Rascasse Audience Intelligence

Keds (shoes) Target Market in United States

A data profile of the people who buy, follow and care about Keds (shoes) in United States — modelled from more than twelve digital signal sources. Keds (shoes) has an estimated audience of 1,054,955 people in United States.

#30among Footwear in United States#2319among Brand in United States#941in Fashion & Accessoires

The average Keds (shoes) fan in United States is 38.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Wasabi (film), Stride Rite Corporation, Ugg boots, with strongest over-indexing on Wasabi (film) (56.43× the country average).

Demographically, the Keds (shoes) audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Keds (shoes) fan in United States is more female, around 38.7 years old, with strong Design Affinity tendencies and a notable affinity for Wasabi (film).

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Keds (shoes) profile in United States.

Audience size
1.1M
in United States
Gender
64.6%♀
35.4% male
Age
38.7
average years
Country rank
#22848
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Keds (shoes)

64.6% are female, 35.4% are male, average age 38.7.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Keds (shoes) audience in United States
MetricValue
Female64.6%
Male35.4%
Average age38.7
Estimated audience size1,054,955
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Keds (shoes) audience in United States
Age bracketShare%
16-1916%
20-2923%
30-3926%
40-4919%
50+17%
Fig. 04

Worldwide distribution

36.7%

of the worldwide Keds (shoes) audience comes from United States.

Worldwide audience distribution share by country for Keds (shoes)
CountryShare
United States36.7%
Japan6.2%
Philippines4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Keds (shoes) audience in United States is strongest.

Fig. 05

Top regions by affinity

Keds (shoes) customers by region in United States
#RegionReachAffinity×
01Louisiana~30K2.00×
02Alabama~30K1.95×
03Mississippi~20K1.83×
04Texas~200K1.73×
05South Carolina~20K1.35×
06Georgia~40K1.29×
07Arkansas~10K1.27×
08Tennessee~30K1.18×
09North Carolina~40K1.16×
10Kentucky~20K1.16×
11Oklahoma~10K1.11×
12New York~60K1.08×
13Florida~80K1.05×
14Connecticut~10K1.05×
15Maine~4K1.05×
16Massachusetts~20K1.04×
17Pennsylvania~40K1.02×
18New Hampshire~4K1.02×
19Virginia~30K1.01×
20Washington, District of Columbia~3K1.01×
21Missouri~20K0.99×
22New Jersey~30K0.98×
23Oregon~10K0.98×
24Rhode Island~3K0.98×
25Kansas~8K0.96×
26West Virginia~5K0.96×
27Ohio~30K0.95×
28Delaware~3K0.95×
29Vermont~2K0.95×
30Maryland~20K0.93×
31California~100K0.92×
32Illinois~30K0.92×
33Washington~20K0.89×
34Indiana~20K0.88×
35Nebraska~4K0.83×
36New Mexico~4K0.82×
37Arizona~20K0.81×
38Wisconsin~10K0.80×
39Nevada~8K0.80×
40Utah~8K0.80×
41Montana~2K0.80×
42Michigan~20K0.79×
43Idaho~4K0.79×
44Alaska~2K0.79×
45Colorado~10K0.78×
46Iowa~7K0.78×
47Minnesota~10K0.76×
48North Dakota~2K0.76×
49South Dakota~2K0.72×
50Hawaii~3K0.66×
Fig. 06

Affinity by region

Affinity by region — Keds (shoes), United States
0.66×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Keds (shoes) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Keds (shoes) audience
#·InterestCategoryAffinity×
01Vietnam National University, HanoiBusiness & Career74.85×
02Wasabi (film)Movies & TV56.43×
03OzoraMusic & Radio54.80×
04Rieker ShoesFashion & Accessoires52.73×
05Stride Rite CorporationKids & Family32.11×
06clarksFashion & Accessoires12.86×
07Blue HeelersFashion & Accessoires11.74×
08Ugg bootsFashion & Accessoires10.01×
09OrangeTechnology & Electronics9.40×
10SauconySports8.86×
11Slip-on shoeFashion & Accessoires8.60×
12Shoe CarnivalFashion & Accessoires7.81×
13Famous FootwearFood & Beverages5.20×
14BirkenstockFashion & Accessoires4.03×
15QueensTravel & Leisure3.69×
16Heart (novel)Literature2.02×
17Old NavyFashion & Accessoires1.92×
18FootwearFashion & Accessoires1.78×
19FoodFood & Beverages1.65×
20ShoesFashion & Accessoires1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Keds (shoes) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Keds (shoes) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.54×
Luxury OrientationPREMIUM1.45×
SustainabilityBALANCE1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Keds (shoes) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.86×
PatriotismCONSERVATISM0.87×
Career OrientationPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Keds (shoes)'s target market in United States?

Keds (shoes)'s target market in United States covers an estimated 1,054,955 people, concentrated in Texas and California.

02

What is the gender split and age of Keds (shoes) customers?

64.6% of the Keds (shoes) audience are female, 35.4% are male, with an average age of 38.7 years.

03

Which brands do Keds (shoes) fans like most?

Keds (shoes) fans show strongest brand affinity for Wasabi (film) (56.43×), Stride Rite Corporation (32.11×), and Ugg boots (10.01×) over the country average.

04

Where do Keds (shoes) fans live in United States?

Keds (shoes) fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Keds (shoes) fans also like?

Beyond Keds (shoes) itself, the audience over-indexes on Stride Rite Corporation (32.11×), Ugg boots (10.01×), Food (1.65×), and Shoe Carnival (7.81×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Keds (shoes) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Keds (shoes). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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