Joan Lunden Audience in United States

Joan Lunden logo

Joan Lunden has an estimated audience of 364,334 people in United States. 92.2% are female, 7.8% are male, average age 54.4. Top regions: California, New York, Texas. Top brand affinities: Whataburger, Pillow, Paul Dano, Buenavista (Madrid), Arutz Sheva.

The average Joan Lunden fan in United States is 54.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Whataburger, Pillow, Paul Dano, with strongest over-indexing on Whataburger (2.54× the country average). Demographically, the Joan Lunden audience skews more female with an average age of 54.4, and over-indexes on personality traits such as Family Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Journalist

Demographics of Joan Lunden fans

Demographic split for Joan Lunden audience in United States
MetricValue
Female92.2%
Male7.8%
Average age54.4
Estimated audience size364,334

Audience persona

The typical Joan Lunden fan in United States is more female, around 54.4 years old, with strong Family Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Joan Lunden in United States
RegionReachAffinity
California27,3100.68×
New York23,8961.17×
Texas23,8100.76×
Florida23,8040.97×
Pennsylvania17,8801.46×
New Jersey14,3561.55×
Illinois13,3131.1×
Ohio12,0101.07×
Michigan11,9831.26×
North Carolina11,9471.09×
Georgia10,3310.92×
Massachusetts8,6951.21×
Virginia8,2940.93×
Tennessee7,8331.07×
Alabama7,8001.53×
Arizona7,6701.03×
Indiana7,1581.08×
Missouri6,4391.1×
Wisconsin6,0971.11×
Washington5,8080.79×
Maryland5,7870.92×
Connecticut5,6671.55×
South Carolina5,2260.95×
Minnesota5,0060.96×
Colorado4,7050.82×
Kentucky4,6331.01×
Oklahoma3,9570.98×
Louisiana3,8060.81×
Oregon3,5850.86×
Iowa3,0131×
Arkansas2,8610.95×
Nebraska2,6941.47×
Kansas2,6350.92×
Mississippi2,5130.84×
Nevada2,4380.69×
New Hampshire2,2971.6×
Maine2,1651.66×
Utah2,0620.63×
New Mexico1,6650.91×
Idaho1,4970.82×
West Virginia1,4910.88×
Delaware1,2701.26×
Rhode Island1,0320.89×
Montana7900.78×
South Dakota7790.93×
Hawaii7720.49×
Washington, District of Columbia6840.62×
North Dakota6230.83×
Vermont5070.79×
Alaska4210.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joan Lunden audience
BrandAffinityCategory
Whataburger2.54×Food & Beverages
Pillow2.1×Home & Garden
Paul Dano1.6×Movies & TV
Buenavista (Madrid)2.59×Travel & Leisure
Arutz Sheva1.91×News
REO Speedwagon2.11×Music & Radio
Celtic punk2.52×Music & Radio
Underarm hair1.64×Beauty & Wellness
Ephraim2.6×
Cachaça3.2×Food & Beverages
Indiana University School of Medicine2.51×Business & Career
Erika Buenfil2.49×Movies & TV
New York Harbor1.77×Travel & Leisure
Islamic eschatology1.52×Politics & Society
World Extreme Cagefighting1.67×Sports
Italian Riviera1.5×Travel & Leisure
Pyrite2.39×Business & Career
Taranto1.67×Travel & Leisure
Bandung Institute of Technology1.64×Business & Career
Assisi1.54×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joan Lunden audience
TraitClusterScore
Family OrientationCONSERVATISM1.84
TraditionCONSERVATISM1.63
Community OrientationOPEN1.62
Pet OwnershipJOY1.35
SpiritualityBALANCE1.3
Need for SecurityCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Joan Lunden
CountryShare
United States99.4%
Germany0.5%
Italy0.1%

See Joan Lunden audiences in other countries

More Journalist audiences in United States

Frequently asked questions

How many fans does Joan Lunden have in United States?

Joan Lunden has an estimated audience of 364,334 people in United States, concentrated in California and New York.

What is the gender split and age of Joan Lunden fans?

92.2% of Joan Lunden fans are female, 7.8% are male, with an average age of 54.4 years.

Which brands do Joan Lunden fans like most?

Joan Lunden fans show strongest brand affinity for Whataburger (2.54×), Pillow (2.1×), and Paul Dano (1.6×) over the country average.

Where do Joan Lunden fans live in United States?

Joan Lunden fans in United States are most concentrated in California (reach 27,310), New York (reach 23,896), and Texas (reach 23,810). These three regions account for the largest share of the active audience.

What other brands do Joan Lunden fans also like?

Beyond Joan Lunden itself, the audience over-indexes on Pillow (2.1×), Paul Dano (1.6×), Buenavista (Madrid) (2.59×), and Arutz Sheva (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joan Lunden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.