Kickstarter Audience in United States

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Kickstarter has an estimated audience of 10,133,100 people in United States. 40.4% are female, 59.6% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Food and drink, Superman, Movies, Online shopping, Computers.

The average Kickstarter fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Food and drink, Superman, Movies, with strongest over-indexing on Food and drink (1.56× the country average). Demographically, the Kickstarter audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Personal finance

Demographics of Kickstarter fans

Demographic split for Kickstarter audience in United States
MetricValue
Female40.4%
Male59.6%
Average age35.7
Estimated audience size10,133,100

Audience persona

The typical Kickstarter fan in United States is more male, around 35.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Food and drink.

Top regions in United States

Top regions ranked by reach for Kickstarter in United States
RegionReachAffinity
California1,265,1921.14×
Texas740,6390.85×
Florida593,0100.86×
New York563,6531×
Illinois330,2540.98×
Washington330,2381.62×
Ohio323,0191.03×
Pennsylvania318,6990.93×
Michigan268,5521.01×
Georgia263,0640.84×
North Carolina260,5040.85×
Virginia250,2141.01×
New Jersey234,3460.91×
Arizona229,9561.11×
Indiana209,7391.13×
Massachusetts196,7770.99×
Colorado190,7521.19×
Oregon181,0301.56×
Tennessee179,8950.89×
Wisconsin177,9271.17×
Missouri173,4411.06×
Utah165,3121.82×
Maryland162,9930.94×
Minnesota161,8761.11×
Alabama116,5420.82×
Kentucky109,6090.86×
South Carolina105,0320.69×
Oklahoma104,7380.93×
Nevada89,7110.92×
Connecticut87,6870.86×
Louisiana86,8130.66×
Kansas85,8481.08×
Iowa82,9420.99×
Idaho69,1181.36×
Arkansas63,1970.76×
Nebraska46,7200.92×
Mississippi45,9970.55×
New Mexico43,8350.86×
New Hampshire42,3801.06×
West Virginia42,2220.89×
Hawaii40,4380.93×
Maine36,7121.01×
Alaska32,3391.49×
Montana31,5781.12×
Rhode Island28,5320.88×
Washington, District of Columbia26,9120.88×
Delaware21,4100.77×
North Dakota19,6900.95×
South Dakota18,6210.8×
Vermont18,0441.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kickstarter audience
BrandAffinityCategory
Food and drink1.56×Food & Beverages
Superman1.7×Movies & TV
Movies1.51×Movies & TV
Online shopping1.54×Shopping
Computers1.67×Technology & Electronics
Mobile phones1.65×Technology & Electronics
Video1.79×Movies & TV
Mobile app1.6×Technology & Electronics
Google Drive2.05×Technology & Electronics
Electronics2.07×Technology & Electronics
Harry Potter1.71×Movies & TV
Books1.5×Literature
Crowdfunding3.83×Business & Career
Peacemaker1.71×Movies & TV
Animal Liberation Orchestra2.28×Music & Radio
REI2.06×Fashion & Accessoires
Batman1.87×Movies & TV
Artist1.93×Music & Radio
Casey1.95×Music & Radio
Anime and manga fandom2.27×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kickstarter audience
TraitClusterScore
Early Adopter MentalityPOWER1.9
SustainabilityBALANCE1.6
Luxury OrientationPREMIUM1.57
Design AffinityPREMIUM1.44
Sports ActivityPOWER1.39
DIY MentalityTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Kickstarter
CountryShare
United States37.7%
United Kingdom6.8%
China5.9%

See Kickstarter audiences in other countries

More Personal finance audiences in United States

Frequently asked questions

How many fans does Kickstarter have in United States?

Kickstarter has an estimated audience of 10,133,100 people in United States, concentrated in California and Texas.

What is the gender split and age of Kickstarter fans?

40.4% of Kickstarter fans are female, 59.6% are male, with an average age of 35.7 years.

Which brands do Kickstarter fans like most?

Kickstarter fans show strongest brand affinity for Food and drink (1.56×), Superman (1.7×), and Movies (1.51×) over the country average.

Where do Kickstarter fans live in United States?

Kickstarter fans in United States are most concentrated in California (reach 1,265,192), Texas (reach 740,639), and Florida (reach 593,010). These three regions account for the largest share of the active audience.

What other brands do Kickstarter fans also like?

Beyond Kickstarter itself, the audience over-indexes on Superman (1.7×), Movies (1.51×), Online shopping (1.54×), and Computers (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kickstarter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.