Rascasse Audience Intelligence

Jaden Ivey Audience in United States

A data profile of the people who buy, follow and care about Jaden Ivey in United States — modelled from more than twelve digital signal sources. Jaden Ivey has an estimated audience of 1,867,397 people in United States.

#168among Basketball in United States#2810among Person in United States#1347in Sports

The average Jaden Ivey fan in United States is 32.7 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, California, Illinois.

Top brand affinities include NBA Finals, Mobile game, LeBron James, with strongest over-indexing on NBA Finals (2.12× the country average).

Demographically, the Jaden Ivey audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jaden Ivey fan in United States is more male, around 32.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for NBA Finals.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jaden Ivey profile in United States.

Audience size
1.9M
in United States
Gender
38.7%♀
61.3% male
Age
32.7
average years
Country rank
#15040
Person in United States
Fig. 01

Search interest · 12-month trend

+297%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jaden Ivey fans

38.7% are female, 61.3% are male, average age 32.7.

Fig. 02

Gender split

38.7%
Female
61.3%
Male
Demographic split for Jaden Ivey audience in United States
MetricValue
Female38.7%
Male61.3%
Average age32.7
Estimated audience size1,867,397
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Jaden Ivey audience in United States
Age bracketShare%
16-1939%
20-2921%
30-3916%
40-4913%
50+11%
Fig. 04

Worldwide distribution

82.4%

of the worldwide Jaden Ivey audience comes from United States.

Worldwide audience distribution share by country for Jaden Ivey
CountryShare
United States82.4%
Canada4.7%
Australia2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jaden Ivey audience in United States is strongest.

Fig. 05

Top regions by affinity

Jaden Ivey fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~200K4.36×
02Indiana~100K2.89×
03Illinois~100K2.36×
04Washington, District of Columbia~6K1.17×
05Georgia~60K1.11×
06Maryland~40K1.10×
07Wisconsin~30K1.10×
08Ohio~60K1.07×
09Minnesota~30K1.06×
10New York~100K1.05×
11Massachusetts~40K1.05×
12North Carolina~60K1.03×
13Tennessee~40K1.03×
14Connecticut~20K1.02×
15Kentucky~20K1.00×
16Iowa~20K1.00×
17Oklahoma~20K0.99×
18Alabama~20K0.96×
19Mississippi~10K0.96×
20New Jersey~40K0.95×
21Virginia~40K0.95×
22South Carolina~30K0.93×
23Arizona~30K0.92×
24Louisiana~20K0.92×
25Missouri~30K0.91×
26Texas~100K0.90×
27Florida~100K0.90×
28Delaware~5K0.90×
29Pennsylvania~50K0.88×
30Arkansas~10K0.88×
31Rhode Island~5K0.87×
32Nebraska~8K0.85×
33California~200K0.84×
34Kansas~10K0.84×
35Colorado~20K0.83×
36South Dakota~3K0.82×
37North Dakota~3K0.81×
38Oregon~20K0.79×
39Nevada~10K0.78×
40Maine~5K0.76×
41Hawaii~6K0.75×
42New Hampshire~5K0.75×
43West Virginia~6K0.72×
44Vermont~2K0.72×
45Washington~30K0.71×
46Montana~3K0.68×
47Alaska~3K0.68×
48Utah~10K0.66×
49Idaho~6K0.63×
50New Mexico~5K0.54×
Fig. 06

Affinity by region

Affinity by region — Jaden Ivey, United States
0.54×1.00×4.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jaden Ivey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jaden Ivey audience
#·InterestCategoryAffinity×
01Charlotte HornetsSports3.12×
02Minnesota TimberwolvesSports2.85×
03Brooklyn NetsSports2.73×
04Phoenix SunsSports2.71×
05Houston RocketsSports2.63×
06LeBron JamesSports2.32×
07Giannis AntetokounmpoSports2.25×
08NBA FinalsSports2.12×
09Sneaker collectingFashion & Accessoires2.09×
10Chicago BullsSports2.09×
11NBA playoffsSports1.95×
12College basketballSports1.93×
13Golden State WarriorsSports1.90×
14Scooby-DooMovies & TV1.82×
15Mobile gameGames1.77×
16ReggaetonMusic & Radio1.72×
17Mixed martial artsSports1.70×
18Los Angeles LakersSports1.63×
19NikeFashion & Accessoires1.61×
20ESPNMovies & TV1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jaden Ivey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jaden Ivey audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.24×
Risk AppetiteTHRILL1.16×
Career OrientationPOWER1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jaden Ivey audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Quality AwarenessPREMIUM0.85×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jaden Ivey have in United States?

Jaden Ivey has an estimated audience of 1,867,397 people in United States, concentrated in Michigan and California.

02

What is the gender split and age of Jaden Ivey fans?

38.7% of Jaden Ivey fans are female, 61.3% are male, with an average age of 32.7 years.

03

Which brands do Jaden Ivey fans like most?

Jaden Ivey fans show strongest brand affinity for NBA Finals (2.12×), Mobile game (1.77×), and LeBron James (2.32×) over the country average.

04

Where do Jaden Ivey fans live in United States?

Jaden Ivey fans in United States are most concentrated in Michigan (reach ~200K), California (reach ~200K), and Illinois (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Jaden Ivey fans also like?

Beyond Jaden Ivey itself, the audience over-indexes on Mobile game (1.77×), LeBron James (2.32×), NBA playoffs (1.95×), and College basketball (1.93×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jaden Ivey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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