ITunes Store Audience in United States

ITunes Store logo

ITunes Store has an estimated audience of 610,253 people in United States. 53.8% are female, 46.2% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Local news, Friendship, Breaking news, Computers, Televisions.

The average ITunes Store fan in United States is 41.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Local news, Friendship, Breaking news, with strongest over-indexing on Local news (4.49× the country average). Demographically, the ITunes Store audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Demographics of ITunes Store fans

Demographic split for ITunes Store audience in United States
MetricValue
Female53.8%
Male46.2%
Average age41.0
Estimated audience size610,253

Audience persona

The typical ITunes Store fan in United States is balanced, around 41.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Local news.

Top regions in United States

Top regions ranked by reach for ITunes Store in United States
RegionReachAffinity
California61,5340.92×
Texas35,4590.68×
Florida31,7550.77×
New York30,1810.89×
Pennsylvania16,1500.79×
Illinois15,3710.76×
Georgia15,2380.81×
North Carolina14,6690.8×
Massachusetts14,4551.2×
Ohio13,9030.74×
Virginia12,4460.84×
New Jersey12,3540.8×
Michigan11,9040.75×
Arizona11,7920.95×
Washington11,6690.95×
Tennessee9,9670.81×
Colorado9,5500.99×
Indiana8,7610.79×
Maryland8,4120.8×
Oregon7,9821.14×
Missouri7,8940.8×
Wisconsin7,7230.84×
South Carolina7,6870.84×
Minnesota7,6490.87×
Utah7,0841.3×
Alabama6,8770.81×
Nevada6,5731.11×
Louisiana6,5580.83×
Kentucky6,3450.83×
Connecticut6,0870.99×
Oklahoma5,9830.88×
Mississippi4,5100.9×
Arkansas4,4800.89×
Iowa4,2780.85×
Kansas4,1670.87×
Hawaii3,7541.43×
Idaho3,6581.2×
New Hampshire3,0531.27×
Nebraska3,0481×
New Mexico2,9740.97×
Maine2,8581.31×
West Virginia2,7880.98×
Rhode Island2,3351.2×
Montana2,3291.38×
Alaska2,1411.64×
Vermont1,8511.73×
Delaware1,8161.08×
South Dakota1,7951.27×
North Dakota1,6411.31×
Wyoming1,5731.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ITunes Store audience
BrandAffinityCategory
Local news4.49×News
Friendship2.33×Kids & Family
Breaking news2.24×Movies & TV
Computers1.55×Technology & Electronics
Televisions1.61×Technology & Electronics
Video games1.64×Games
Rock music1.61×Music & Radio
Nature1.62×Home & Garden
Casey2.35×Music & Radio
Concurrent Versions System1.96×Technology & Electronics
Android (operating system)1.51×Technology & Electronics
Gmail1.82×Internet & Social Media
Google Docs1.8×Internet & Social Media
Yahoo!奇摩名人娛樂1.9×Internet & Social Media
Diane Keaton2.55×Movies & TV
Web fiction4.06×Literature
Google Drive1.65×Technology & Electronics
Google News2.31×News
New-adult fiction4.43×Literature
Savannah Guthrie2.38×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ITunes Store audience
TraitClusterScore
Luxury OrientationPREMIUM1.55
Risk AppetiteTHRILL1.49
ExtroversionTHRILL1.21
Price SensitivityPREMIUM1.09
Social Media UsageJOY1.07
Early Adopter MentalityPOWER0.99

Worldwide distribution

Worldwide audience distribution share by country for ITunes Store
CountryShare
Japan68.0%
United States6.3%
Brazil1.7%

See ITunes Store audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does ITunes Store have in United States?

ITunes Store has an estimated audience of 610,253 people in United States, concentrated in California and Texas.

What is the gender split and age of ITunes Store fans?

53.8% of ITunes Store fans are female, 46.2% are male, with an average age of 41.0 years.

Which brands do ITunes Store fans like most?

ITunes Store fans show strongest brand affinity for Local news (4.49×), Friendship (2.33×), and Breaking news (2.24×) over the country average.

Where do ITunes Store fans live in United States?

ITunes Store fans in United States are most concentrated in California (reach 61,534), Texas (reach 35,459), and Florida (reach 31,755). These three regions account for the largest share of the active audience.

What other brands do ITunes Store fans also like?

Beyond ITunes Store itself, the audience over-indexes on Friendship (2.33×), Breaking news (2.24×), Computers (1.55×), and Televisions (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ITunes Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.