Rascasse Audience Intelligence

Joanna Gaines Audience in United States

A data profile of the people who buy, follow and care about Joanna Gaines in United States — modelled from more than twelve digital signal sources. Joanna Gaines has an estimated audience of 1,789,787 people in United States.

#62among TV personality in United States#2951among Person in United States#2466in Movies & TV

The average Joanna Gaines fan in United States is 40.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include IKEA, Hardware store, Luxury real estate, with strongest over-indexing on IKEA (2.72× the country average).

Demographically, the Joanna Gaines audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Joanna Gaines fan in United States is more female, around 40.1 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joanna Gaines profile in United States.

Audience size
1.8M
in United States
Gender
94.0%♀
6.0% male
Age
40.1
average years
Country rank
#15531
Person in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Joanna Gaines fans

94.0% are female, 6.0% are male, average age 40.1.

Fig. 02

Gender split

94.0%
Female
6.0%
Male
Demographic split for Joanna Gaines audience in United States
MetricValue
Female94.0%
Male6.0%
Average age40.1
Estimated audience size1,789,787
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Joanna Gaines audience in United States
Age bracketShare%
16-1913%
20-2921%
30-3924%
40-4926%
50+16%
Fig. 04

Worldwide distribution

74.6%

of the worldwide Joanna Gaines audience comes from United States.

Worldwide audience distribution share by country for Joanna Gaines
CountryShare
United States74.6%
Germany5.8%
Canada4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joanna Gaines audience in United States is strongest.

Fig. 05

Top regions by affinity

Joanna Gaines fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~20K1.42×
02Maine~8K1.20×
03Alabama~30K1.17×
04Tennessee~40K1.16×
05Iowa~20K1.15×
06Idaho~10K1.14×
07Missouri~30K1.13×
08Wisconsin~30K1.12×
09Oklahoma~20K1.10×
10Nebraska~10K1.10×
11Ohio~60K1.09×
12Texas~200K1.08×
13New Hampshire~8K1.08×
14Minnesota~30K1.07×
15Hawaii~9K1.07×
16Montana~6K1.07×
17Pennsylvania~70K1.06×
18North Carolina~60K1.05×
19Indiana~40K1.05×
20South Carolina~30K1.05×
21Arkansas~20K1.05×
22Kentucky~20K1.03×
23Connecticut~20K1.02×
24South Dakota~4K1.02×
25North Dakota~4K1.02×
26Michigan~50K1.01×
27Mississippi~20K1.01×
28Oregon~20K0.99×
29Colorado~30K0.98×
30Arizona~40K0.97×
31West Virginia~9K0.97×
32Rhode Island~6K0.97×
33Virginia~40K0.96×
34Utah~20K0.96×
35Illinois~60K0.95×
36Georgia~60K0.95×
37Washington~40K0.95×
38Delaware~5K0.95×
39Louisiana~20K0.94×
40Vermont~3K0.92×
41Massachusetts~30K0.90×
42New Mexico~9K0.90×
43New Jersey~40K0.89×
44Florida~100K0.87×
45California~200K0.82×
46New York~90K0.81×
47Maryland~30K0.80×
48Alaska~3K0.77×
49Nevada~10K0.76×
50Washington, District of Columbia~4K0.67×
Fig. 06

Affinity by region

Affinity by region — Joanna Gaines, United States
0.67×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joanna Gaines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joanna Gaines audience
#·InterestCategoryAffinity×
01Luxury real estateBusiness & Career3.77×
02QVCMovies & TV3.59×
03Hardware storeHome & Garden3.27×
04Non-alcoholic beverageFood & Beverages3.26×
05IKEAHome & Garden2.72×
06RenovationHome & Garden2.39×
07Discount storesShopping2.39×
08EtsyFashion & Accessoires2.30×
09Trader Joe'sShopping2.26×
10SupermarketShopping2.07×
11Shopping mallsShopping1.96×
12Do it yourself (DIY)Home & Garden1.93×
13Home AppliancesHome & Garden1.81×
14Organic foodFood & Beverages1.81×
15NordstromShopping1.74×
16PinterestInternet & Social Media1.68×
17FurnitureHome & Garden1.64×
18Home improvementHome & Garden1.63×
19Target CorporationShopping1.55×
20CraftsHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joanna Gaines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Joanna Gaines audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.57×
DIY MentalityTHRILL2.53×
IndulgenceJOY1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Joanna Gaines audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.93×
Early Adopter MentalityPOWER0.96×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Joanna Gaines have in United States?

Joanna Gaines has an estimated audience of 1,789,787 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Joanna Gaines fans?

94.0% of Joanna Gaines fans are female, 6.0% are male, with an average age of 40.1 years.

03

Which brands do Joanna Gaines fans like most?

Joanna Gaines fans show strongest brand affinity for IKEA (2.72×), Hardware store (3.27×), and Luxury real estate (3.77×) over the country average.

04

Where do Joanna Gaines fans live in United States?

Joanna Gaines fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Joanna Gaines fans also like?

Beyond Joanna Gaines itself, the audience over-indexes on Hardware store (3.27×), Luxury real estate (3.77×), Do it yourself (DIY) (1.93×), and Trader Joe's (2.26×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Joanna Gaines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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