14,3980.94×
Michigan13,5551.02×
Georgia12,6710.81×
Arizona11,6451.12×
Tennessee11,5901.14×
Washington11,4201.12×
Indiana10,8441.17×
Virginia10,4740.85×
Missouri9,8191.2×
Colorado9,4661.18×
Massachusetts9,4260.94×
New Jersey8,2140.64×
Kentucky7,5721.19×
Wisconsin7,3310.96×
Minnesota7,2531×
Alabama6,9800.98×
Oregon6,8081.17×
South Carolina6,6960.88×
Oklahoma6,4381.14×
Maryland5,9830.69×
Utah5,9481.31×
Louisiana5,3200.81×
Iowa4,6951.12×
Arkansas4,6921.12×
Kansas4,4861.12×
Connecticut4,1130.81×
Nevada4,0180.82×
Idaho3,4441.35×
Mississippi3,4340.82×
Nebraska2,8091.1×
West Virginia2,7851.18×
New Hampshire2,4591.23×
Maine2,2541.24×
New Mexico2,1550.85×
Montana1,9901.41×
Alaska1,3961.29×
Rhode Island1,3610.84×
Hawaii1,3380.61×
South Dakota1,2111.03×
Washington, District of Columbia1,0660.7×
Vermont1,0371.16×
Wyoming9871.31×
Delaware9740.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Irish Wolfhound audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Dogo Argentino96.97×Pets & Animals
Dog grooming8.28×Pets & Animals
Petco3.98×Shopping
Ariel Winter10.14×Movies & TV
Pet store3.22×Pets & Animals
Planet Fitness2.29×Sports
Kia Sportage11.96×Cars & Mobility
PSV Eindhoven20×Sports
Pet food2.57×Pets & Animals
Urban Outfitters3.55×Shopping
Boho-chic3.48×Fashion & Accessoires
Texas Roadhouse2.04×Food & Beverages
King Arthur: Legend of the Sword20×Movies & TV
Dollar General1.93×Shopping
Nordstrom2.04×Shopping
Diaper bag3.14×Kids & Family
Joe Manganiello7.86×Movies & TV
Singer-songwriter1.87×Music & Radio
Sex and the City3×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Irish Wolfhound audience
TraitClusterScore
Pet OwnershipJOY2.3
Design AffinityPREMIUM1.69
Early Adopter MentalityPOWER1.2
Luxury OrientationPREMIUM1.2
Healthy LifestyleBALANCE1.17
CreativityOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Irish Wolfhound
CountryShare
United States37.5%
Japan10.9%
Ireland7.2%

See Irish Wolfhound audiences in other countries

More Dog breed audiences in United States

Frequently asked questions

How many fans does Irish Wolfhound have in United States?

Irish Wolfhound has an estimated audience of 507,713 people in United States, concentrated in California and Texas.

What is the gender split and age of Irish Wolfhound fans?

69.8% of Irish Wolfhound fans are female, 30.2% are male, with an average age of 34.2 years.

Which brands do Irish Wolfhound fans like most?

Irish Wolfhound fans show strongest brand affinity for Finnair (675×), Dogo Argentino (96.97×), and Dog grooming (8.28×) over the country average.

Where do Irish Wolfhound fans live in United States?

Irish Wolfhound fans in United States are most concentrated in California (reach 40,692), Texas (reach 37,186), and Florida (reach 25,832). These three regions account for the largest share of the active audience.

What other brands do Irish Wolfhound fans also like?

Beyond Irish Wolfhound itself, the audience over-indexes on Dogo Argentino (96.97×), Dog grooming (8.28×), Petco (3.98×), and Ariel Winter (10.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Irish Wolfhound. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.