Joplin, Missouri Audience in United States

Joplin, Missouri logo

Joplin, Missouri has an estimated audience of 656,440 people in United States. 53.8% are female, 46.2% are male, average age 41.3. Top regions: Missouri, Texas, California. Top brand affinities: Historic site, Israel, Pillow, Governor of Michigan, Goop.

The average Joplin, Missouri fan in United States is 41.3 years old, balanced, and lives primarily in Missouri. The audience is concentrated in Missouri, Texas, California. Top brand affinities include Historic site, Israel, Pillow, with strongest over-indexing on Historic site (3.22× the country average). Demographically, the Joplin, Missouri audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Extroversion, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Joplin, Missouri fans

Demographic split for Joplin, Missouri audience in United States
MetricValue
Female53.8%
Male46.2%
Average age41.3
Estimated audience size656,440

Audience persona

The typical Joplin, Missouri fan in United States is balanced, around 41.3 years old, with strong Extroversion tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Joplin, Missouri in United States
RegionReachAffinity
Missouri109,15810.32×
Texas50,9850.9×
California49,7290.69×
Oklahoma35,6354.89×
Kansas24,8454.8×
Illinois22,1821.01×
Florida20,6240.46×
New York17,0730.47×
Arkansas14,2692.64×
Ohio12,9830.64×
Georgia11,0970.55×
Pennsylvania10,8350.49×
Virginia10,5400.66×
North Carolina10,0860.51×
Indiana10,0140.84×
Michigan9,8920.58×
Washington9,4080.71×
Colorado8,6550.84×
Tennessee8,3270.63×
New Jersey7,9870.48×
Arizona7,6560.57×
Wisconsin7,2660.74×
Minnesota7,0430.75×
Massachusetts6,7570.52×
Iowa5,7301.06×
Kentucky5,4240.66×
Maryland5,4160.48×
Oregon4,7490.63×
South Carolina4,2610.43×
Louisiana4,2600.5×
Alabama3,9340.43×
Utah3,6520.62×
Nebraska3,4091.04×
New Mexico3,3531.02×
Nevada3,0630.48×
Mississippi2,8170.52×
Connecticut2,7920.42×
Idaho2,0020.61×
West Virginia1,5660.51×
New Hampshire1,2780.49×
South Dakota1,1680.77×
Montana1,1560.63×
Washington, District of Columbia1,0830.55×
Hawaii1,0750.38×
Maine8810.37×
North Dakota8070.6×
Rhode Island8060.39×
Delaware5980.33×
Alaska5840.42×
Wyoming5120.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joplin, Missouri audience
BrandAffinityCategory
Historic site3.22×Arts & Culture
Israel1.59×Travel & Leisure
Pillow1.55×Home & Garden
Governor of Michigan4.95×Politics & Society
Goop3.45×Internet & Social Media
Fairy godmother4.51×Literature
Hipster5.56×Politics & Society
Wikia1.65×Internet & Social Media
Grinch1.95×Movies & TV
Hibachi3.73×Food & Beverages
Wok3.1×Food & Beverages
Vocal harmony2.09×Music & Radio
Noodle (Gorillaz)1.64×Music & Radio
Elsword7.33×Games
Google Home2.85×Technology & Electronics
Mathcore3.37×Music & Radio
Home staging2.1×Home & Garden
Cherish (group)4.35×Music & Radio
El Paso County, Colorado5×Travel & Leisure
headspace3.62×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joplin, Missouri audience
TraitClusterScore
ExtroversionTHRILL1.22
Need for SecurityCONSERVATISM1.22
Risk AppetiteTHRILL1.19
Family OrientationCONSERVATISM1.18
Price SensitivityPREMIUM1.14
Career OrientationPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for Joplin, Missouri
CountryShare
United States83.0%
Germany11.8%
Spain2.8%

See Joplin, Missouri audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Joplin, Missouri have in United States?

Joplin, Missouri has an estimated audience of 656,440 people in United States, concentrated in Missouri and Texas.

What is the gender split and age of Joplin, Missouri fans?

53.8% of Joplin, Missouri fans are female, 46.2% are male, with an average age of 41.3 years.

Which brands do Joplin, Missouri fans like most?

Joplin, Missouri fans show strongest brand affinity for Historic site (3.22×), Israel (1.59×), and Pillow (1.55×) over the country average.

Where do Joplin, Missouri fans live in United States?

Joplin, Missouri fans in United States are most concentrated in Missouri (reach 109,158), Texas (reach 50,985), and California (reach 49,729). These three regions account for the largest share of the active audience.

What other brands do Joplin, Missouri fans also like?

Beyond Joplin, Missouri itself, the audience over-indexes on Israel (1.59×), Pillow (1.55×), Governor of Michigan (4.95×), and Goop (3.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joplin, Missouri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.