Rascasse Audience Intelligence

Kickstarter Target Market in United States

A data profile of the people who buy, follow and care about Kickstarter in United States — modelled from more than twelve digital signal sources. Kickstarter has an estimated audience of 22,461 people in United States.

#10among Personal finance in United States#12256among Brand in United States#7639in Business & Career

The average Kickstarter fan in United States is 35.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Food and drink, Movies, Online shopping, with strongest over-indexing on Food and drink (1.56× the country average).

Demographically, the Kickstarter audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kickstarter fan in United States is more male, around 35.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Food and drink.

Category: Business & Career · Type: Brand · Subtype: Personal finance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kickstarter profile in United States.

Audience size
22K
in United States
Gender
40.4%♀
59.6% male
Age
35.7
average years
Country rank
#121934
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kickstarter

40.4% are female, 59.6% are male, average age 35.7.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Kickstarter audience in United States
MetricValue
Female40.4%
Male59.6%
Average age35.7
Estimated audience size22,461
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Kickstarter audience in United States
Age bracketShare%
16-1927%
20-2923%
30-3920%
40-4917%
50+13%
Fig. 04

Worldwide distribution

0.3%

of the worldwide Kickstarter audience comes from United States.

Worldwide audience distribution share by country for Kickstarter
CountryShare
China21.0%
Japan17.0%
Taiwan3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kickstarter audience in United States is strongest.

Fig. 05

Top regions by affinity

Kickstarter customers by region in United States
#RegionReachAffinity×
01Utah~200K1.79×
02Washington~300K1.55×
03Alaska~30K1.55×
04Oregon~200K1.52×
05Idaho~70K1.38×
06Minnesota~200K1.23×
07Indiana~200K1.16×
08Colorado~200K1.16×
09Wisconsin~200K1.16×
10Montana~30K1.14×
11Arizona~200K1.09×
12New Hampshire~40K1.09×
13California~1M1.08×
14Kansas~90K1.08×
15Vermont~20K1.06×
16Missouri~200K1.04×
17Iowa~90K1.02×
18Maine~40K1.02×
19North Dakota~20K1.02×
20Ohio~300K1.01×
21Michigan~300K0.99×
22Virginia~200K0.98×
23Nebraska~50K0.97×
24Massachusetts~200K0.95×
25Hawaii~40K0.95×
26New York~500K0.94×
27West Virginia~40K0.94×
28Illinois~300K0.93×
29Maryland~200K0.93×
30South Dakota~20K0.93×
31Oklahoma~100K0.92×
32Rhode Island~30K0.92×
33Pennsylvania~300K0.91×
34Nevada~90K0.91×
35Washington, District of Columbia~30K0.91×
36Connecticut~90K0.89×
37New Mexico~50K0.89×
38Tennessee~200K0.88×
39New Jersey~200K0.87×
40Kentucky~100K0.86×
41Florida~600K0.85×
42Alabama~100K0.83×
43Georgia~300K0.82×
44North Carolina~200K0.82×
45Texas~700K0.81×
46Delaware~20K0.80×
47Arkansas~60K0.77×
48South Carolina~100K0.69×
49Louisiana~90K0.68×
50Mississippi~50K0.61×
Fig. 06

Affinity by region

Affinity by region — Kickstarter, United States
0.61×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kickstarter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kickstarter audience
#·InterestCategoryAffinity×
01CrowdfundingBusiness & Career3.83×
02Avatar (Swedish band)Music & Radio2.67×
03Animal Liberation OrchestraMusic & Radio2.28×
04Anime and manga fandomLiterature2.27×
05ElectronicsTechnology & Electronics2.07×
06REIFashion & Accessoires2.06×
07Google DriveTechnology & Electronics2.05×
08ArtistMusic & Radio1.93×
09VideoMovies & TV1.79×
10PeacemakerMovies & TV1.71×
11Harry PotterMovies & TV1.71×
12SupermanMovies & TV1.70×
13ComputersTechnology & Electronics1.67×
14Mobile phonesTechnology & Electronics1.65×
15Mobile appTechnology & Electronics1.60×
16Food and drinkFood & Beverages1.56×
17Online shoppingShopping1.54×
18GmailInternet & Social Media1.54×
19MoviesMovies & TV1.51×
20BooksLiterature1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kickstarter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kickstarter audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.69×
SustainabilityBALANCE1.45×
Design AffinityPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kickstarter audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.92×
Community OrientationOPEN0.96×
Price SensitivityPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kickstarter's target market in United States?

Kickstarter's target market in United States covers an estimated 22,461 people, concentrated in California and Texas.

02

What is the gender split and age of Kickstarter customers?

40.4% of the Kickstarter audience are female, 59.6% are male, with an average age of 35.7 years.

03

Which brands do Kickstarter fans like most?

Kickstarter fans show strongest brand affinity for Food and drink (1.56×), Movies (1.51×), and Online shopping (1.54×) over the country average.

04

Where do Kickstarter fans live in United States?

Kickstarter fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Kickstarter fans also like?

Beyond Kickstarter itself, the audience over-indexes on Movies (1.51×), Online shopping (1.54×), Computers (1.67×), and Superman (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal finance audiences in United States

See Kickstarter audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kickstarter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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