Rascasse Audience Intelligence

Kangaroo Island Audience in United States

A data profile of the people who buy, follow and care about Kangaroo Island in United States — modelled from more than twelve digital signal sources. Kangaroo Island has an estimated audience of 402,866 people in United States.

#64among Island in United States#4595among POI in United States#3408in Travel & Leisure

The average Kangaroo Island fan in United States is 51.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Endangered species, Charitable organization, Veterinary medicine, with strongest over-indexing on Endangered species (9.78× the country average).

Demographically, the Kangaroo Island audience skews more female with an average age of 51.8, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kangaroo Island fan in United States is more female, around 51.8 years old, with strong Community Orientation tendencies and a notable affinity for Endangered species.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kangaroo Island profile in United States.

Audience size
403K
in United States
Gender
56.3%♀
43.7% male
Age
51.8
average years
Country rank
#41465
POI in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kangaroo Island fans

56.3% are female, 43.7% are male, average age 51.8.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Kangaroo Island audience in United States
MetricValue
Female56.3%
Male43.7%
Average age51.8
Estimated audience size402,866
Fig. 03

Age distribution

Ø 51.8
average years
Age distribution of the Kangaroo Island audience in United States
Age bracketShare%
16-194%
20-294%
30-399%
40-4925%
50+57%
Fig. 04

Worldwide distribution

26.4%

of the worldwide Kangaroo Island audience comes from United States.

Worldwide audience distribution share by country for Kangaroo Island
CountryShare
Australia34.5%
United States26.4%
United Kingdom16.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kangaroo Island audience in United States is strongest.

Fig. 05

Top regions by affinity

Kangaroo Island fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~3K1.97×
02Washington, District of Columbia~2K1.75×
03Washington~10K1.54×
04Alaska~1K1.45×
05Colorado~9K1.41×
06Oregon~6K1.32×
07California~60K1.28×
08Massachusetts~10K1.26×
09New York~30K1.20×
10Montana~1K1.19×
11North Dakota<1K1.14×
12Maine~2K1.12×
13Arizona~9K1.10×
14Vermont<1K1.10×
15Minnesota~6K1.09×
16Utah~4K1.09×
17Florida~30K1.05×
18Virginia~10K1.04×
19Connecticut~4K1.04×
20Missouri~7K1.03×
21New Hampshire~2K1.03×
22Idaho~2K1.01×
23Georgia~10K1.00×
24Texas~30K0.99×
25Illinois~10K0.97×
26Wisconsin~6K0.97×
27South Carolina~6K0.95×
28Kansas~3K0.95×
29Rhode Island~1K0.95×
30Nebraska~2K0.94×
31South Dakota<1K0.93×
32Delaware~1K0.91×
33Indiana~7K0.90×
34New Mexico~2K0.90×
35Maryland~6K0.89×
36Pennsylvania~10K0.87×
37North Carolina~10K0.87×
38New Jersey~9K0.87×
39Oklahoma~4K0.87×
40Nevada~3K0.86×
41Iowa~3K0.85×
42West Virginia~2K0.85×
43Michigan~9K0.84×
44Tennessee~7K0.81×
45Alabama~5K0.81×
46Arkansas~3K0.80×
47Mississippi~3K0.80×
48Kentucky~4K0.79×
49Ohio~10K0.77×
50Louisiana~4K0.74×
Fig. 06

Affinity by region

Affinity by region — Kangaroo Island, United States
0.74×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kangaroo Island audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kangaroo Island audience
#·InterestCategoryAffinity×
01Médecins Sans FrontièresPolitics & Society10.89×
02Endangered speciesPets & Animals9.78×
03Phil CollinsMusic & Radio3.88×
04Charitable organizationPolitics & Society3.60×
05Veterinary medicineBusiness & Career3.27×
06Meryl StreepMovies & TV3.15×
07Minnesota WildSports2.73×
08Arnold SchwarzeneggerMovies & TV2.67×
09ZooKids & Family2.35×
10Nonprofit organizationPolitics & Society2.27×
11Pet foodPets & Animals2.04×
12American AirlinesTravel & Leisure1.76×
13Trader Joe'sShopping1.67×
14Air travelTravel & Leisure1.65×
15Pet storePets & Animals1.63×
16Rail transportTravel & Leisure1.63×
17Physical therapyBusiness & Career1.62×
18GardeningHome & Garden1.58×
19MuseumArts & Culture1.56×
20MassageHealth1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kangaroo Island audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kangaroo Island audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.60×
Pet OwnershipJOY2.04×
TravellingTHRILL1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kangaroo Island audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.85×
ExtroversionTHRILL0.85×
Career OrientationPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kangaroo Island have in United States?

Kangaroo Island has an estimated audience of 402,866 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kangaroo Island fans?

56.3% of Kangaroo Island fans are female, 43.7% are male, with an average age of 51.8 years.

03

Which brands do Kangaroo Island fans like most?

Kangaroo Island fans show strongest brand affinity for Endangered species (9.78×), Charitable organization (3.6×), and Veterinary medicine (3.27×) over the country average.

04

Where do Kangaroo Island fans live in United States?

Kangaroo Island fans in United States are most concentrated in California (reach ~60K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Kangaroo Island fans also like?

Beyond Kangaroo Island itself, the audience over-indexes on Charitable organization (3.6×), Veterinary medicine (3.27×), Nonprofit organization (2.27×), and American Airlines (1.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Island audiences in United States

See Kangaroo Island audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kangaroo Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →