John Locke Audience in United States

John Locke logo

John Locke has an estimated audience of 2,229,853 people in United States. 60.2% are female, 39.8% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Pillow, Jack White, Enfamil, International University of Business Agriculture and Technology, Jbc.

The average John Locke fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pillow, Jack White, Enfamil, with strongest over-indexing on Pillow (1.97× the country average). Demographically, the John Locke audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of John Locke fans

Demographic split for John Locke audience in United States
MetricValue
Female60.2%
Male39.8%
Average age44.1
Estimated audience size2,229,853

Audience persona

The typical John Locke fan in United States is more female, around 44.1 years old, with strong Tradition tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for John Locke in United States
RegionReachAffinity
California330,9511.35×
Texas234,3781.22×
Florida216,0401.43×
New York181,6551.46×
Georgia92,8881.35×
North Carolina86,4031.29×
Virginia73,8211.36×
Pennsylvania71,0410.95×
Ohio64,0850.93×
Illinois63,3010.85×
Arizona58,3581.28×
New Jersey56,3450.99×
Massachusetts54,0551.23×
Michigan53,1540.91×
Tennessee46,8651.05×
Washington46,8271.05×
South Carolina40,0141.19×
Indiana37,9770.93×
Maryland37,2830.97×
Missouri36,4441.01×
Colorado33,2800.95×
Alabama31,3451.01×
Oklahoma26,9541.09×
Kentucky26,0420.93×
Minnesota24,6120.77×
Connecticut24,5081.1×
Louisiana24,3550.85×
Oregon24,0030.94×
Wisconsin23,6570.71×
Utah23,0511.15×
Nevada18,2910.85×
Mississippi16,9500.92×
Kansas16,3580.93×
Arkansas14,9910.82×
Iowa13,2290.72×
Idaho11,0470.99×
New Mexico11,0050.98×
West Virginia9,6830.93×
Washington, District of Columbia8,9501.34×
Nebraska8,7950.79×
New Hampshire8,7501×
Hawaii8,3210.87×
Maine7,5000.94×
Rhode Island7,2071.02×
Montana4,9720.8×
Delaware4,5180.73×
North Dakota4,4390.97×
Alaska3,9270.82×
South Dakota3,8890.75×
Vermont3,6660.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for John Locke audience
BrandAffinityCategory
Pillow1.97×Home & Garden
Jack White1.69×Movies & TV
Enfamil1.64×Kids & Family
International University of Business Agriculture and Technology1.72×Business & Career
Jbc4.84×Kids & Family
Gauri Khan2.08×Movies & TV
Cachaça1.77×Food & Beverages
William F. Buckley, Jr.1.83×
Astellas Pharma1.58×Health
Junior Chamber International1.77×Politics & Society
All You Need Is Love1.6×Music & Radio
Gulf Air1.69×Travel & Leisure
Zazen1.72×Politics & Society
The Joseph Smith Papers2.02×Literature
Jamnalal Bajaj Institute of Management Studies2.28×Business & Career
Tabriz2.6×Travel & Leisure
Cachoeira1.54×Travel & Leisure
Seven Sister States2.01×
JBM1.92×Music & Radio
JS Kabylie1.73×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by John Locke audience
TraitClusterScore
TraditionCONSERVATISM1.7
Family OrientationCONSERVATISM1.52
SpiritualityBALANCE1.44
Community OrientationOPEN1.35
IndividualismJOY1.23
Career OrientationPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for John Locke
CountryShare
United States70.7%
Colombia4.3%
Canada2.3%

See John Locke audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does John Locke have in United States?

John Locke has an estimated audience of 2,229,853 people in United States, concentrated in California and Texas.

What is the gender split and age of John Locke fans?

60.2% of John Locke fans are female, 39.8% are male, with an average age of 44.1 years.

Which brands do John Locke fans like most?

John Locke fans show strongest brand affinity for Pillow (1.97×), Jack White (1.69×), and Enfamil (1.64×) over the country average.

Where do John Locke fans live in United States?

John Locke fans in United States are most concentrated in California (reach 330,951), Texas (reach 234,378), and Florida (reach 216,040). These three regions account for the largest share of the active audience.

What other brands do John Locke fans also like?

Beyond John Locke itself, the audience over-indexes on Jack White (1.69×), Enfamil (1.64×), International University of Business Agriculture and Technology (1.72×), and Jbc (4.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for John Locke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.