Iron planet Audience in United States

Iron planet has an estimated audience of 810,211 people in United States. 4.8% are female, 95.2% are male, average age 44.9. Top regions: Texas, Florida, California. Top brand affinities: Finnair, AccuWeather, StubHub, CarGurus, Google Maps.

The average Iron planet fan in United States is 44.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Iron planet audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of Iron planet fans

Demographic split for Iron planet audience in United States
MetricValue
Female4.8%
Male95.2%
Average age44.9
Estimated audience size810,211

Audience persona

The typical Iron planet fan in United States is more male, around 44.9 years old, with strong Quality Awareness tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Iron planet in United States
RegionReachAffinity
Texas63,5950.91×
Florida44,2090.81×
California39,4560.44×
New York26,5670.59×
Pennsylvania25,4940.93×
North Carolina22,8660.94×
Georgia20,6500.83×
Ohio19,2610.77×
Illinois17,2530.64×
Virginia15,4940.79×
Michigan14,7530.7×
Missouri13,7921.06×
Tennessee13,0520.8×
Indiana12,8460.87×
Washington12,7830.79×
Kentucky12,7141.25×
Arizona11,7330.71×
Wisconsin11,2640.92×
Colorado10,9710.86×
Minnesota10,9260.94×
New Jersey10,2940.5×
Kansas9,7851.53×
Iowa9,7071.45×
South Carolina9,3800.77×
Oklahoma9,1561.02×
Louisiana9,0280.86×
Alabama8,8680.78×
Nebraska8,4412.08×
Massachusetts8,3630.52×
Maryland7,5640.54×
Utah7,5581.04×
Oregon7,0810.76×
Idaho6,1141.5×
Arkansas5,7430.86×
Mississippi5,6140.84×
Montana4,9882.22×
West Virginia4,8601.29×
Nevada4,8200.62×
New Mexico4,8041.18×
South Dakota4,0252.15×
Connecticut3,9370.48×
North Dakota3,9302.36×
Hawaii3,2590.94×
Alaska3,1581.82×
Maine3,0641.06×
New Hampshire2,7390.86×
Wyoming2,7102.26×
Vermont1,5851.11×
Rhode Island9900.38×
Delaware8210.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Iron planet audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
CarGurus8.66×Cars & Mobility
Google Maps5.4×Internet & Social Media
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.6×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Indeed.com4.44×Business & Career
Capital One4.25×Business & Career
Natalie Portman11.42×Movies & TV
Enterprise Rent-A-Car6.35×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iron planet audience
TraitClusterScore
Quality AwarenessPREMIUM1.77
DIY MentalityTHRILL1.69
Need for SecurityCONSERVATISM1.53
PatriotismCONSERVATISM1.47
IndividualismJOY1.29
Career OrientationPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Iron planet
CountryShare
United States78.7%
Canada8.6%
Australia2.5%

See Iron planet audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Iron planet have in United States?

Iron planet has an estimated audience of 810,211 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Iron planet fans?

4.8% of Iron planet fans are female, 95.2% are male, with an average age of 44.9 years.

Which brands do Iron planet fans like most?

Iron planet fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Iron planet fans live in United States?

Iron planet fans in United States are most concentrated in Texas (reach 63,595), Florida (reach 44,209), and California (reach 39,456). These three regions account for the largest share of the active audience.

What other brands do Iron planet fans also like?

Beyond Iron planet itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), CarGurus (8.66×), and Google Maps (5.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Iron planet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.