Rascasse Audience Intelligence

Stride Rite Corporation Target Market in United States

A data profile of the people who buy, follow and care about Stride Rite Corporation in United States — modelled from more than twelve digital signal sources. Stride Rite Corporation has an estimated audience of 1,025,278 people in United States.

#2373among Brand in United States#437in Kids & Family

The average Stride Rite Corporation fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Keds (shoes), Baby food, Child development, with strongest over-indexing on Keds (shoes) (32.11× the country average).

Demographically, the Stride Rite Corporation audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stride Rite Corporation fan in United States is more female, around 41.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Keds (shoes).

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stride Rite Corporation profile in United States.

Audience size
1M
in United States
Gender
74.0%♀
26.0% male
Age
41.0
average years
Country rank
#23278
Brand in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stride Rite Corporation

74.0% are female, 26.0% are male, average age 41.0.

Fig. 02

Gender split

74.0%
Female
26.0%
Male
Demographic split for Stride Rite Corporation audience in United States
MetricValue
Female74.0%
Male26.0%
Average age41.0
Estimated audience size1,025,278
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Stride Rite Corporation audience in United States
Age bracketShare%
16-198%
20-2924%
30-3929%
40-4921%
50+19%
Fig. 04

Worldwide distribution

77.5%

of the worldwide Stride Rite Corporation audience comes from United States.

Worldwide audience distribution share by country for Stride Rite Corporation
CountryShare
United States77.5%
United Kingdom7.2%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stride Rite Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

Stride Rite Corporation customers by region in United States
#RegionReachAffinity×
01New Jersey~40K1.52×
02Pennsylvania~50K1.49×
03New York~80K1.46×
04Virginia~30K1.30×
05Massachusetts~30K1.29×
06West Virginia~6K1.29×
07Texas~100K1.28×
08North Carolina~40K1.28×
09Tennessee~30K1.28×
10Alabama~20K1.27×
11Maryland~20K1.26×
12South Carolina~20K1.24×
13Ohio~40K1.19×
14Connecticut~10K1.17×
15Indiana~20K1.15×
16Mississippi~10K1.15×
17California~100K1.13×
18Georgia~40K1.13×
19Kentucky~10K1.13×
20Illinois~40K1.10×
21New Hampshire~4K1.10×
22Louisiana~10K1.09×
23Arkansas~9K1.08×
24Rhode Island~4K1.07×
25Minnesota~20K1.05×
26Michigan~30K1.00×
27Delaware~3K1.00×
28North Dakota~2K0.99×
29Maine~4K0.98×
30South Dakota~2K0.98×
31Wisconsin~10K0.96×
32Oklahoma~10K0.93×
33Washington, District of Columbia~3K0.92×
34Kansas~7K0.91×
35Vermont~2K0.90×
36Missouri~10K0.89×
37Nebraska~5K0.89×
38Florida~60K0.88×
39Iowa~7K0.88×
40Washington~20K0.82×
41Colorado~10K0.80×
42Alaska~2K0.77×
43Montana~2K0.76×
44Idaho~4K0.73×
45New Mexico~4K0.72×
46Oregon~8K0.70×
47Arizona~10K0.68×
48Nevada~7K0.66×
49Hawaii~3K0.62×
50Utah~5K0.57×
Fig. 06

Affinity by region

Affinity by region — Stride Rite Corporation, United States
0.57×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stride Rite Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stride Rite Corporation audience
#·InterestCategoryAffinity×
01Keds (shoes)Fashion & Accessoires32.11×
02Disney StoreShopping5.93×
03Baby foodKids & Family5.64×
04Child safety seatKids & Family5.10×
05Child developmentBusiness & Career4.83×
06Non-alcoholic beverageFood & Beverages4.13×
07Children's clothingFashion & Accessoires3.58×
08Diaper bagKids & Family3.41×
09KindergartenKids & Family3.30×
10LegoKids & Family3.14×
11Catherine O'HaraMovies & TV2.99×
12Discount storesShopping2.90×
13Nordstrom rackFashion & Accessoires2.88×
14IKEAHome & Garden2.59×
15Planet FitnessSports2.10×
16Shopping mallsShopping1.94×
17Organic foodFood & Beverages1.88×
18Pizza HutFood & Beverages1.82×
19Trader Joe'sShopping1.75×
20Target CorporationShopping1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stride Rite Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stride Rite Corporation audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.79×
Community OrientationOPEN1.71×
Family OrientationCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stride Rite Corporation audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.78×
Risk AppetiteTHRILL0.82×
Early Adopter MentalityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Stride Rite Corporation's target market in United States?

Stride Rite Corporation's target market in United States covers an estimated 1,025,278 people, concentrated in California and Texas.

02

What is the gender split and age of Stride Rite Corporation customers?

74.0% of the Stride Rite Corporation audience are female, 26.0% are male, with an average age of 41.0 years.

03

Which brands do Stride Rite Corporation fans like most?

Stride Rite Corporation fans show strongest brand affinity for Keds (shoes) (32.11×), Baby food (5.64×), and Child development (4.83×) over the country average.

04

Where do Stride Rite Corporation fans live in United States?

Stride Rite Corporation fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Stride Rite Corporation fans also like?

Beyond Stride Rite Corporation itself, the audience over-indexes on Baby food (5.64×), Child development (4.83×), Nordstrom rack (2.88×), and IKEA (2.59×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Stride Rite Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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