A data profile of the people who buy, follow and care about James Madison in United States — modelled from more than twelve digital signal sources. James Madison has an estimated audience of 2,514,979 people in United States.
The average James Madison fan in United States is 43.2 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Milwaukee Brewers, Freedom of speech, Nonprofit organization, with strongest over-indexing on Milwaukee Brewers (4.5× the country average).
Demographically, the James Madison audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Individualism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical James Madison fan in United States is more female, around 43.2 years old, with strong Individualism tendencies and a notable affinity for Milwaukee Brewers.
The key figures that characterise the James Madison profile in United States.
55.8% are female, 44.2% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 43.2 |
| Estimated audience size | 2,514,979 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide James Madison audience comes from United States.
| Country | Share |
|---|---|
| United States | 67.4% |
| United Kingdom | 16.6% |
| Germany | 2.8% |
Where the James Madison audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Virginia | ~100K | 2.18× | |
| 02 | Washington, District of Columbia | ~10K | 1.32× | |
| 03 | Texas | ~300K | 1.24× | |
| 04 | Georgia | ~100K | 1.24× | |
| 05 | West Virginia | ~10K | 1.22× | |
| 06 | Alabama | ~40K | 1.19× | |
| 07 | New Jersey | ~80K | 1.18× | |
| 08 | Pennsylvania | ~100K | 1.15× | |
| 09 | North Carolina | ~90K | 1.15× | |
| 10 | Kentucky | ~40K | 1.15× | |
| 11 | Indiana | ~50K | 1.12× | |
| 12 | Oklahoma | ~30K | 1.11× | |
| 13 | Maryland | ~50K | 1.10× | |
| 14 | Louisiana | ~40K | 1.09× | |
| 15 | South Dakota | ~6K | 1.09× | |
| 16 | Mississippi | ~20K | 1.07× | |
| 17 | Tennessee | ~50K | 1.06× | |
| 18 | Nebraska | ~10K | 1.05× | |
| 19 | Ohio | ~80K | 1.04× | |
| 20 | Massachusetts | ~50K | 1.02× | |
| 21 | South Carolina | ~40K | 1.02× | |
| 22 | Kansas | ~20K | 1.02× | |
| 23 | Idaho | ~10K | 1.00× | |
| 24 | Connecticut | ~20K | 0.99× | |
| 25 | New York | ~100K | 0.98× | |
| 26 | Arkansas | ~20K | 0.98× | |
| 27 | North Dakota | ~5K | 0.98× | |
| 28 | Florida | ~200K | 0.97× | |
| 29 | Missouri | ~40K | 0.96× | |
| 30 | Wisconsin | ~40K | 0.95× | |
| 31 | Utah | ~20K | 0.94× | |
| 32 | Arizona | ~50K | 0.93× | |
| 33 | New Hampshire | ~9K | 0.93× | |
| 34 | California | ~300K | 0.92× | |
| 35 | Oregon | ~30K | 0.92× | |
| 36 | Michigan | ~60K | 0.91× | |
| 37 | Illinois | ~70K | 0.88× | |
| 38 | Iowa | ~20K | 0.88× | |
| 39 | Maine | ~8K | 0.88× | |
| 40 | Montana | ~6K | 0.86× | |
| 41 | Delaware | ~6K | 0.86× | |
| 42 | Washington | ~40K | 0.85× | |
| 43 | Rhode Island | ~7K | 0.85× | |
| 44 | Alaska | ~5K | 0.84× | |
| 45 | Vermont | ~4K | 0.84× | |
| 46 | New Mexico | ~10K | 0.81× | |
| 47 | Colorado | ~30K | 0.80× | |
| 48 | Nevada | ~20K | 0.76× | |
| 49 | Minnesota | ~30K | 0.73× | |
| 50 | Hawaii | ~8K | 0.71× |
The strongest cross-interests of the James Madison audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Freedom of speech | Politics & Society | 8.28× | ||
| 02 | Individualism | Politics & Society | 5.73× | ||
| 03 | Tom Hardy | Movies & TV | 5.46× | ||
| 04 | Milwaukee Brewers | Sports | 4.50× | ||
| 05 | Baltimore Orioles | Sports | 4.38× | ||
| 06 | Rail transport | Travel & Leisure | 3.17× | ||
| 07 | Sustainable energy | Home & Garden | 3.13× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 3.05× | ||
| 09 | Renewable energy | Business & Career | 3.00× | ||
| 10 | Atlanta Braves | Sports | 2.93× | ||
| 11 | Charitable organization | Politics & Society | 2.57× | ||
| 12 | Hardware store | Home & Garden | 2.48× | ||
| 13 | Microwave oven | Home & Garden | 2.46× | ||
| 14 | Online newspaper | News | 2.34× | ||
| 15 | Masters Tournament | Sports | 2.34× | ||
| 16 | Nonprofit organization | Politics & Society | 2.27× | ||
| 17 | Tradition | Politics & Society | 2.15× | ||
| 18 | Britney Spears | Music & Radio | 2.09× | ||
| 19 | Pharmacy | Business & Career | 1.88× | ||
| 20 | United Parcel Service | Business & Career | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.81× | |
| Community Orientation | OPEN | 2.57× | |
| Tradition | CONSERVATISM | 2.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.75× | |
| Urban Lifestyle | OPEN | 0.77× | |
| Indulgence | JOY | 0.78× |
James Madison has an estimated audience of 2,514,979 people in United States, concentrated in Texas and California.
55.8% of James Madison fans are female, 44.2% are male, with an average age of 43.2 years.
James Madison fans show strongest brand affinity for Milwaukee Brewers (4.5×), Freedom of speech (8.28×), and Nonprofit organization (2.27×) over the country average.
James Madison fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond James Madison itself, the audience over-indexes on Freedom of speech (8.28×), Nonprofit organization (2.27×), Rail transport (3.17×), and Renewable energy (3×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for James Madison. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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