Rascasse Audience Intelligence

Justin Jefferson Audience in United States

A data profile of the people who buy, follow and care about Justin Jefferson in United States — modelled from more than twelve digital signal sources. Justin Jefferson has an estimated audience of 5,757,284 people in United States.

#77among American football in United States#561among Person in United States#498in Sports

The average Justin Jefferson fan in United States is 37.5 years old, more male, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Texas, California.

Top brand affinities include NFL, Minnesota Vikings, Aaron Rodgers, with strongest over-indexing on NFL (1.63× the country average).

Demographically, the Justin Jefferson audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Justin Jefferson fan in United States is more male, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for NFL.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Justin Jefferson profile in United States.

Audience size
5.8M
in United States
Gender
36.6%♀
63.4% male
Age
37.5
average years
Country rank
#5901
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Justin Jefferson fans

36.6% are female, 63.4% are male, average age 37.5.

Fig. 02

Gender split

36.6%
Female
63.4%
Male
Demographic split for Justin Jefferson audience in United States
MetricValue
Female36.6%
Male63.4%
Average age37.5
Estimated audience size5,757,284
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Justin Jefferson audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3919%
40-4918%
50+18%
Fig. 04

Worldwide distribution

89.3%

of the worldwide Justin Jefferson audience comes from United States.

Worldwide audience distribution share by country for Justin Jefferson
CountryShare
United States89.3%
Canada3.3%
United Kingdom1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Justin Jefferson audience in United States is strongest.

Fig. 05

Top regions by affinity

Justin Jefferson fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~400K4.85×
02North Dakota~40K3.42×
03South Dakota~40K2.84×
04Iowa~70K1.59×
05Louisiana~100K1.45×
06Wisconsin~100K1.20×
07Mississippi~50K1.08×
08Nebraska~30K1.08×
09Pennsylvania~200K1.02×
10Maryland~100K1.02×
11Ohio~200K1.00×
12Kentucky~70K0.95×
13Alabama~70K0.94×
14South Carolina~80K0.93×
15Illinois~200K0.91×
16Missouri~80K0.90×
17Montana~10K0.90×
18Georgia~200K0.89×
19Michigan~100K0.89×
20Kansas~40K0.89×
21Indiana~90K0.87×
22North Carolina~100K0.86×
23Delaware~10K0.85×
24Tennessee~90K0.83×
25New Jersey~100K0.81×
26Arizona~90K0.80×
27Arkansas~40K0.80×
28Texas~400K0.79×
29Massachusetts~90K0.79×
30Wyoming~7K0.79×
31West Virginia~20K0.78×
32Connecticut~40K0.77×
33Colorado~70K0.75×
34Rhode Island~10K0.74×
35Washington, District of Columbia~10K0.74×
36Florida~300K0.71×
37Oklahoma~40K0.70×
38New Hampshire~20K0.68×
39New York~200K0.67×
40Washington~80K0.67×
41Nevada~40K0.67×
42Idaho~20K0.66×
43Maine~10K0.65×
44New Mexico~20K0.63×
45Hawaii~20K0.63×
46Utah~30K0.62×
47California~400K0.61×
48Alaska~7K0.59×
49Vermont~5K0.55×
50Oregon~40K0.54×
Fig. 06

Affinity by region

Affinity by region — Justin Jefferson, United States
0.54×1.00×4.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Justin Jefferson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Justin Jefferson audience
#·InterestCategoryAffinity×
01Russell WilsonSports4.25×
02Dak PrescottSports3.86×
03Minnesota VikingsSports3.39×
04LSU Tigers footballSports3.31×
05Aaron RodgersSports3.02×
06Minnesota TimberwolvesSports2.46×
07San Francisco 49ersSports2.36×
08Buffalo BillsSports2.00×
09Denver BroncosSports1.97×
10Green Bay PackersSports1.92×
11Anime conventionLiterature1.89×
12Mixed martial artsSports1.82×
13CBS SportsMovies & TV1.79×
14Pittsburgh SteelersSports1.77×
15NBA playoffsSports1.74×
16NFLSports1.63×
17NBA FinalsSports1.58×
18ESPNMovies & TV1.57×
19Golden State WarriorsSports1.53×
20Super BowlSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Justin Jefferson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Justin Jefferson audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.26×
Career OrientationPOWER1.16×
Convenience OrientationPREMIUM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Justin Jefferson audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.86×
Pet OwnershipJOY0.86×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Justin Jefferson have in United States?

Justin Jefferson has an estimated audience of 5,757,284 people in United States, concentrated in Minnesota and Texas.

02

What is the gender split and age of Justin Jefferson fans?

36.6% of Justin Jefferson fans are female, 63.4% are male, with an average age of 37.5 years.

03

Which brands do Justin Jefferson fans like most?

Justin Jefferson fans show strongest brand affinity for NFL (1.63×), Minnesota Vikings (3.39×), and Aaron Rodgers (3.02×) over the country average.

04

Where do Justin Jefferson fans live in United States?

Justin Jefferson fans in United States are most concentrated in Minnesota (reach ~400K), Texas (reach ~400K), and California (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Justin Jefferson fans also like?

Beyond Justin Jefferson itself, the audience over-indexes on Minnesota Vikings (3.39×), Aaron Rodgers (3.02×), Russell Wilson (4.25×), and Mixed martial arts (1.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Justin Jefferson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Justin Jefferson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →