Rascasse Audience Intelligence

Joseph Audience in United States

A data profile of the people who buy, follow and care about Joseph in United States — modelled from more than twelve digital signal sources. Joseph has an estimated audience of 1,122,196 people in United States.

#4765among Person in United States#1305in Politics & Society

The average Joseph fan in United States is 36.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include The Lumineers, Max Mara, Karen Millen, with strongest over-indexing on The Lumineers (31.58× the country average).

Demographically, the Joseph audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Career Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Joseph fan in United States is more female, around 36.8 years old, with strong Career Orientation tendencies and a notable affinity for The Lumineers.

Category: Politics & Society · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joseph profile in United States.

Audience size
1.1M
in United States
Gender
76.8%♀
23.2% male
Age
36.8
average years
Country rank
#21869
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Joseph fans

76.8% are female, 23.2% are male, average age 36.8.

Fig. 02

Gender split

76.8%
Female
23.2%
Male
Demographic split for Joseph audience in United States
MetricValue
Female76.8%
Male23.2%
Average age36.8
Estimated audience size1,122,196
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Joseph audience in United States
Age bracketShare%
16-1924%
20-2923%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

42.6%

of the worldwide Joseph audience comes from United States.

Worldwide audience distribution share by country for Joseph
CountryShare
United States42.6%
United Kingdom9.6%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joseph audience in United States is strongest.

Fig. 05

Top regions by affinity

Joseph fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~20K2.47×
02New Mexico~10K1.76×
03Oregon~20K1.45×
04Maine~6K1.44×
05Florida~100K1.41×
06Louisiana~20K1.38×
07Tennessee~30K1.26×
08Oklahoma~10K1.20×
09Pennsylvania~40K1.17×
10Idaho~6K1.16×
11North Carolina~40K1.15×
12Ohio~40K1.12×
13Alabama~20K1.11×
14Mississippi~10K1.09×
15New York~70K1.08×
16Massachusetts~20K1.08×
17Kentucky~10K1.07×
18Minnesota~20K1.03×
19Arkansas~9K0.99×
20Illinois~40K0.98×
21North Dakota~2K0.98×
22New Jersey~30K0.97×
23Rhode Island~3K0.97×
24Connecticut~10K0.96×
25Arizona~20K0.94×
26Nevada~10K0.94×
27California~100K0.93×
28Georgia~30K0.93×
29Texas~90K0.91×
30Maryland~20K0.90×
31Washington~20K0.89×
32Utah~9K0.89×
33Delaware~3K0.89×
34Alaska~2K0.88×
35Michigan~30K0.87×
36South Carolina~10K0.87×
37Nebraska~5K0.87×
38West Virginia~4K0.87×
39New Hampshire~4K0.87×
40Missouri~20K0.86×
41Virginia~20K0.84×
42Indiana~20K0.83×
43South Dakota~2K0.83×
44Washington, District of Columbia~3K0.82×
45Colorado~10K0.80×
46Montana~2K0.79×
47Wisconsin~10K0.78×
48Kansas~7K0.76×
49Hawaii~3K0.71×
50Vermont~1K0.68×
Fig. 06

Affinity by region

Affinity by region — Joseph, United States
0.68×1.00×2.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joseph audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joseph audience
#·InterestCategoryAffinity×
01Karen MillenFashion & Accessoires48.01×
02The LumineersMusic & Radio31.58×
03Max MaraFashion & Accessoires13.92×
04Florence and the MachineMusic & Radio12.58×
05Ted BakerFashion & Accessoires10.74×
06Non-alcoholic beverageFood & Beverages4.74×
07BakeryFood & Beverages2.45×
08EtsyFashion & Accessoires2.20×
09VeganismFood & Beverages2.09×
10NordstromShopping2.06×
11WineFood & Beverages2.00×
12Nonprofit organizationPolitics & Society1.94×
13Beauty salonsBeauty & Wellness1.88×
14PinterestInternet & Social Media1.86×
15CoffeeFood & Beverages1.84×
16Alcoholic beveragesFood & Beverages1.80×
17ReligionBusiness & Career1.69×
18CookingFood & Beverages1.68×
19CNNMovies & TV1.66×
20Home improvementHome & Garden1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joseph audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Joseph audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.04×
TraditionCONSERVATISM1.83×
SpiritualityBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Joseph audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.56×
DIY MentalityTHRILL0.68×
Risk AppetiteTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Joseph have in United States?

Joseph has an estimated audience of 1,122,196 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Joseph fans?

76.8% of Joseph fans are female, 23.2% are male, with an average age of 36.8 years.

03

Which brands do Joseph fans like most?

Joseph fans show strongest brand affinity for The Lumineers (31.58×), Max Mara (13.92×), and Karen Millen (48.01×) over the country average.

04

Where do Joseph fans live in United States?

Joseph fans in United States are most concentrated in California (reach ~100K), Florida (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Joseph fans also like?

Beyond Joseph itself, the audience over-indexes on Max Mara (13.92×), Karen Millen (48.01×), Non-alcoholic beverage (4.74×), and Cooking (1.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Joseph audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Joseph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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