Japanese yen Audience in United States

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Japanese yen has an estimated audience of 1,153,834 people in United States. 43.1% are female, 56.9% are male, average age 38.6. Top regions: California, Texas, New York. Top brand affinities: Minnesota, Nationality, Natural rubber, Dog breed, Home construction.

The average Japanese yen fan in United States is 38.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Minnesota, Nationality, Natural rubber, with strongest over-indexing on Minnesota (4.85× the country average). Demographically, the Japanese yen audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Japanese yen fans

Demographic split for Japanese yen audience in United States
MetricValue
Female43.1%
Male56.9%
Average age38.6
Estimated audience size1,153,834

Audience persona

The typical Japanese yen fan in United States is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Japanese yen in United States
RegionReachAffinity
California219,0331.73×
Texas91,8490.93×
New York87,4361.36×
Florida68,2830.87×
Illinois37,4870.98×
Washington35,3941.53×
Pennsylvania33,3610.86×
Georgia31,9770.9×
New Jersey30,1761.03×
Virginia28,4551.01×
North Carolina28,4330.82×
Hawaii27,2075.49×
Ohio26,9400.76×
Michigan26,8180.89×
Massachusetts25,5201.12×
Arizona21,3530.91×
Oregon18,6991.41×
Maryland18,2490.92×
Colorado17,7360.98×
Tennessee17,5200.76×
Indiana15,6240.74×
Minnesota15,5440.94×
Missouri14,9300.8×
Wisconsin14,6140.84×
South Carolina12,5540.72×
Nevada12,3691.11×
Connecticut12,3261.07×
Kentucky10,3920.72×
Louisiana9,8260.66×
Utah9,7490.94×
Alabama9,7440.6×
Oklahoma8,6530.68×
West Virginia7,8111.45×
Iowa7,1390.75×
Kansas7,0290.77×
Arkansas6,8370.72×
Mississippi5,1110.54×
Idaho4,5730.79×
Nebraska4,4180.76×
New Mexico4,3820.76×
New Hampshire4,3260.95×
Washington, District of Columbia4,2631.23×
Maine3,7390.9×
Rhode Island3,0240.82×
Alaska2,7721.12×
Montana2,5920.81×
Delaware2,3580.74×
Vermont1,8020.89×
South Dakota1,6530.62×
North Dakota1,5960.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Japanese yen audience
BrandAffinityCategory
Minnesota4.85×Travel & Leisure
Nationality3.54×Politics & Society
Natural rubber3.28×Cars & Mobility
Dog breed1.84×Pets & Animals
Home construction1.9×Home & Garden
Historic site4.7×Arts & Culture
Bank account2.73×Business & Career
Hibachi7.96×Food & Beverages
3D printing2.38×Technology & Electronics
N1 road (South Africa)3.57×Travel & Leisure
Definitive Technology36.12×Technology & Electronics
Grinch3.35×Movies & TV
Justice2.31×Politics & Society
Litter box1.65×Pets & Animals
Fairy godmother5.83×Literature
Vocal harmony3.51×Music & Radio
EShakti8.17×Shopping
Winemaking3.47×Food & Beverages
Pantsuit7.58×Fashion & Accessoires
San Pellegrino5.27×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Japanese yen audience
TraitClusterScore
PatriotismCONSERVATISM3.07
Quality AwarenessPREMIUM2.75
TravellingTHRILL2.58
Early Adopter MentalityPOWER2.13
Urban LifestyleOPEN1.87
Risk AppetiteTHRILL1.79

Worldwide distribution

Worldwide audience distribution share by country for Japanese yen
CountryShare
Japan51.8%
Vietnam7.2%
United States5.1%

See Japanese yen audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Japanese yen have in United States?

Japanese yen has an estimated audience of 1,153,834 people in United States, concentrated in California and Texas.

What is the gender split and age of Japanese yen fans?

43.1% of Japanese yen fans are female, 56.9% are male, with an average age of 38.6 years.

Which brands do Japanese yen fans like most?

Japanese yen fans show strongest brand affinity for Minnesota (4.85×), Nationality (3.54×), and Natural rubber (3.28×) over the country average.

Where do Japanese yen fans live in United States?

Japanese yen fans in United States are most concentrated in California (reach 219,033), Texas (reach 91,849), and New York (reach 87,436). These three regions account for the largest share of the active audience.

What other brands do Japanese yen fans also like?

Beyond Japanese yen itself, the audience over-indexes on Nationality (3.54×), Natural rubber (3.28×), Dog breed (1.84×), and Home construction (1.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Japanese yen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.