Kao Corporation Audience in United States
Kao Corporation has an estimated audience of 360,263 people in United States. 95.8% are female, 4.2% are male, average age 31.4. Top brand affinities: Monmouth County, New Jersey, Combat sport, Product design, Elsword, Guillermo Francella.
Top brand affinities include Monmouth County, New Jersey, Combat sport, Product design, with strongest over-indexing on Monmouth County, New Jersey (25.76× the country average). Demographically, the Kao Corporation audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Luxury Orientation, Extroversion.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of Kao Corporation fans
| Metric | Value |
|---|---|
| Female | 95.8% |
| Male | 4.2% |
| Average age | 31.4 |
| Estimated audience size | 360,263 |
Audience persona
The typical Kao Corporation fan in United States is more female, around 31.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Monmouth County, New Jersey.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Monmouth County, New Jersey | 25.76× | Travel & Leisure |
| Combat sport | 2.59× | Sports |
| Product design | 2.75× | Business & Career |
| Elsword | 21.32× | Games |
| Guillermo Francella | 48× | Movies & TV |
| Ludo (board game) | 14× | Games |
| Eli Lilly | 8.83× | Health |
| Mothercare | 3.31× | Kids & Family |
| Home equity | 1.81× | Home & Garden |
| Racing | 1.78× | Cars & Mobility |
| Bank account | 1.62× | Business & Career |
| Staycation | 2× | Home & Garden |
| Nebraska Cornhuskers football | 2.05× | Sports |
| Home staging | 2.93× | Home & Garden |
| Enid, Oklahoma | 5.46× | Travel & Leisure |
| Jesse Plemons | 1.86× | Movies & TV |
| Picnic | 3.73× | Kids & Family |
| Jaws | 2.93× | Movies & TV |
| Kendra Scott | 1.5× | Fashion & Accessoires |
| Queens College, City University of New York | 3.73× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.71 |
| Extroversion | THRILL | 1.48 |
| Price Sensitivity | PREMIUM | 1.29 |
| Quality Awareness | PREMIUM | 1.28 |
| Convenience Orientation | PREMIUM | 1.17 |
| Indulgence | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 58.0% |
| United States | 16.0% |
| Canada | 3.7% |
See Kao Corporation audiences in other countries
More Cosmetics audiences in United States
- Cosmetics (106,705,540)
- ULTA Beauty (36,026,843)
- Eyelash (25,689,515)
- Eyebrow (21,699,631)
- Makeup Tutorials (21,577,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Kao Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.