Juan Soto Audience in United States

Juan Soto has an estimated audience of 5,526,769 people in United States. 40.0% are female, 60.0% are male, average age 35.3. Top regions: New York, California, New Jersey. Top brand affinities: Houston Astros, Aaron Rodgers, New York Mets, Capital One, Google Maps.

The average Juan Soto fan in United States is 35.3 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Houston Astros, Aaron Rodgers, New York Mets, with strongest over-indexing on Houston Astros (14.24× the country average). Demographically, the Juan Soto audience skews more male with an average age of 35.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Juan Soto fans

Demographic split for Juan Soto audience in United States
MetricValue
Female40.0%
Male60.0%
Average age35.3
Estimated audience size5,526,769

Audience persona

The typical Juan Soto fan in United States is more male, around 35.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Houston Astros.

Top regions in United States

Top regions ranked by reach for Juan Soto in United States
RegionReachAffinity
New York1,204,4013.9×
California681,1481.12×
New Jersey557,1973.96×
Florida451,6711.21×
Texas329,8480.69×
Pennsylvania288,4901.55×
Massachusetts242,1762.22×
Connecticut187,2543.38×
Illinois157,4160.85×
North Carolina154,5230.93×
Virginia146,0251.08×
Ohio145,7450.86×
Georgia118,9960.7×
Maryland112,2681.18×
Arizona104,0910.92×
Michigan87,3290.6×
Tennessee72,3820.65×
Indiana71,1270.7×
Washington70,3380.63×
Missouri63,7070.72×
South Carolina62,7640.75×
Colorado58,5630.67×
Wisconsin50,2770.6×
Nevada44,5980.83×
Minnesota44,4400.56×
Kentucky42,9730.62×
Louisiana42,3310.59×
Rhode Island38,2332.17×
New Hampshire35,9781.65×
Oregon34,8880.55×
Alabama33,6660.44×
Oklahoma29,3180.48×
Iowa28,5250.63×
Kansas27,7650.64×
Utah27,7000.56×
Maine26,4331.34×
Washington, District of Columbia23,5241.42×
Arkansas19,4620.43×
Mississippi19,2400.42×
Delaware17,8541.17×
Hawaii17,1550.72×
New Mexico17,0810.62×
West Virginia15,7640.61×
Nebraska15,0870.54×
Idaho12,7650.46×
Vermont12,0601.24×
Montana8,1890.53×
South Dakota6,6950.52×
North Dakota6,0650.53×
Alaska4,4150.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Juan Soto audience
BrandAffinityCategory
Houston Astros14.24×Sports
Aaron Rodgers10.28×Sports
New York Mets13.69×Sports
Capital One4.69×Business & Career
Google Maps4.26×Internet & Social Media
Toyota Supra15.71×Cars & Mobility
New York Yankees6.18×Sports
Los Angeles Dodgers6.7×Sports
Boston Red Sox6.58×Sports
Kia Sportage15.97×Cars & Mobility
Seattle Mariners5.88×Sports
Autism Awareness7×Health
Indeed.com2.98×Business & Career
CarGurus4.21×Cars & Mobility
Diabetes mellitus awareness4.79×Health
Hair Extensions4.04×Beauty & Wellness
Luka Dončić7.32×Sports
Enterprise Rent-A-Car4.02×Cars & Mobility
Singer-songwriter2.59×Music & Radio
Yankee Stadium18.01×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Juan Soto audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.23
Early Adopter MentalityPOWER1.22
TraditionCONSERVATISM1.12
Sports ActivityPOWER1.11
Risk AppetiteTHRILL1.09
Luxury OrientationPREMIUM1.04

Worldwide distribution

Worldwide audience distribution share by country for Juan Soto
CountryShare
United States65.5%
Dominican Republic17.8%
Canada3.6%

See Juan Soto audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Juan Soto have in United States?

Juan Soto has an estimated audience of 5,526,769 people in United States, concentrated in New York and California.

What is the gender split and age of Juan Soto fans?

40.0% of Juan Soto fans are female, 60.0% are male, with an average age of 35.3 years.

Which brands do Juan Soto fans like most?

Juan Soto fans show strongest brand affinity for Houston Astros (14.24×), Aaron Rodgers (10.28×), and New York Mets (13.69×) over the country average.

Where do Juan Soto fans live in United States?

Juan Soto fans in United States are most concentrated in New York (reach 1,204,401), California (reach 681,148), and New Jersey (reach 557,197). These three regions account for the largest share of the active audience.

What other brands do Juan Soto fans also like?

Beyond Juan Soto itself, the audience over-indexes on Aaron Rodgers (10.28×), New York Mets (13.69×), Capital One (4.69×), and Google Maps (4.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Juan Soto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.