Kangaroo Island Audience in United States

Kangaroo Island logo

Kangaroo Island has an estimated audience of 402,866 people in United States. 56.3% are female, 43.7% are male, average age 51.8. Top regions: California, Texas, Florida. Top brand affinities: Veterinary medicine, Pet food, Charitable organization, Endangered species, Pet store.

The average Kangaroo Island fan in United States is 51.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Veterinary medicine, Pet food, Charitable organization, with strongest over-indexing on Veterinary medicine (2.03× the country average). Demographically, the Kangaroo Island audience skews more female with an average age of 51.8, and over-indexes on personality traits such as Community Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Kangaroo Island fans

Demographic split for Kangaroo Island audience in United States
MetricValue
Female56.3%
Male43.7%
Average age51.8
Estimated audience size402,866

Audience persona

The typical Kangaroo Island fan in United States is more female, around 51.8 years old, with strong Community Orientation tendencies and a notable affinity for Veterinary medicine.

Top regions in United States

Top regions ranked by reach for Kangaroo Island in United States
RegionReachAffinity
California62,4911.41×
Texas36,1731.04×
Florida33,8281.24×
New York28,6281.27×
Washington13,9151.72×
Illinois13,3170.99×
Georgia11,5000.93×
Pennsylvania10,9990.81×
Virginia10,8381.1×
Massachusetts10,6751.34×
North Carolina10,6440.88×
Colorado10,1011.59×
Arizona9,4591.15×
New Jersey9,1130.89×
Ohio8,7080.7×
Michigan8,1410.77×
Oregon6,6051.43×
Missouri6,2560.96×
Maryland6,2160.9×
Minnesota6,1971.07×
Tennessee6,0860.75×
Wisconsin5,7360.95×
Indiana5,3970.73×
South Carolina5,2450.87×
Hawaii4,7232.73×
Connecticut4,3491.08×
Utah4,2381.17×
Nevada3,1860.82×
Alabama3,0170.54×
Kentucky2,9330.58×
Oklahoma2,8870.65×
Washington, District of Columbia2,7772.29×
Louisiana2,4780.48×
Kansas2,3300.73×
Iowa2,1340.64×
Idaho1,8800.93×
Arkansas1,8090.55×
Alaska1,7222×
Maine1,6891.17×
Mississippi1,5540.47×
New Mexico1,5270.76×
New Hampshire1,4950.94×
Montana1,3471.21×
Nebraska1,3210.65×
Rhode Island9860.77×
West Virginia7960.42×
Vermont7961.13×
Delaware6620.6×
Wyoming5730.96×
South Dakota5700.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kangaroo Island audience
BrandAffinityCategory
Veterinary medicine2.03×Business & Career
Pet food1.63×Pets & Animals
Charitable organization1.88×Politics & Society
Endangered species4.94×Pets & Animals
Pet store1.6×Pets & Animals
PetSmart2.46×Shopping
Médecins Sans Frontières7.41×Politics & Society
Minnesota Wild2.45×Sports
Arnold Schwarzenegger2.01×Movies & TV
Dog grooming2.02×Pets & Animals
Standup paddleboarding1.66×Sports
Plastic pollution3.21×Politics & Society
Luxury Lifestyle1.61×Shopping
Phil Collins1.98×Music & Radio
Meryl Streep1.89×Movies & TV
Reba McEntire1.83×Music & Radio
Zero waste1.66×Home & Garden
CC cream1.76×Beauty & Wellness
Bruce Springsteen1.55×Music & Radio
Mold1.6×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kangaroo Island audience
TraitClusterScore
Community OrientationOPEN1.88
Pet OwnershipJOY1.63
Quality AwarenessPREMIUM1.44
TravellingTHRILL1.27
MindfulnessBALANCE1.23
Sports ActivityPOWER1.06

Worldwide distribution

Worldwide audience distribution share by country for Kangaroo Island
CountryShare
Australia34.6%
United States26.4%
United Kingdom16.8%

See Kangaroo Island audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Kangaroo Island have in United States?

Kangaroo Island has an estimated audience of 402,866 people in United States, concentrated in California and Texas.

What is the gender split and age of Kangaroo Island fans?

56.3% of Kangaroo Island fans are female, 43.7% are male, with an average age of 51.8 years.

Which brands do Kangaroo Island fans like most?

Kangaroo Island fans show strongest brand affinity for Veterinary medicine (2.03×), Pet food (1.63×), and Charitable organization (1.88×) over the country average.

Where do Kangaroo Island fans live in United States?

Kangaroo Island fans in United States are most concentrated in California (reach 62,491), Texas (reach 36,173), and Florida (reach 33,828). These three regions account for the largest share of the active audience.

What other brands do Kangaroo Island fans also like?

Beyond Kangaroo Island itself, the audience over-indexes on Pet food (1.63×), Charitable organization (1.88×), Endangered species (4.94×), and Pet store (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kangaroo Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.