Stride Rite Corporation Audience in United States

Stride Rite Corporation logo

Stride Rite Corporation has an estimated audience of 1,031,422 people in United States. 74.0% are female, 26.0% are male, average age 41.0. Top brand affinities: Goop, Governor of Michigan, Cherish (group), Grinch, Wok.

Top brand affinities include Goop, Governor of Michigan, Cherish (group), with strongest over-indexing on Goop (13.57× the country average). Demographically, the Stride Rite Corporation audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.

Category: Kids & Family · Type: Brand

Demographics of Stride Rite Corporation fans

Demographic split for Stride Rite Corporation audience in United States
MetricValue
Female74.0%
Male26.0%
Average age41.0
Estimated audience size1,031,422

Audience persona

The typical Stride Rite Corporation fan in United States is more female, around 41.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Goop.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stride Rite Corporation audience
BrandAffinityCategory
Goop13.57×Internet & Social Media
Governor of Michigan15.07×Politics & Society
Cherish (group)18.52×Music & Radio
Grinch6.68×Movies & TV
Wok10.77×Food & Beverages
Vocal harmony7.26×Music & Radio
headspace14.22×Health
Saving3.93×Business & Career
Grace Slick11.58×Music & Radio
Google Home8.55×Technology & Electronics
Hardik Pandya19.05×Sports
Hibachi8.84×Food & Beverages
Guitarist (magazine)12.38×Music & Radio
No Escape (1994 film)11.37×Movies & TV
Fairy godmother7.51×Literature
Hipster8.97×Politics & Society
El Paso County, Colorado11.7×Travel & Leisure
Giotto32.61×Food & Beverages
TV Fanatic9.15×Movies & TV
Kikar HaShabbat13.61×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stride Rite Corporation audience
TraitClusterScore
Luxury OrientationPREMIUM2.21
Risk AppetiteTHRILL1.66
Family OrientationCONSERVATISM1.65
Price SensitivityPREMIUM1.63
DIY MentalityTHRILL1.42
CreativityOPEN1.41

Worldwide distribution

Worldwide audience distribution share by country for Stride Rite Corporation
CountryShare
United States77.7%
United Kingdom7.2%
Canada4.5%

See Stride Rite Corporation audiences in other countries

More Kids & Family audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Stride Rite Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.