Knights of Columbus Audience in United States

Knights of Columbus logo

Knights of Columbus has an estimated audience of 1,135,585 people in United States. 51.1% are female, 48.9% are male, average age 45.0. Top regions: Texas, New York, California. Top brand affinities: Halsey, Oregon, Who Wants to Be a Millionaire?, The Journey (1959 film), Penn & Teller, Pillow.

The average Knights of Columbus fan in United States is 45.0 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, New York, California. Top brand affinities include Halsey, Oregon, Who Wants to Be a Millionaire?, The Journey (1959 film), with strongest over-indexing on Halsey, Oregon (20× the country average). Demographically, the Knights of Columbus audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of Knights of Columbus fans

Demographic split for Knights of Columbus audience in United States
MetricValue
Female51.1%
Male48.9%
Average age45.0
Estimated audience size1,135,585

Audience persona

The typical Knights of Columbus fan in United States is balanced, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Halsey, Oregon.

Top regions in United States

Top regions ranked by reach for Knights of Columbus in United States
RegionReachAffinity
Texas101,9301.04×
New York87,0331.37×
California76,7430.61×
Illinois52,2251.38×
New Jersey51,1631.77×
Florida47,0040.61×
Michigan46,4121.56×
Massachusetts45,5422.04×
Pennsylvania41,6681.09×
Ohio40,5311.16×
Missouri37,0782.03×
Virginia31,5401.14×
Indiana30,9491.49×
Maryland25,1471.29×
Connecticut23,5302.07×
Louisiana21,5281.47×
Georgia18,4330.53×
North Carolina16,8590.49×
Wisconsin16,8580.99×
Washington16,0200.7×
Minnesota15,7520.97×
Arizona15,1920.66×
Colorado14,7770.83×
Kentucky13,5750.95×
Kansas11,6341.3×
Tennessee11,5070.51×
Iowa10,1801.09×
South Carolina9,2260.54×
Oklahoma8,2320.65×
Nebraska7,6001.33×
Rhode Island7,5962.1×
Alabama7,3110.46×
Arkansas7,2590.78×
New Mexico6,9741.22×
Oregon6,5670.5×
Mississippi4,9640.53×
West Virginia4,6180.87×
New Hampshire4,2790.96×
Nevada4,2500.39×
Idaho3,8600.68×
Washington, District of Columbia3,6441.07×
Maine3,4910.86×
Utah3,3970.33×
Montana3,1601×
North Dakota2,9681.27×
Hawaii2,5600.52×
South Dakota2,3510.9×
Delaware2,1590.69×
Wyoming1,7421.04×
Vermont1,3360.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Knights of Columbus audience
BrandAffinityCategory
Halsey, Oregon20×Travel & Leisure
Who Wants to Be a Millionaire?20×Movies & TV
The Journey (1959 film)20×Movies & TV
Penn & Teller7.96×Movies & TV
Pillow1.78×Home & Garden
Governor of Michigan5.77×Politics & Society
Hà Tiên133.3×Travel & Leisure
KSTP-TV5.71×Movies & TV
Grinch3.02×Movies & TV
Emperor Entertainment Group8.61×Business & Career
Goop3.79×Internet & Social Media
Bully (2011 film)4.81×Movies & TV
Vocal harmony3.16×Music & Radio
Historic site2.96×Arts & Culture
Kendra Scott1.97×Fashion & Accessoires
Warminster Township, Bucks County, Pennsylvania20×Travel & Leisure
Hebe3.86×Home & Garden
Electrolyte2.76×Health
Personality3.51×Business & Career
Hibachi4.54×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Knights of Columbus audience
TraitClusterScore
PatriotismCONSERVATISM2.35
SpiritualityBALANCE1.79
Need for SecurityCONSERVATISM1.41
Career OrientationPOWER1.22
Quality AwarenessPREMIUM1.19
Community OrientationOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Knights of Columbus
CountryShare
United States88.1%
Canada5.8%
Italy1.0%

See Knights of Columbus audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Knights of Columbus have in United States?

Knights of Columbus has an estimated audience of 1,135,585 people in United States, concentrated in Texas and New York.

What is the gender split and age of Knights of Columbus fans?

51.1% of Knights of Columbus fans are female, 48.9% are male, with an average age of 45.0 years.

Which brands do Knights of Columbus fans like most?

Knights of Columbus fans show strongest brand affinity for Halsey, Oregon (20×), Who Wants to Be a Millionaire? (20×), and The Journey (1959 film) (20×) over the country average.

Where do Knights of Columbus fans live in United States?

Knights of Columbus fans in United States are most concentrated in Texas (reach 101,930), New York (reach 87,033), and California (reach 76,743). These three regions account for the largest share of the active audience.

What other brands do Knights of Columbus fans also like?

Beyond Knights of Columbus itself, the audience over-indexes on Who Wants to Be a Millionaire? (20×), The Journey (1959 film) (20×), Penn & Teller (7.96×), and Pillow (1.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Knights of Columbus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.