Rascasse Audience Intelligence

Kao Corporation Target Market in United States

A data profile of the people who buy, follow and care about Kao Corporation in United States — modelled from more than twelve digital signal sources. Kao Corporation has an estimated audience of 360,685 people in United States.

#75among Cosmetics in United States#4528among Brand in United States#447in Beauty & Wellness

The average Kao Corporation fan in United States is 31.4 years old, more female, and lives primarily in Indiana.

The audience is concentrated in Indiana, California, Ohio.

Top brand affinities include NASDAQ, Babymetal, Experiential gifts, with strongest over-indexing on NASDAQ (6.04× the country average).

Demographically, the Kao Corporation audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Price Sensitivity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 44 regions tracked by Rascasse.

The typical Kao Corporation fan in United States is more female, around 31.4 years old, with strong Price Sensitivity tendencies and a notable affinity for NASDAQ.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kao Corporation profile in United States.

Audience size
361K
in United States
Gender
95.8%♀
4.2% male
Age
31.4
average years
Country rank
#43930
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kao Corporation

95.8% are female, 4.2% are male, average age 31.4.

Fig. 02

Gender split

95.8%
Female
4.2%
Male
Demographic split for Kao Corporation audience in United States
MetricValue
Female95.8%
Male4.2%
Average age31.4
Estimated audience size360,685
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Kao Corporation audience in United States
Age bracketShare%
16-1939%
20-2925%
30-3917%
40-4912%
50+7%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Kao Corporation audience comes from United States.

Worldwide audience distribution share by country for Kao Corporation
CountryShare
Japan57.9%
United States16.0%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kao Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

Kao Corporation customers by region in United States
#RegionReachAffinity×
01Indiana~60K9.64×
02Ohio~30K2.65×
03South Carolina~9K1.67×
04Kentucky~5K1.17×
05California~40K1.12×
06North Carolina~10K0.98×
07Montana<1K0.98×
08Alaska<1K0.98×
09Wyoming<1K0.97×
10Massachusetts~7K0.96×
11North Dakota<1K0.96×
12Vermont<1K0.96×
13South Dakota<1K0.95×
14New Hampshire~1K0.93×
15Rhode Island~1K0.93×
16Delaware<1K0.93×
17Maryland~6K0.92×
18Oregon~4K0.92×
19West Virginia~2K0.92×
20Maine~1K0.92×
21Florida~20K0.91×
22Nevada~3K0.91×
23Idaho~2K0.91×
24Michigan~9K0.90×
25Oklahoma~4K0.90×
26Nebraska~2K0.90×
27New Mexico~2K0.90×
28Arkansas~3K0.89×
29Kansas~3K0.89×
30Virginia~8K0.88×
31Mississippi~3K0.88×
32Connecticut~3K0.87×
33Iowa~3K0.86×
34Louisiana~4K0.85×
35New York~20K0.82×
36Illinois~10K0.81×
37New Jersey~7K0.80×
38Minnesota~4K0.80×
39Missouri~5K0.79×
40Tennessee~6K0.78×
41Wisconsin~4K0.78×
42Texas~20K0.77×
43Georgia~9K0.77×
44Pennsylvania~9K0.75×
Fig. 06

Affinity by region

Affinity by region — Kao Corporation, United States
0.75×1.00×9.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kao Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kao Corporation audience
#·InterestCategoryAffinity×
01BabymetalMusic & Radio35.18×
02Experiential giftsShopping20.00×
03European Space AgencyCars & Mobility20.00×
04Die AntwoordMusic & Radio18.82×
05Women's ShoesFashion & Accessoires14.00×
06Three Days GraceMusic & Radio12.52×
07MouthwashHealth11.50×
08Nursery rhymeKids & Family10.93×
09NASDAQBusiness & Career6.04×
10Bath and BodyworksShopping3.42×
11Baby foodKids & Family3.23×
12Wendy'sFood & Beverages2.97×
13Personal careHealth2.66×
14Pizza HutFood & Beverages2.56×
15YouTube MusicInternet & Social Media2.51×
16KFCFood & Beverages2.39×
17Discount storesShopping2.24×
18Domino's PizzaFood & Beverages2.23×
19HairstyleBeauty & Wellness2.07×
20SephoraShopping1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kao Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kao Corporation audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.67×
ExtroversionTHRILL1.50×
Convenience OrientationPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kao Corporation audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.44×
Risk AppetiteTHRILL0.70×
Early Adopter MentalityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kao Corporation's target market in United States?

Kao Corporation's target market in United States covers an estimated 360,685 people, concentrated in Indiana and California.

02

What is the gender split and age of Kao Corporation customers?

95.8% of the Kao Corporation audience are female, 4.2% are male, with an average age of 31.4 years.

03

Which brands do Kao Corporation fans like most?

Kao Corporation fans show strongest brand affinity for NASDAQ (6.04×), Babymetal (35.18×), and Experiential gifts (20×) over the country average.

04

Where do Kao Corporation fans live in United States?

Kao Corporation fans in United States are most concentrated in Indiana (reach ~60K), California (reach ~40K), and Ohio (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Kao Corporation fans also like?

Beyond Kao Corporation itself, the audience over-indexes on Babymetal (35.18×), Experiential gifts (20×), Mouthwash (11.5×), and Wendy's (2.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Kao Corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kao Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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