Joanna Gaines Audience in United States

Joanna Gaines logo

Joanna Gaines has an estimated audience of 1,904,545 people in United States. 94.0% are female, 6.0% are male, average age 40.1. Top regions: Texas, California, Florida. Top brand affinities: Lulu 黃路梓茵, Product design, Historic site, Vocal harmony, Pillow.

The average Joanna Gaines fan in United States is 40.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Lulu 黃路梓茵, Product design, Historic site, with strongest over-indexing on Lulu 黃路梓茵 (4.6× the country average). Demographically, the Joanna Gaines audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Joanna Gaines fans

Demographic split for Joanna Gaines audience in United States
MetricValue
Female94.0%
Male6.0%
Average age40.1
Estimated audience size1,904,545

Audience persona

The typical Joanna Gaines fan in United States is more female, around 40.1 years old, with strong Design Affinity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Joanna Gaines in United States
RegionReachAffinity
Texas188,5431.15×
California182,0590.87×
Florida115,4880.9×
New York94,5780.89×
Pennsylvania69,5371.08×
Ohio65,4551.12×
Illinois62,8210.99×
North Carolina62,5631.09×
Georgia56,9840.97×
Michigan50,6961.02×
Tennessee45,9791.2×
Virginia45,7440.99×
New Jersey44,7270.92×
Washington38,7921.02×
Arizona38,5640.99×
Indiana37,3621.07×
Massachusetts35,0170.93×
Missouri34,3041.12×
Alabama32,4681.22×
Wisconsin32,1841.12×
South Carolina30,7101.07×
Minnesota29,8151.09×
Colorado28,7250.96×
Maryland27,4440.84×
Kentucky25,0211.05×
Oklahoma23,6551.12×
Louisiana22,8890.93×
Oregon22,6751.04×
Kansas19,4361.29×
Connecticut19,2931.01×
Iowa17,6221.12×
Utah16,4380.96×
Arkansas15,9181.01×
Mississippi15,2460.97×
Nevada14,0750.76×
Idaho10,7021.12×
Nebraska10,3391.08×
Hawaii9,0491.11×
New Mexico8,4300.88×
New Hampshire8,1641.09×
West Virginia7,9650.9×
Maine7,7811.14×
Rhode Island5,5160.91×
Montana5,4061.02×
Delaware4,7770.91×
South Dakota4,1190.94×
Washington, District of Columbia3,7830.66×
North Dakota3,6740.94×
Vermont2,9320.88×
Alaska2,6200.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joanna Gaines audience
BrandAffinityCategory
Lulu 黃路梓茵4.6×Movies & TV
Product design2.23×Business & Career
Historic site4.6×Arts & Culture
Vocal harmony4.16×Music & Radio
Pillow1.9×Home & Garden
Goop4.6×Internet & Social Media
Home equity1.58×Home & Garden
JDSU2.08×Business & Career
Saving1.97×Business & Career
Staycation2.12×Home & Garden
Governor of Michigan4.6×Politics & Society
Fairy godmother4.6×Literature
Stamp collecting2.84×Home & Garden
Nebraska1.61×Travel & Leisure
Mathcore4.6×Music & Radio
Hibachi4.38×Food & Beverages
Grinch2.18×Movies & TV
UK garage2.95×Music & Radio
headspace4.6×Health
Soldering iron1.62×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joanna Gaines audience
TraitClusterScore
Design AffinityPREMIUM2.4
DIY MentalityTHRILL1.99
Luxury OrientationPREMIUM1.68
Quality AwarenessPREMIUM1.45
IndulgenceJOY1.41
Family OrientationCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Joanna Gaines
CountryShare
United States75.5%
Germany5.5%
Canada4.1%

See Joanna Gaines audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Joanna Gaines have in United States?

Joanna Gaines has an estimated audience of 1,904,545 people in United States, concentrated in Texas and California.

What is the gender split and age of Joanna Gaines fans?

94.0% of Joanna Gaines fans are female, 6.0% are male, with an average age of 40.1 years.

Which brands do Joanna Gaines fans like most?

Joanna Gaines fans show strongest brand affinity for Lulu 黃路梓茵 (4.6×), Product design (2.23×), and Historic site (4.6×) over the country average.

Where do Joanna Gaines fans live in United States?

Joanna Gaines fans in United States are most concentrated in Texas (reach 188,543), California (reach 182,059), and Florida (reach 115,488). These three regions account for the largest share of the active audience.

What other brands do Joanna Gaines fans also like?

Beyond Joanna Gaines itself, the audience over-indexes on Product design (2.23×), Historic site (4.6×), Vocal harmony (4.16×), and Pillow (1.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joanna Gaines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.