A data profile of the people who buy, follow and care about Kids' meal in United States — modelled from more than twelve digital signal sources. Kids' meal has an estimated audience of 967,624 people in United States.
Kids' meal has an estimated audience of 967,624 people in United States. 70.5% are female, 29.5% are male, average age 34.8. Top brand affinities: Chuck E. Cheese's, CiCi's Pizza, Dave & Buster's, Circle K, Pizza Hut.
Top brand affinities include Chuck E. Cheese's, CiCi's Pizza, Dave & Buster's, with strongest over-indexing on Chuck E. Cheese's (21.58× the country average).
Demographically, the Kids' meal audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
The typical Kids' meal fan in United States is more female, around 34.8 years old, with strong Family Orientation tendencies and a notable affinity for Chuck E. Cheese's.
The key figures that characterise the Kids' meal profile in United States.
70.5% are female, 29.5% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 34.8 |
| Estimated audience size | 967,624 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide Kids' meal audience comes from United States.
| Country | Share |
|---|---|
| United States | 44.9% |
| United Kingdom | 7.6% |
| Australia | 5.8% |
The strongest cross-interests of the Kids' meal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CiCi's Pizza | Food & Beverages | 29.84× | ||
| 02 | Chuck E. Cheese's | Food & Beverages | 21.58× | ||
| 03 | Dave & Buster's | Food & Beverages | 9.57× | ||
| 04 | Sky Zone | Kids & Family | 5.35× | ||
| 05 | Circle K | Shopping | 5.14× | ||
| 06 | Baby food | Kids & Family | 4.59× | ||
| 07 | Panda Express | Food & Beverages | 3.18× | ||
| 08 | Child development | Business & Career | 3.08× | ||
| 09 | Pizza Hut | Food & Beverages | 3.07× | ||
| 10 | Denver Nuggets | Sports | 2.81× | ||
| 11 | Five Below | Shopping | 2.62× | ||
| 12 | Subway | Food & Beverages | 2.53× | ||
| 13 | Domino's Pizza | Food & Beverages | 2.44× | ||
| 14 | Trader Joe's | Shopping | 2.13× | ||
| 15 | McDonald's | Food & Beverages | 1.93× | ||
| 16 | Wingstop | Food & Beverages | 1.83× | ||
| 17 | Snack food | Food & Beverages | 1.81× | ||
| 18 | Breakfast | Food & Beverages | 1.76× | ||
| 19 | Starbucks | Food & Beverages | 1.61× | ||
| 20 | Walgreens | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.53× | |
| Price Sensitivity | PREMIUM | 1.51× | |
| Indulgence | JOY | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.77× | |
| Sustainability | BALANCE | 0.81× | |
| Luxury Orientation | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Kids' meal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.