Joseph Audience in United States

Joseph has an estimated audience of 1,099,077 people in United States. 76.8% are female, 23.2% are male, average age 36.8. Top regions: California, Florida, Texas. Top brand affinities: Max Mara, Ted Baker, Karen Millen, Printemps, Livemusic.

The average Joseph fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Max Mara, Ted Baker, Karen Millen, with strongest over-indexing on Max Mara (17.08× the country average). Demographically, the Joseph audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Mindfulness, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person

Demographics of Joseph fans

Demographic split for Joseph audience in United States
MetricValue
Female76.8%
Male23.2%
Average age36.8
Estimated audience size1,099,077

Audience persona

The typical Joseph fan in United States is more female, around 36.8 years old, with strong Mindfulness tendencies and a notable affinity for Max Mara.

Top regions in United States

Top regions ranked by reach for Joseph in United States
RegionReachAffinity
California110,4720.91×
Florida108,4901.46×
Texas87,0960.92×
New York67,7921.1×
Pennsylvania45,7821.24×
North Carolina40,4731.22×
Ohio39,8461.18×
Illinois37,2951.02×
Georgia31,3420.93×
Tennessee27,6891.26×
New Jersey27,4290.98×
Michigan25,5690.89×
Massachusetts24,5161.13×
Virginia22,7830.85×
Iowa22,3392.47×
Arizona21,4470.96×
Washington20,1740.92×
Oregon18,4551.46×
Alabama17,7641.16×
Maryland16,8750.89×
Minnesota16,4591.05×
Louisiana15,9381.12×
Indiana15,7420.78×
Oklahoma15,3011.25×
Kentucky14,9011.08×
Missouri14,6930.83×
Colorado14,2010.82×
South Carolina13,7870.83×
Wisconsin12,3730.75×
Connecticut10,5970.96×
New Mexico10,2501.86×
Nevada10,1080.95×
Mississippi9,4081.04×
Arkansas8,6380.95×
Utah6,9090.7×
Kansas6,5050.75×
Idaho5,9441.08×
Maine5,6341.43×
Nebraska4,5650.83×
West Virginia4,0570.79×
New Hampshire3,5740.83×
Rhode Island3,2710.93×
Hawaii3,1250.66×
Washington, District of Columbia2,7330.83×
Delaware2,5200.83×
Montana2,1170.69×
North Dakota2,0390.9×
Alaska1,8780.8×
South Dakota1,6350.64×
Vermont9650.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joseph audience
BrandAffinityCategory
Max Mara17.08×Fashion & Accessoires
Ted Baker17.16×Fashion & Accessoires
Karen Millen54.9×Fashion & Accessoires
Printemps32.77×Fashion & Accessoires
Livemusic3.26×Music & Radio
Real property3.1×Home & Garden
Curling10.73×Sports
Goyard10.3×Fashion & Accessoires
Belvedere (vodka)10.93×Food & Beverages
BBC iPlayer9.25×Movies & TV
Taylor Swift1.72×Music & Radio
Nordstrom1.55×Shopping
Donation1.99×Business & Career
El Corte Inglés8.38×Shopping
FC Bayern Munich2.27×Sports
Urban Outfitters2.19×Shopping
Bored Panda3.35×Internet & Social Media
Le Figaro10.75×News
Blanket2.65×Home & Garden
Celebrity Gossip5.46×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joseph audience
TraitClusterScore
MindfulnessBALANCE1.37
TraditionCONSERVATISM1.31
Luxury OrientationPREMIUM1.29
Design AffinityPREMIUM1.28
LGBTQ+ IdentityOPEN1.25
SustainabilityBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Joseph
CountryShare
United States42.5%
United Kingdom9.7%
Brazil5.9%

See Joseph audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Joseph have in United States?

Joseph has an estimated audience of 1,099,077 people in United States, concentrated in California and Florida.

What is the gender split and age of Joseph fans?

76.8% of Joseph fans are female, 23.2% are male, with an average age of 36.8 years.

Which brands do Joseph fans like most?

Joseph fans show strongest brand affinity for Max Mara (17.08×), Ted Baker (17.16×), and Karen Millen (54.9×) over the country average.

Where do Joseph fans live in United States?

Joseph fans in United States are most concentrated in California (reach 110,472), Florida (reach 108,490), and Texas (reach 87,096). These three regions account for the largest share of the active audience.

What other brands do Joseph fans also like?

Beyond Joseph itself, the audience over-indexes on Ted Baker (17.16×), Karen Millen (54.9×), Printemps (32.77×), and Livemusic (3.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joseph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.