Kim Petras Audience in United States

Kim Petras has an estimated audience of 1,143,045 people in United States. 57.2% are female, 42.8% are male, average age 35.4. Top regions: California, Texas, New York. Top brand affinities: Charli XCX, Theo James, Sabrina Carpenter, Madison Beer, Singer-songwriter.

The average Kim Petras fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Charli XCX, Theo James, Sabrina Carpenter, with strongest over-indexing on Charli XCX (54.61× the country average). Demographically, the Kim Petras audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Kim Petras fans

Demographic split for Kim Petras audience in United States
MetricValue
Female57.2%
Male42.8%
Average age35.4
Estimated audience size1,143,045

Audience persona

The typical Kim Petras fan in United States is more female, around 35.4 years old, with strong Sustainability tendencies and a notable affinity for Charli XCX.

Top regions in United States

Top regions ranked by reach for Kim Petras in United States
RegionReachAffinity
California156,9081.25×
Texas90,3900.92×
New York81,7891.28×
Florida71,7290.93×
Pennsylvania42,5401.11×
Illinois41,0631.08×
Ohio35,2631×
Arizona33,0511.42×
North Carolina32,1790.94×
Georgia31,2170.89×
Washington31,0001.35×
New Jersey28,5450.98×
Michigan28,4030.95×
Virginia28,1181.01×
Massachusetts28,0621.25×
Colorado21,7511.21×
Tennessee21,5320.94×
Indiana18,7460.9×
Maryland18,4080.94×
Missouri18,2810.99×
Minnesota17,7761.09×
Oregon17,7131.35×
Alabama16,5631.04×
Wisconsin15,6980.91×
Kentucky13,3530.93×
Connecticut13,1111.14×
South Carolina13,0050.76×
Louisiana12,3170.84×
Oklahoma12,0480.95×
Utah11,3571.11×
Nevada10,8220.98×
Iowa9,0400.96×
Kansas8,1450.9×
Arkansas7,9100.84×
Mississippi6,1440.65×
Idaho5,2480.92×
New Mexico5,2300.91×
Nebraska5,0020.87×
Washington, District of Columbia4,8571.41×
New Hampshire4,7991.07×
Hawaii4,4020.9×
Maine4,3881.07×
Rhode Island4,2511.17×
West Virginia4,1920.79×
Montana3,0340.96×
Alaska2,7541.13×
Delaware2,5350.8×
Vermont2,0121×
North Dakota1,9630.84×
South Dakota1,9060.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kim Petras audience
BrandAffinityCategory
Charli XCX54.61×Music & Radio
Theo James37.91×Movies & TV
Sabrina Carpenter10.89×Music & Radio
Madison Beer13.02×Music & Radio
Singer-songwriter3.97×Music & Radio
Grace VanderWaal26.03×Music & Radio
Autism Awareness7.61×Health
Diabetes mellitus awareness5.37×Health
PSV Eindhoven26.22×Sports
Superman1.87×Movies & TV
Mads Mikkelsen11.81×Movies & TV
Depop8.54×Fashion & Accessoires
School uniform8.13×Kids & Family
Google Maps2.52×Internet & Social Media
Indeed.com2.6×Business & Career
Microblogging5.57×Technology & Electronics
Melanie Martinez (singer)12.06×Music & Radio
Ariana Grande3.95×Music & Radio
Hair Extensions3.43×Beauty & Wellness
Do it yourself (DIY)1.91×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kim Petras audience
TraitClusterScore
SustainabilityBALANCE1.59
ExtroversionTHRILL1.44
Early Adopter MentalityPOWER1.39
MindfulnessBALANCE1.36
Luxury OrientationPREMIUM1.33
LGBTQ+ IdentityOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Kim Petras
CountryShare
United States39.2%
Germany17.2%
United Kingdom6.2%

See Kim Petras audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Kim Petras have in United States?

Kim Petras has an estimated audience of 1,143,045 people in United States, concentrated in California and Texas.

What is the gender split and age of Kim Petras fans?

57.2% of Kim Petras fans are female, 42.8% are male, with an average age of 35.4 years.

Which brands do Kim Petras fans like most?

Kim Petras fans show strongest brand affinity for Charli XCX (54.61×), Theo James (37.91×), and Sabrina Carpenter (10.89×) over the country average.

Where do Kim Petras fans live in United States?

Kim Petras fans in United States are most concentrated in California (reach 156,908), Texas (reach 90,390), and New York (reach 81,789). These three regions account for the largest share of the active audience.

What other brands do Kim Petras fans also like?

Beyond Kim Petras itself, the audience over-indexes on Theo James (37.91×), Sabrina Carpenter (10.89×), Madison Beer (13.02×), and Singer-songwriter (3.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kim Petras. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.