Klarna Audience in United States

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Klarna has an estimated audience of 2,224,822 people in United States. 55.5% are female, 44.5% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Historic site, The Devil's Rejects, Goop, Governor of Michigan, Urban Outfitters.

The average Klarna fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, The Devil's Rejects, Goop, with strongest over-indexing on Historic site (4.41× the country average). Demographically, the Klarna audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Klarna fans

Demographic split for Klarna audience in United States
MetricValue
Female55.5%
Male44.5%
Average age40.8
Estimated audience size2,224,822

Audience persona

The typical Klarna fan in United States is more female, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Klarna in United States
RegionReachAffinity
California267,7921.09×
Texas267,1811.4×
Florida204,9011.36×
New York162,4381.31×
Georgia115,0091.68×
North Carolina93,4161.4×
Pennsylvania84,0261.12×
Illinois83,1491.12×
Ohio73,5231.07×
New Jersey65,6101.16×
Virginia64,0211.18×
Michigan57,1410.98×
Tennessee54,8171.23×
Maryland52,8221.38×
South Carolina49,3691.47×
Alabama47,0651.51×
Arizona45,2411×
Louisiana45,0131.57×
Indiana43,3741.07×
Massachusetts37,6820.86×
Missouri37,5261.05×
Washington34,5710.77×
Kentucky31,9061.14×
Mississippi31,0301.69×
Colorado29,5340.84×
Oklahoma26,5041.07×
Nevada26,0291.21×
Arkansas25,1631.37×
Connecticut24,8171.11×
Wisconsin24,5420.73×
Minnesota20,9450.66×
Oregon19,3220.76×
Kansas15,6080.89×
Utah14,1430.71×
Iowa12,3850.68×
West Virginia11,6021.12×
Washington, District of Columbia7,7851.16×
Idaho7,7190.69×
Nebraska7,5000.67×
Delaware6,4951.06×
Rhode Island6,3640.9×
New Mexico5,9860.54×
New Hampshire5,9370.68×
Maine5,5010.69×
Hawaii3,8330.4×
Montana3,5040.57×
North Dakota2,8410.62×
South Dakota2,8180.55×
Alaska2,5200.53×
Vermont2,2700.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Klarna audience
BrandAffinityCategory
Historic site4.41×Arts & Culture
The Devil's Rejects10.18×Movies & TV
Goop4.97×Internet & Social Media
Governor of Michigan6.83×Politics & Society
Urban Outfitters1.59×Shopping
Tezz6.06×Movies & TV
Israel1.79×Travel & Leisure
Vocal harmony3.53×Music & Radio
Grinch2.8×Movies & TV
Kendra Scott2.02×Fashion & Accessoires
Wok4.44×Food & Beverages
Hipster6.02×Politics & Society
Hibachi4.8×Food & Beverages
Mount Kilimanjaro10.36×Travel & Leisure
Grace Slick4.84×Music & Radio
Cherish (group)5.86×Music & Radio
No Escape (1994 film)6.08×Movies & TV
TV Fanatic5.61×Movies & TV
Fairy godmother3.91×Literature
El Paso County, Colorado6.74×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Klarna audience
TraitClusterScore
PatriotismCONSERVATISM1.58
Family OrientationCONSERVATISM1.11
Luxury OrientationPREMIUM1.11
Quality AwarenessPREMIUM1.1
Career OrientationPOWER1.07
Price SensitivityPREMIUM1.04

Worldwide distribution

Worldwide audience distribution share by country for Klarna
CountryShare
Germany25.0%
United States19.6%
United Kingdom11.8%

See Klarna audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Klarna have in United States?

Klarna has an estimated audience of 2,224,822 people in United States, concentrated in California and Texas.

What is the gender split and age of Klarna fans?

55.5% of Klarna fans are female, 44.5% are male, with an average age of 40.8 years.

Which brands do Klarna fans like most?

Klarna fans show strongest brand affinity for Historic site (4.41×), The Devil's Rejects (10.18×), and Goop (4.97×) over the country average.

Where do Klarna fans live in United States?

Klarna fans in United States are most concentrated in California (reach 267,792), Texas (reach 267,181), and Florida (reach 204,901). These three regions account for the largest share of the active audience.

What other brands do Klarna fans also like?

Beyond Klarna itself, the audience over-indexes on The Devil's Rejects (10.18×), Goop (4.97×), Governor of Michigan (6.83×), and Urban Outfitters (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Klarna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.