Rascasse Audience Intelligence

Jalen Williams Audience in United States

A data profile of the people who buy, follow and care about Jalen Williams in United States — modelled from more than twelve digital signal sources. Jalen Williams has an estimated audience of 3,705,076 people in United States.

#90among Basketball in United States#1139among Person in United States#754in Sports

The average Jalen Williams fan in United States is 32.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Oklahoma, Texas.

Top brand affinities include Oklahoma City Thunder, NBA Finals, Reggie Jackson, with strongest over-indexing on Oklahoma City Thunder (3.93× the country average).

Demographically, the Jalen Williams audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jalen Williams fan in United States is more male, around 32.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Oklahoma City Thunder.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jalen Williams profile in United States.

Audience size
3.7M
in United States
Gender
40.8%♀
59.2% male
Age
32.4
average years
Country rank
#8586
Person in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jalen Williams fans

40.8% are female, 59.2% are male, average age 32.4.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Jalen Williams audience in United States
MetricValue
Female40.8%
Male59.2%
Average age32.4
Estimated audience size3,705,076
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Jalen Williams audience in United States
Age bracketShare%
16-1940%
20-2920%
30-3915%
40-4913%
50+11%
Fig. 04

Worldwide distribution

69.6%

of the worldwide Jalen Williams audience comes from United States.

Worldwide audience distribution share by country for Jalen Williams
CountryShare
United States69.6%
Canada6.2%
Brazil5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jalen Williams audience in United States is strongest.

Fig. 05

Top regions by affinity

Jalen Williams fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~300K8.80×
02Arkansas~40K1.52×
03Arizona~90K1.27×
04Maryland~70K1.16×
05New York~200K1.14×
06New Jersey~100K1.12×
07Texas~300K1.11×
08Illinois~100K1.06×
09Louisiana~50K1.05×
10Mississippi~30K1.01×
11California~400K0.99×
12Kansas~30K0.99×
13Washington, District of Columbia~10K0.99×
14Georgia~100K0.97×
15Connecticut~30K0.97×
16Indiana~60K0.96×
17Missouri~50K0.95×
18North Carolina~100K0.93×
19Delaware~9K0.93×
20Massachusetts~60K0.92×
21Florida~200K0.89×
22Michigan~80K0.89×
23Ohio~90K0.88×
24Virginia~70K0.87×
25Alabama~40K0.86×
26Hawaii~10K0.86×
27Pennsylvania~100K0.84×
28Tennessee~60K0.84×
29Minnesota~40K0.84×
30Nevada~30K0.84×
31Kentucky~40K0.82×
32South Carolina~40K0.81×
33Washington~50K0.76×
34Colorado~40K0.76×
35North Dakota~5K0.75×
36Rhode Island~8K0.74×
37Wisconsin~40K0.73×
38Oregon~30K0.73×
39New Mexico~10K0.71×
40South Dakota~6K0.70×
41Alaska~5K0.70×
42Iowa~20K0.67×
43Utah~20K0.66×
44Nebraska~10K0.65×
45West Virginia~10K0.65×
46Maine~8K0.64×
47Vermont~4K0.64×
48Montana~6K0.62×
49New Hampshire~8K0.61×
50Idaho~10K0.59×
Fig. 06

Affinity by region

Affinity by region — Jalen Williams, United States
0.59×1.00×8.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jalen Williams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jalen Williams audience
#·InterestCategoryAffinity×
01Reggie JacksonSports15.01×
02Brook LopezSports13.88×
03Chris PaulSports4.90×
04Oklahoma City ThunderSports3.93×
05Minnesota TimberwolvesSports3.36×
06Charlotte HornetsSports3.11×
07Carmelo AnthonySports3.11×
08Houston RocketsSports3.04×
09Phoenix SunsSports3.04×
10Brooklyn NetsSports3.04×
11NBA FinalsSports2.27×
12LeBron JamesSports2.07×
13Scooby-DooMovies & TV2.04×
14Golden State WarriorsSports2.00×
15College basketballSports2.00×
16Sneaker collectingFashion & Accessoires2.00×
17NBA playoffsSports1.80×
18Los Angeles LakersSports1.74×
19Mobile gameGames1.69×
20Mixed martial artsSports1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jalen Williams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jalen Williams audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.21×
Convenience OrientationPREMIUM1.19×
Career OrientationPOWER1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jalen Williams audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
Quality AwarenessPREMIUM0.85×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jalen Williams have in United States?

Jalen Williams has an estimated audience of 3,705,076 people in United States, concentrated in California and Oklahoma.

02

What is the gender split and age of Jalen Williams fans?

40.8% of Jalen Williams fans are female, 59.2% are male, with an average age of 32.4 years.

03

Which brands do Jalen Williams fans like most?

Jalen Williams fans show strongest brand affinity for Oklahoma City Thunder (3.93×), NBA Finals (2.27×), and Reggie Jackson (15.01×) over the country average.

04

Where do Jalen Williams fans live in United States?

Jalen Williams fans in United States are most concentrated in California (reach ~400K), Oklahoma (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Jalen Williams fans also like?

Beyond Jalen Williams itself, the audience over-indexes on NBA Finals (2.27×), Reggie Jackson (15.01×), Brook Lopez (13.88×), and Houston Rockets (3.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jalen Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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