Kīlauea Audience in United States

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Kīlauea has an estimated audience of 417,763 people in United States. 59.8% are female, 40.2% are male, average age 45.0. Top regions: Hawaii, California, Texas. Top brand affinities: Home construction, Racing, Lebanese cuisine, Commercial mortgage, Chili con carne.

The average Kīlauea fan in United States is 45.0 years old, more female, and lives primarily in Hawaii. The audience is concentrated in Hawaii, California, Texas. Top brand affinities include Home construction, Racing, Lebanese cuisine, with strongest over-indexing on Home construction (1.92× the country average). Demographically, the Kīlauea audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Extroversion, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Volcano

Demographics of Kīlauea fans

Demographic split for Kīlauea audience in United States
MetricValue
Female59.8%
Male40.2%
Average age45.0
Estimated audience size417,763

Audience persona

The typical Kīlauea fan in United States is more female, around 45.0 years old, with strong Extroversion tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Kīlauea in United States
RegionReachAffinity
Hawaii50,05627.87×
California37,3160.81×
Texas12,4000.35×
Washington9,9501.19×
Florida8,9900.32×
New York6,1740.26×
Illinois5,6350.4×
Oregon5,6031.17×
Colorado4,9430.75×
Pennsylvania4,7260.34×
Ohio4,4270.34×
Michigan4,1050.38×
North Carolina4,0950.33×
Georgia3,8690.3×
Virginia3,8010.37×
Arizona3,7120.44×
Minnesota3,1170.52×
Missouri3,0810.46×
Wisconsin3,0650.49×
Utah3,0620.82×
New Jersey3,0190.28×
Indiana2,9660.39×
Tennessee2,8230.34×
Massachusetts2,8190.34×
Nevada2,7650.68×
Maryland2,1920.31×
Idaho1,9690.94×
Oklahoma1,9260.42×
South Carolina1,7620.28×
Kansas1,6360.5×
Kentucky1,5550.3×
Iowa1,4310.42×
New Mexico1,3820.66×
Louisiana1,3120.24×
Connecticut1,2790.31×
Arkansas1,1400.33×
Alabama1,0470.18×
Montana9790.84×
Nebraska9230.44×
Mississippi8850.26×
Alaska7380.83×
New Hampshire6760.41×
West Virginia6460.33×
Maine5960.4×
South Dakota4060.42×
Washington, District of Columbia4000.32×
Wyoming3850.62×
Rhode Island3390.25×
North Dakota3350.39×
Delaware3280.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kīlauea audience
BrandAffinityCategory
Home construction1.92×Home & Garden
Racing1.97×Cars & Mobility
Lebanese cuisine2.02×Food & Beverages
Commercial mortgage1.54×Business & Career
Chili con carne1.88×Food & Beverages
Portia de Rossi1.58×Movies & TV
Salman Khan1.64×Movies & TV
Overtone1.86×Beauty & Wellness
Bulacan2.61×Travel & Leisure
Iguala1.99×Travel & Leisure
Alan Greenspan1.69×Business & Career
Toros de Tijuana2.96×Sports
iPEC Coaching1.99×Business & Career
Chengdu1.82×Travel & Leisure
Sin Embargo MX1.62×News
Michael Jr. Comedy2.09×Movies & TV
henry louis gates jr1.85×Movies & TV
Ext JS1.77×Technology & Electronics
Leon Lai1.53×Movies & TV
Granollers2.13×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kīlauea audience
TraitClusterScore
ExtroversionTHRILL1.09
Need for SecurityCONSERVATISM1.07
Social Media UsageJOY1.02
SpiritualityBALANCE1.01
LGBTQ+ IdentityOPEN0.99
SustainabilityBALANCE0.96

Worldwide distribution

Worldwide audience distribution share by country for Kīlauea
CountryShare
United States41.0%
Brazil20.5%
Germany12.7%

See Kīlauea audiences in other countries

More Volcano audiences in United States

Frequently asked questions

How many fans does Kīlauea have in United States?

Kīlauea has an estimated audience of 417,763 people in United States, concentrated in Hawaii and California.

What is the gender split and age of Kīlauea fans?

59.8% of Kīlauea fans are female, 40.2% are male, with an average age of 45.0 years.

Which brands do Kīlauea fans like most?

Kīlauea fans show strongest brand affinity for Home construction (1.92×), Racing (1.97×), and Lebanese cuisine (2.02×) over the country average.

Where do Kīlauea fans live in United States?

Kīlauea fans in United States are most concentrated in Hawaii (reach 50,056), California (reach 37,316), and Texas (reach 12,400). These three regions account for the largest share of the active audience.

What other brands do Kīlauea fans also like?

Beyond Kīlauea itself, the audience over-indexes on Racing (1.97×), Lebanese cuisine (2.02×), Commercial mortgage (1.54×), and Chili con carne (1.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kīlauea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.