Rascasse Audience Intelligence

Kim Petras Audience in United States

A data profile of the people who buy, follow and care about Kim Petras in United States — modelled from more than twelve digital signal sources. Kim Petras has an estimated audience of 1,152,324 people in United States.

#391among Singer-songwriter in United States#4641among Person in United States#2711in Music & Radio

The average Kim Petras fan in United States is 33.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Charli XCX, Theo James, Madison Beer, with strongest over-indexing on Charli XCX (63.03× the country average).

Demographically, the Kim Petras audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kim Petras fan in United States is more female, around 33.6 years old, with strong Tradition tendencies and a notable affinity for Charli XCX.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kim Petras profile in United States.

Audience size
1.2M
in United States
Gender
58.6%♀
41.4% male
Age
33.6
average years
Country rank
#21481
Person in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kim Petras fans

58.6% are female, 41.4% are male, average age 33.6.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Kim Petras audience in United States
MetricValue
Female58.6%
Male41.4%
Average age33.6
Estimated audience size1,152,324
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Kim Petras audience in United States
Age bracketShare%
16-1937%
20-2920%
30-3915%
40-4914%
50+14%
Fig. 04

Worldwide distribution

39.9%

of the worldwide Kim Petras audience comes from United States.

Worldwide audience distribution share by country for Kim Petras
CountryShare
United States39.9%
Germany16.2%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kim Petras audience in United States is strongest.

Fig. 05

Top regions by affinity

Kim Petras fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K1.37×
02Oregon~20K1.30×
03Washington~30K1.29×
04New York~80K1.28×
05Arizona~30K1.27×
06California~200K1.25×
07Massachusetts~30K1.22×
08Colorado~20K1.17×
09Rhode Island~4K1.15×
10Connecticut~10K1.14×
11Pennsylvania~40K1.11×
12Utah~10K1.10×
13Maine~4K1.10×
14Alaska~3K1.09×
15New Hampshire~5K1.08×
16Vermont~2K1.07×
17Minnesota~20K1.06×
18Alabama~20K1.04×
19Illinois~40K1.03×
20Nevada~10K1.00×
21Virginia~30K0.99×
22Ohio~30K0.98×
23Missouri~20K0.98×
24Montana~3K0.97×
25New Jersey~30K0.96×
26Maryland~20K0.95×
27Oklahoma~10K0.95×
28New Mexico~5K0.95×
29Idaho~5K0.95×
30Iowa~9K0.94×
31Michigan~30K0.93×
32Tennessee~20K0.93×
33Kentucky~10K0.93×
34Hawaii~4K0.93×
35Wisconsin~20K0.92×
36North Carolina~30K0.90×
37Florida~70K0.89×
38Indiana~20K0.89×
39Kansas~8K0.89×
40West Virginia~5K0.89×
41Delaware~3K0.89×
42North Dakota~2K0.89×
43Texas~80K0.88×
44Louisiana~10K0.88×
45Nebraska~5K0.88×
46Georgia~30K0.86×
47Arkansas~8K0.85×
48South Dakota~2K0.81×
49South Carolina~10K0.78×
50Mississippi~7K0.73×
Fig. 06

Affinity by region

Affinity by region — Kim Petras, United States
0.73×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kim Petras audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kim Petras audience
#·InterestCategoryAffinity×
01Charli XCXMusic & Radio63.03×
02Theo JamesMovies & TV41.41×
03Grace VanderWaalMusic & Radio22.38×
04Tove LoMusic & Radio17.63×
05Madison BeerMusic & Radio17.33×
06Ellie GouldingMusic & Radio12.72×
07School uniformKids & Family12.01×
08Melanie Martinez (singer)Music & Radio10.18×
09Sabrina CarpenterMusic & Radio9.77×
10Bella ThorneMovies & TV8.34×
11Cyndi LauperMusic & Radio7.34×
12David HarbourMovies & TV5.66×
13Zara LarssonMusic & Radio5.41×
14Ariana GrandeMusic & Radio4.82×
15Hailee SteinfeldMovies & TV3.94×
16Rick and MortyMovies & TV3.56×
17Folk musicMusic & Radio3.12×
18Eyelash extensionsBeauty & Wellness3.00×
19Personal careHealth1.94×
20Electronic musicMusic & Radio1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kim Petras audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kim Petras audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.71×
PatriotismCONSERVATISM1.70×
MindfulnessBALANCE1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kim Petras audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.83×
Need for SecurityCONSERVATISM0.89×
Community OrientationOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kim Petras have in United States?

Kim Petras has an estimated audience of 1,152,324 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kim Petras fans?

58.6% of Kim Petras fans are female, 41.4% are male, with an average age of 33.6 years.

03

Which brands do Kim Petras fans like most?

Kim Petras fans show strongest brand affinity for Charli XCX (63.03×), Theo James (41.41×), and Madison Beer (17.33×) over the country average.

04

Where do Kim Petras fans live in United States?

Kim Petras fans in United States are most concentrated in California (reach ~200K), Texas (reach ~80K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Kim Petras fans also like?

Beyond Kim Petras itself, the audience over-indexes on Theo James (41.41×), Madison Beer (17.33×), Sabrina Carpenter (9.77×), and School uniform (12.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Kim Petras audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kim Petras. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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