Rascasse Audience Intelligence

John Locke Audience in United States

A data profile of the people who buy, follow and care about John Locke in United States — modelled from more than twelve digital signal sources. John Locke has an estimated audience of 2,228,393 people in United States.

#46among Fictional Character in United States#1965in Movies & TV

The average John Locke fan in United States is 44.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Donald Trump, Tradition, Nonprofit organization, with strongest over-indexing on Donald Trump (1.82× the country average).

Demographically, the John Locke audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical John Locke fan in United States is more female, around 44.1 years old, with strong Tradition tendencies and a notable affinity for Donald Trump.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the John Locke profile in United States.

Audience size
2.2M
in United States
Gender
60.2%♀
39.8% male
Age
44.1
average years
Country rank
#13056
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of John Locke fans

60.2% are female, 39.8% are male, average age 44.1.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for John Locke audience in United States
MetricValue
Female60.2%
Male39.8%
Average age44.1
Estimated audience size2,228,393
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the John Locke audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3919%
40-4930%
50+28%
Fig. 04

Worldwide distribution

70.0%

of the worldwide John Locke audience comes from United States.

Worldwide audience distribution share by country for John Locke
CountryShare
United States70.0%
Colombia4.7%
Canada2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the John Locke audience in United States is strongest.

Fig. 05

Top regions by affinity

John Locke fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~100K1.56×
02Arizona~70K1.54×
03South Carolina~50K1.54×
04California~300K1.42×
05Virginia~80K1.39×
06Alabama~40K1.36×
07Georgia~90K1.34×
08Texas~200K1.25×
09Kentucky~30K1.20×
10Ohio~80K1.19×
11Massachusetts~50K1.18×
12Missouri~40K1.17×
13New York~100K1.16×
14Florida~200K1.12×
15Utah~20K1.07×
16Kansas~20K1.07×
17North Dakota~5K1.04×
18Washington, District of Columbia~7K1.03×
19New Jersey~60K1.02×
20Connecticut~20K1.01×
21New Mexico~10K1.01×
22Pennsylvania~70K0.99×
23Oklahoma~20K0.98×
24Rhode Island~7K0.98×
25Mississippi~20K0.97×
26Idaho~10K0.97×
27Indiana~40K0.95×
28New Hampshire~8K0.95×
29Tennessee~40K0.94×
30Arkansas~20K0.94×
31Washington~40K0.92×
32Nebraska~10K0.91×
33Alaska~4K0.91×
34Hawaii~9K0.90×
35Vermont~3K0.89×
36Maine~7K0.88×
37South Dakota~5K0.88×
38Maryland~30K0.87×
39Michigan~50K0.86×
40Oregon~20K0.86×
41Louisiana~20K0.84×
42Montana~5K0.84×
43Colorado~30K0.83×
44West Virginia~9K0.83×
45Illinois~60K0.76×
46Nevada~20K0.76×
47Delaware~5K0.73×
48Minnesota~20K0.71×
49Iowa~10K0.71×
50Wisconsin~20K0.69×
Fig. 06

Affinity by region

Affinity by region — John Locke, United States
0.69×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the John Locke audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for John Locke audience
#·InterestCategoryAffinity×
01Microwave ovenHome & Garden3.30×
02Non-alcoholic beverageFood & Beverages3.03×
03Weather forecastingHome & Garden2.87×
04Atlanta BravesSports2.78×
05Rail transportTravel & Leisure2.68×
06TraditionPolitics & Society2.57×
07Hardware storeHome & Garden2.52×
08Internet celebrityInternet & Social Media2.46×
09PharmacyBusiness & Career2.42×
10Britney SpearsMusic & Radio2.39×
11Charitable organizationPolitics & Society2.29×
12Nonprofit organizationPolitics & Society2.19×
13United Parcel ServiceBusiness & Career1.89×
14Donald TrumpPolitics & Society1.82×
15American AirlinesTravel & Leisure1.72×
16ReligionBusiness & Career1.69×
17JesusPolitics & Society1.59×
18Pizza HutFood & Beverages1.55×
19CNNMovies & TV1.53×
20GrillingFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the John Locke audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by John Locke audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.57×
Community OrientationOPEN2.29×
Career OrientationPOWER2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by John Locke audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.60×
IndulgenceJOY0.68×
Design AffinityPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does John Locke have in United States?

John Locke has an estimated audience of 2,228,393 people in United States, concentrated in California and Texas.

02

What is the gender split and age of John Locke fans?

60.2% of John Locke fans are female, 39.8% are male, with an average age of 44.1 years.

03

Which brands do John Locke fans like most?

John Locke fans show strongest brand affinity for Donald Trump (1.82×), Tradition (2.57×), and Nonprofit organization (2.19×) over the country average.

04

Where do John Locke fans live in United States?

John Locke fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do John Locke fans also like?

Beyond John Locke itself, the audience over-indexes on Tradition (2.57×), Nonprofit organization (2.19×), Microwave oven (3.3×), and Religion (1.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See John Locke audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for John Locke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →