Rascasse Audience Intelligence

ITunes Store Audience in United States

A data profile of the people who buy, follow and care about ITunes Store in United States — modelled from more than twelve digital signal sources. ITunes Store has an estimated audience of 610,253 people in United States.

#40among TV / music streaming in United States#1039among Website / Newspaper / Magazine in United States#6065in Movies & TV

The average ITunes Store fan in United States is 41.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Local news, Friendship, Breaking news, with strongest over-indexing on Local news (4.49× the country average).

Demographically, the ITunes Store audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ITunes Store fan in United States is balanced, around 41.0 years old, with strong Need for Security tendencies and a notable affinity for Local news.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ITunes Store profile in United States.

Audience size
610K
in United States
Gender
53.8%♀
46.2% male
Age
41.0
average years
Country rank
#32481
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of ITunes Store

53.8% are female, 46.2% are male, average age 41.0.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for ITunes Store audience in United States
MetricValue
Female53.8%
Male46.2%
Average age41.0
Estimated audience size610,253
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the ITunes Store audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3917%
40-4922%
50+26%
Fig. 04

Worldwide distribution

6.3%

of the worldwide ITunes Store audience comes from United States.

Worldwide audience distribution share by country for ITunes Store
CountryShare
Japan67.7%
United States6.3%
Brazil1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ITunes Store audience in United States is strongest.

Fig. 05

Top regions by affinity

ITunes Store fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K1.48×
02Hawaii~4K1.39×
03Alaska~2K1.39×
04Utah~7K1.36×
05Montana~2K1.25×
06Maine~3K1.21×
07North Dakota~1K1.17×
08Idaho~4K1.16×
09New Hampshire~3K1.16×
10Oregon~8K1.13×
11South Dakota~2K1.12×
12Massachusetts~10K1.10×
13Rhode Island~2K1.10×
14Nevada~6K1.05×
15Colorado~10K1.03×
16New Mexico~3K1.02×
17Delaware~2K1.02×
18Washington~10K0.99×
19Connecticut~6K0.98×
20Arkansas~5K0.98×
21West Virginia~3K0.98×
22Nebraska~3K0.97×
23Arizona~10K0.95×
24California~60K0.94×
25Kansas~5K0.94×
26Oklahoma~6K0.93×
27Mississippi~5K0.92×
28New York~30K0.90×
29Minnesota~8K0.90×
30Tennessee~10K0.89×
31Louisiana~7K0.89×
32Iowa~4K0.89×
33South Carolina~8K0.88×
34Maryland~9K0.87×
35Alabama~7K0.87×
36Kentucky~7K0.87×
37Pennsylvania~20K0.85×
38Virginia~10K0.85×
39Wisconsin~8K0.85×
40New Jersey~10K0.83×
41Indiana~9K0.83×
42Missouri~8K0.83×
43Georgia~20K0.82×
44Florida~30K0.81×
45North Carolina~10K0.81×
46Washington, District of Columbia~1K0.80×
47Michigan~10K0.79×
48Illinois~20K0.78×
49Ohio~10K0.77×
50Texas~40K0.71×
Fig. 06

Affinity by region

Affinity by region — ITunes Store, United States
0.71×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ITunes Store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ITunes Store audience
#·InterestCategoryAffinity×
01Local newsNews4.49×
02Web fictionLiterature4.06×
03Diane KeatonMovies & TV2.55×
04Savannah GuthrieMovies & TV2.38×
05CaseyMusic & Radio2.35×
06FriendshipKids & Family2.33×
07Nancy MacePolitics & Society2.31×
08Google NewsNews2.31×
09Breaking newsMovies & TV2.24×
10Concurrent Versions SystemTechnology & Electronics1.96×
11GmailInternet & Social Media1.82×
12Google DocsInternet & Social Media1.80×
13Google DriveTechnology & Electronics1.65×
14Video gamesGames1.64×
15NatureHome & Garden1.62×
16TelevisionsTechnology & Electronics1.61×
17Rock musicMusic & Radio1.61×
18ComputersTechnology & Electronics1.55×
19Lindsey GrahamPolitics & Society1.54×
20Android (operating system)Technology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ITunes Store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ITunes Store audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.32×
PatriotismCONSERVATISM1.22×
Price SensitivityPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ITunes Store audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
ExtroversionTHRILL0.79×
Urban LifestyleOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ITunes Store have in United States?

ITunes Store has an estimated audience of 610,253 people in United States, concentrated in California and Texas.

02

What is the gender split and age of ITunes Store fans?

53.8% of ITunes Store fans are female, 46.2% are male, with an average age of 41.0 years.

03

Which brands do ITunes Store fans like most?

ITunes Store fans show strongest brand affinity for Local news (4.49×), Friendship (2.33×), and Breaking news (2.24×) over the country average.

04

Where do ITunes Store fans live in United States?

ITunes Store fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do ITunes Store fans also like?

Beyond ITunes Store itself, the audience over-indexes on Friendship (2.33×), Breaking news (2.24×), Computers (1.55×), and Televisions (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in United States

See ITunes Store audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ITunes Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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