Keds (shoes) Audience in United States

Keds (shoes) logo

Keds (shoes) has an estimated audience of 1,070,831 people in United States. 64.6% are female, 35.4% are male, average age 38.7. Top regions: Texas, California, Florida. Top brand affinities: Shoes (American band), Wasabi (film), Stride Rite Corporation, Modà, Sperry Top-Sider.

The average Keds (shoes) fan in United States is 38.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Shoes (American band), Wasabi (film), Stride Rite Corporation, with strongest over-indexing on Shoes (American band) (33.58× the country average). Demographically, the Keds (shoes) audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Demographics of Keds (shoes) fans

Demographic split for Keds (shoes) audience in United States
MetricValue
Female64.6%
Male35.4%
Average age38.7
Estimated audience size1,070,831

Audience persona

The typical Keds (shoes) fan in United States is more female, around 38.7 years old, with strong Sustainability tendencies and a notable affinity for Shoes (American band).

Top regions in United States

Top regions ranked by reach for Keds (shoes) in United States
RegionReachAffinity
Texas157,3791.71×
California114,9700.98×
Florida80,2701.11×
New York70,4331.18×
Georgia44,1941.34×
North Carolina39,9231.24×
Pennsylvania37,4911.04×
Illinois34,5600.97×
Ohio32,1620.97×
Alabama30,3702.03×
Louisiana28,3222.05×
New Jersey28,1201.03×
Virginia27,0941.04×
Tennessee25,9031.21×
South Carolina23,2811.45×
Michigan23,1010.82×
Massachusetts22,4341.06×
Washington19,4870.91×
Arizona18,2460.83×
Maryland18,0210.98×
Indiana17,2030.88×
Missouri16,6040.96×
Mississippi15,7351.78×
Kentucky15,0631.12×
Colorado13,5330.8×
Wisconsin12,6980.79×
Oklahoma12,5351.05×
Oregon11,8500.97×
Connecticut11,5511.08×
Minnesota11,5370.75×
Arkansas11,1281.26×
Nevada8,2480.8×
Kansas7,8960.94×
Utah7,4710.78×
Iowa6,3970.73×
West Virginia4,3620.87×
Nebraska4,2610.79×
New Mexico4,2010.78×
New Hampshire4,1820.99×
Maine4,0101.05×
Idaho3,9400.73×
Washington, District of Columbia3,3541.04×
Rhode Island3,2560.96×
Hawaii2,6160.57×
Delaware2,5540.86×
Montana2,1520.72×
Vermont1,5760.84×
South Dakota1,3350.54×
Alaska1,3140.57×
North Dakota1,2200.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Keds (shoes) audience
BrandAffinityCategory
Shoes (American band)33.58×Music & Radio
Wasabi (film)56.43×Movies & TV
Stride Rite Corporation32.11×Kids & Family
Modà41.57×Music & Radio
Sperry Top-Sider19.24×Fashion & Accessoires
Ugg boots10.01×Fashion & Accessoires
Food1.65×Food & Beverages
Shoe Carnival7.81×Fashion & Accessoires
Slip-on shoe8.6×Fashion & Accessoires
Queens3.69×Travel & Leisure
clarks12.86×Fashion & Accessoires
Vietnam National University, Hanoi74.85×Business & Career
Ozora54.8×Music & Radio
Famous Footwear5.2×Food & Beverages
Rieker Shoes52.73×Fashion & Accessoires
Shoes1.65×Fashion & Accessoires
Orange9.4×Technology & Electronics
Footwear1.78×Fashion & Accessoires
Saucony8.86×Sports
Old Navy1.92×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Keds (shoes) audience
TraitClusterScore
SustainabilityBALANCE2.41
Design AffinityPREMIUM2.16
CreativityOPEN1.62
IndulgenceJOY1.52
Price SensitivityPREMIUM1.5
DIY MentalityTHRILL1.44

Worldwide distribution

Worldwide audience distribution share by country for Keds (shoes)
CountryShare
United States37.8%
Japan6.3%
Philippines5.0%

See Keds (shoes) audiences in other countries

More Footwear audiences in United States

Frequently asked questions

How many fans does Keds (shoes) have in United States?

Keds (shoes) has an estimated audience of 1,070,831 people in United States, concentrated in Texas and California.

What is the gender split and age of Keds (shoes) fans?

64.6% of Keds (shoes) fans are female, 35.4% are male, with an average age of 38.7 years.

Which brands do Keds (shoes) fans like most?

Keds (shoes) fans show strongest brand affinity for Shoes (American band) (33.58×), Wasabi (film) (56.43×), and Stride Rite Corporation (32.11×) over the country average.

Where do Keds (shoes) fans live in United States?

Keds (shoes) fans in United States are most concentrated in Texas (reach 157,379), California (reach 114,970), and Florida (reach 80,270). These three regions account for the largest share of the active audience.

What other brands do Keds (shoes) fans also like?

Beyond Keds (shoes) itself, the audience over-indexes on Wasabi (film) (56.43×), Stride Rite Corporation (32.11×), Modà (41.57×), and Sperry Top-Sider (19.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Keds (shoes). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.