Rascasse Audience Intelligence

Juan Soto Audience in United States

A data profile of the people who buy, follow and care about Juan Soto in United States — modelled from more than twelve digital signal sources. Juan Soto has an estimated audience of 4,438,576 people in United States.

#38among Baseball in United States#862among Person in United States#634in Sports

The average Juan Soto fan in United States is 34.6 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include New York Mets, Seattle Mariners, New York Yankees, with strongest over-indexing on New York Mets (17.57× the country average).

Demographically, the Juan Soto audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Juan Soto fan in United States is more male, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for New York Mets.

Category: Sports · Type: Person · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Juan Soto profile in United States.

Audience size
4.4M
in United States
Gender
38.9%♀
61.1% male
Age
34.6
average years
Country rank
#7371
Person in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Juan Soto fans

38.9% are female, 61.1% are male, average age 34.6.

Fig. 02

Gender split

38.9%
Female
61.1%
Male
Demographic split for Juan Soto audience in United States
MetricValue
Female38.9%
Male61.1%
Average age34.6
Estimated audience size4,438,576
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Juan Soto audience in United States
Age bracketShare%
16-1935%
20-2919%
30-3916%
40-4915%
50+15%
Fig. 04

Worldwide distribution

61.2%

of the worldwide Juan Soto audience comes from United States.

Worldwide audience distribution share by country for Juan Soto
CountryShare
United States61.2%
Dominican Republic20.2%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Juan Soto audience in United States is strongest.

Fig. 05

Top regions by affinity

Juan Soto fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~600K4.01×
02New York~1M3.90×
03Connecticut~200K3.25×
04Rhode Island~40K2.19×
05Massachusetts~200K2.06×
06Pennsylvania~300K1.63×
07New Hampshire~30K1.60×
08Washington, District of Columbia~20K1.43×
09Florida~500K1.29×
10Maine~20K1.27×
11Delaware~20K1.26×
12Vermont~10K1.25×
13Maryland~100K1.19×
14Virginia~100K1.06×
15California~600K1.05×
16Arizona~100K0.92×
17North Carolina~100K0.90×
18Illinois~200K0.86×
19Ohio~100K0.84×
20Nevada~40K0.82×
21South Carolina~60K0.77×
22Hawaii~20K0.75×
23Missouri~60K0.73×
24Georgia~100K0.71×
25Indiana~70K0.70×
26Tennessee~70K0.67×
27Wisconsin~60K0.67×
28West Virginia~20K0.67×
29Texas~300K0.66×
30Iowa~30K0.66×
31Washington~70K0.65×
32Colorado~60K0.65×
33Louisiana~40K0.64×
34Kansas~30K0.64×
35Kentucky~40K0.63×
36New Mexico~20K0.62×
37Michigan~90K0.61×
38North Dakota~7K0.59×
39Montana~9K0.58×
40South Dakota~7K0.57×
41Minnesota~40K0.56×
42Nebraska~20K0.56×
43Oregon~30K0.55×
44Utah~30K0.55×
45Alaska~6K0.51×
46Idaho~10K0.49×
47Alabama~40K0.48×
48Oklahoma~30K0.48×
49Mississippi~20K0.48×
50Arkansas~20K0.46×
Fig. 06

Affinity by region

Affinity by region — Juan Soto, United States
0.46×1.00×4.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Juan Soto audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Juan Soto audience
#·InterestCategoryAffinity×
01New York MetsSports17.57×
02Seattle MarinersSports8.35×
03Aaron JudgeSports6.04×
04World SeriesSports5.92×
05Toyota SupraCars & Mobility5.56×
06New York YankeesSports5.54×
07Anthony JoshuaSports4.93×
08Boston Red SoxSports4.50×
09Major League Baseball All-Star GameSports4.18×
10Houston AstrosSports3.96×
11Minor League BaseballSports3.58×
12Chicago CubsSports3.32×
13Rick and MortyMovies & TV3.20×
14Hair ExtensionsBeauty & Wellness2.95×
15Folk musicMusic & Radio2.67×
16CBS SportsMovies & TV2.17×
17MLBSports2.12×
18PGA TourSports2.03×
19FIFA World CupSports1.84×
20High-definition televisionTechnology & Electronics1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Juan Soto audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Juan Soto audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.65×
TraditionCONSERVATISM1.51×
Risk AppetiteTHRILL1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Juan Soto audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.80×
CreativityOPEN0.83×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Juan Soto have in United States?

Juan Soto has an estimated audience of 4,438,576 people in United States, concentrated in New York and California.

02

What is the gender split and age of Juan Soto fans?

38.9% of Juan Soto fans are female, 61.1% are male, with an average age of 34.6 years.

03

Which brands do Juan Soto fans like most?

Juan Soto fans show strongest brand affinity for New York Mets (17.57×), Seattle Mariners (8.35×), and New York Yankees (5.54×) over the country average.

04

Where do Juan Soto fans live in United States?

Juan Soto fans in United States are most concentrated in New York (reach ~1M), California (reach ~600K), and New Jersey (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Juan Soto fans also like?

Beyond Juan Soto itself, the audience over-indexes on Seattle Mariners (8.35×), New York Yankees (5.54×), Boston Red Sox (4.5×), and Aaron Judge (6.04×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Juan Soto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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