Jabberwocky Audience in United States

Jabberwocky has an estimated audience of 493,815 people in United States. 64.8% are female, 35.2% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Harry Potter, Etsy, Gothic fashion, Vintage clothing, Zoo.

The average Jabberwocky fan in United States is 37.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Harry Potter, Etsy, Gothic fashion, with strongest over-indexing on Harry Potter (1.63× the country average). Demographically, the Jabberwocky audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Community Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

Demographics of Jabberwocky fans

Demographic split for Jabberwocky audience in United States
MetricValue
Female64.8%
Male35.2%
Average age37.2
Estimated audience size493,815

Audience persona

The typical Jabberwocky fan in United States is more female, around 37.2 years old, with strong Community Orientation tendencies and a notable affinity for Harry Potter.

Top regions in United States

Top regions ranked by reach for Jabberwocky in United States
RegionReachAffinity
California51,5420.95×
Texas37,1600.88×
Florida29,4260.88×
New York25,1120.91×
Pennsylvania16,7731.01×
Illinois14,6710.89×
North Carolina14,2870.96×
Georgia13,5610.89×
Massachusetts13,5321.39×
Ohio13,4120.88×
Washington12,6281.27×
Virginia12,4761.04×
Michigan11,4880.89×
Arizona10,7121.06×
New Jersey9,7340.78×
Colorado8,8791.14×
Tennessee8,4590.85×
Indiana8,3810.93×
Maryland8,2440.97×
Missouri8,0311.01×
Oregon7,3721.3×
Wisconsin6,9570.94×
Alabama6,8370.99×
Minnesota6,6130.93×
South Carolina6,3830.86×
Utah6,1851.4×
Kentucky6,0000.97×
Oklahoma5,6481.03×
Louisiana5,2410.82×
Connecticut4,7180.95×
Nevada4,5830.96×
Iowa4,4731.1×
Kansas3,8400.99×
Arkansas3,7330.92×
Mississippi3,3490.82×
Idaho3,0241.22×
New Hampshire2,6231.35×
New Mexico2,4050.97×
West Virginia2,3121.01×
Nebraska2,2760.92×
Maine2,1731.23×
Hawaii1,6850.79×
Rhode Island1,5921.01×
Montana1,5091.1×
Washington, District of Columbia1,5061.01×
Alaska1,2941.23×
Vermont1,1991.38×
South Dakota9800.86×
Delaware9180.67×
North Dakota7950.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jabberwocky audience
BrandAffinityCategory
Harry Potter1.63×Movies & TV
Etsy1.6×Fashion & Accessoires
Gothic fashion2.57×Fashion & Accessoires
Vintage clothing1.53×Fashion & Accessoires
Zoo1.68×Kids & Family
Art museum1.55×Arts & Culture
Role-playing games1.53×Games
Handmade jewelry1.73×Fashion & Accessoires
Board games1.62×Games
Bob Dylan2.69×Music & Radio
Cosplay1.59×Games
Bohemianism1.78×Fashion & Accessoires
Boston Red Sox1.6×Sports
Children's literature1.95×Literature
Gay pride1.59×Politics & Society
Bruce Springsteen2.25×Music & Radio
The Legend of Zelda1.86×Games
Crowdfunding1.52×Business & Career
Cider1.7×Food & Beverages
Amazon Kindle1.74×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jabberwocky audience
TraitClusterScore
Community OrientationOPEN1.47
MindfulnessBALANCE1.38
Pet OwnershipJOY1.37
ExtroversionTHRILL1.35
LGBTQ+ IdentityOPEN1.34
IndividualismJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Jabberwocky
CountryShare
United States46.1%
United Kingdom18.8%
Canada7.3%

See Jabberwocky audiences in other countries

More Novel audiences in United States

Frequently asked questions

How many fans does Jabberwocky have in United States?

Jabberwocky has an estimated audience of 493,815 people in United States, concentrated in California and Texas.

What is the gender split and age of Jabberwocky fans?

64.8% of Jabberwocky fans are female, 35.2% are male, with an average age of 37.2 years.

Which brands do Jabberwocky fans like most?

Jabberwocky fans show strongest brand affinity for Harry Potter (1.63×), Etsy (1.6×), and Gothic fashion (2.57×) over the country average.

Where do Jabberwocky fans live in United States?

Jabberwocky fans in United States are most concentrated in California (reach 51,542), Texas (reach 37,160), and Florida (reach 29,426). These three regions account for the largest share of the active audience.

What other brands do Jabberwocky fans also like?

Beyond Jabberwocky itself, the audience over-indexes on Etsy (1.6×), Gothic fashion (2.57×), Vintage clothing (1.53×), and Zoo (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jabberwocky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.