A data profile of the people who buy, follow and care about Kami in United States — modelled from more than twelve digital signal sources. Kami has an estimated audience of 1,146,940 people in United States.
The average Kami fan in United States is 35.6 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, California, New York.
Top brand affinities include JetBlue, Alaska Airlines, Web server, with strongest over-indexing on JetBlue (6.59× the country average).
Demographically, the Kami audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Travelling, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Kami fan in United States is more female, around 35.6 years old, with strong Travelling tendencies and a notable affinity for JetBlue.
The key figures that characterise the Kami profile in United States.
82.0% are female, 18.0% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 82.0% |
| Male | 18.0% |
| Average age | 35.6 |
| Estimated audience size | 1,146,940 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 13% |
of the worldwide Kami audience comes from United States.
| Country | Share |
|---|---|
| United States | 44.0% |
| Indonesia | 26.1% |
| Japan | 7.3% |
Where the Kami audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~300K | 2.94× | |
| 02 | Louisiana | ~40K | 2.44× | |
| 03 | California | ~300K | 2.19× | |
| 04 | Maryland | ~40K | 2.07× | |
| 05 | South Carolina | ~30K | 2.00× | |
| 06 | West Virginia | ~10K | 1.86× | |
| 07 | New Jersey | ~50K | 1.85× | |
| 08 | Arkansas | ~20K | 1.73× | |
| 09 | Pennsylvania | ~70K | 1.72× | |
| 10 | Georgia | ~60K | 1.69× | |
| 11 | Mississippi | ~20K | 1.69× | |
| 12 | Indiana | ~30K | 1.60× | |
| 13 | New York | ~100K | 1.59× | |
| 14 | North Carolina | ~50K | 1.51× | |
| 15 | Delaware | ~5K | 1.47× | |
| 16 | Tennessee | ~30K | 1.11× | |
| 17 | Ohio | ~40K | 1.03× | |
| 18 | Alabama | ~20K | 1.02× | |
| 19 | Illinois | ~40K | 0.99× | |
| 20 | Michigan | ~30K | 0.96× | |
| 21 | Oklahoma | ~10K | 0.94× | |
| 22 | Alaska | ~2K | 0.86× | |
| 23 | Connecticut | ~10K | 0.84× | |
| 24 | Rhode Island | ~3K | 0.83× | |
| 25 | Kentucky | ~10K | 0.80× | |
| 26 | New Mexico | ~5K | 0.80× | |
| 27 | South Dakota | ~2K | 0.74× | |
| 28 | Massachusetts | ~20K | 0.73× | |
| 29 | Missouri | ~10K | 0.72× | |
| 30 | Kansas | ~6K | 0.70× | |
| 31 | Nebraska | ~4K | 0.68× | |
| 32 | Florida | ~50K | 0.65× | |
| 33 | Virginia | ~20K | 0.65× | |
| 34 | Minnesota | ~10K | 0.61× | |
| 35 | Oregon | ~8K | 0.59× | |
| 36 | Maine | ~2K | 0.59× | |
| 37 | Idaho | ~3K | 0.57× | |
| 38 | Arizona | ~10K | 0.56× | |
| 39 | Wisconsin | ~10K | 0.56× | |
| 40 | North Dakota | ~1K | 0.54× | |
| 41 | Nevada | ~6K | 0.50× | |
| 42 | Vermont | ~1K | 0.50× | |
| 43 | Iowa | ~5K | 0.48× | |
| 44 | New Hampshire | ~2K | 0.48× | |
| 45 | Montana | ~1K | 0.45× | |
| 46 | Washington, District of Columbia | ~1K | 0.43× | |
| 47 | Washington | ~9K | 0.41× | |
| 48 | Hawaii | ~2K | 0.41× | |
| 49 | Utah | ~3K | 0.33× | |
| 50 | Colorado | ~5K | 0.29× |
The strongest cross-interests of the Kami audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | JetBlue | Travel & Leisure | 6.59× | ||
| 02 | Alaska Airlines | Travel & Leisure | 6.59× | ||
| 03 | Web server | Technology & Electronics | 6.59× | ||
| 04 | FlightAware | Travel & Leisure | 6.59× | ||
| 05 | Christina Applegate | Movies & TV | 6.59× | ||
| 06 | Ice Hockey World Championships | Sports | 6.59× | ||
| 07 | Turkish Airlines | Travel & Leisure | 6.59× | ||
| 08 | Rosie O'Donnell | Movies & TV | 6.59× | ||
| 09 | Apple Store | Shopping | 3.60× | ||
| 10 | Seattle Mariners | Sports | 3.50× | ||
| 11 | Google Flights | Travel & Leisure | 2.97× | ||
| 12 | FedEx | Business & Career | 2.46× | ||
| 13 | YouTube Music | Internet & Social Media | 2.32× | ||
| 14 | Indeed.com | Business & Career | 2.30× | ||
| 15 | Expedia | Travel & Leisure | 2.27× | ||
| 16 | United Parcel Service | Business & Career | 2.13× | ||
| 17 | Radio | Technology & Electronics | 1.93× | ||
| 18 | Google Drive | Technology & Electronics | 1.90× | ||
| 19 | Mortgage loans | Business & Career | 1.86× | ||
| 20 | Sam's Club | Shopping | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.18× | |
| Community Orientation | OPEN | 1.74× | |
| Risk Appetite | THRILL | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.82× | |
| DIY Mentality | THRILL | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Kami has an estimated audience of 1,146,940 people in United States, concentrated in Texas and California.
82.0% of Kami fans are female, 18.0% are male, with an average age of 35.6 years.
Kami fans show strongest brand affinity for JetBlue (6.59×), Alaska Airlines (6.59×), and Web server (6.59×) over the country average.
Kami fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and New York (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Kami itself, the audience over-indexes on Alaska Airlines (6.59×), Web server (6.59×), FlightAware (6.59×), and Indeed.com (2.3×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Kami. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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