Korean Broadcasting System Audience in United States

Korean Broadcasting System logo

Korean Broadcasting System has an estimated audience of 405,822 people in United States. 67.5% are female, 32.5% are male, average age 35.5. Top regions: California, Texas, New York. Top brand affinities: Cam Ward, Pantsuit, Home equity, Historic site, Vocal harmony.

The average Korean Broadcasting System fan in United States is 35.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Cam Ward, Pantsuit, Home equity, with strongest over-indexing on Cam Ward (13.19× the country average). Demographically, the Korean Broadcasting System audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Korean Broadcasting System fans

Demographic split for Korean Broadcasting System audience in United States
MetricValue
Female67.5%
Male32.5%
Average age35.5
Estimated audience size405,822

Audience persona

The typical Korean Broadcasting System fan in United States is more female, around 35.5 years old, with strong Risk Appetite tendencies and a notable affinity for Cam Ward.

Top regions in United States

Top regions ranked by reach for Korean Broadcasting System in United States
RegionReachAffinity
California57,8391.3×
Texas25,0200.72×
New York18,0420.8×
Florida15,0290.55×
Virginia14,3351.45×
Georgia13,4591.08×
Idaho13,2686.52×
Illinois13,0650.97×
Ohio12,3980.99×
Pennsylvania11,3710.83×
Michigan10,9381.03×
Massachusetts8,9941.12×
Washington8,6541.06×
New Jersey8,5900.83×
North Carolina7,9890.65×
Minnesota7,1881.24×
Arizona6,7840.82×
Tennessee6,5090.8×
Maryland6,2440.89×
Oregon5,4021.16×
Indiana5,2280.71×
Utah5,1571.42×
New Hampshire4,9063.07×
Colorado4,7010.73×
Missouri4,5790.7×
Nevada4,1331.05×
Kansas4,0901.28×
Wisconsin4,0850.67×
Louisiana3,9210.75×
South Carolina3,9190.64×
Connecticut3,6070.89×
Kentucky3,4400.68×
Alabama3,2060.57×
Oklahoma2,9770.66×
Hawaii2,8431.63×
Iowa2,6530.79×
Maine1,6821.16×
Mississippi1,4900.45×
Nebraska1,4490.71×
Arkansas1,2970.39×
Washington, District of Columbia1,2911.06×
New Mexico1,2050.59×
Rhode Island1,1350.88×
West Virginia9100.48×
Delaware6660.59×
Montana6630.59×
Vermont6350.89×
North Dakota5550.67×
South Dakota4650.5×
Alaska4170.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Korean Broadcasting System audience
BrandAffinityCategory
Cam Ward13.19×Sports
Pantsuit33.01×Fashion & Accessoires
Home equity5.96×Home & Garden
Historic site11.53×Arts & Culture
Vocal harmony11.22×Music & Radio
Natural rubber4.55×Cars & Mobility
Governor of Michigan16.22×Politics & Society
Goop7.91×Internet & Social Media
Unique Hijabs95.87×Shopping
Hoosier19.81×Politics & Society
Hipster13.36×Politics & Society
Wok8.84×Food & Beverages
Google Home8.71×Technology & Electronics
Combat sport2.12×Sports
Fairy godmother7.96×Literature
National Paralympic Committee24.75×Sports
Cherish (group)11.32×Music & Radio
Grace Slick9×Music & Radio
Hopkins County, Kentucky27.06×Travel & Leisure
Keene, New Hampshire20×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Korean Broadcasting System audience
TraitClusterScore
Risk AppetiteTHRILL2.1
Luxury OrientationPREMIUM1.73
Price SensitivityPREMIUM1.38
TravellingTHRILL1.33
IndulgenceJOY1.32
TraditionCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Korean Broadcasting System
CountryShare
South Korea13.5%
Taiwan7.0%
United States5.7%

See Korean Broadcasting System audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Korean Broadcasting System have in United States?

Korean Broadcasting System has an estimated audience of 405,822 people in United States, concentrated in California and Texas.

What is the gender split and age of Korean Broadcasting System fans?

67.5% of Korean Broadcasting System fans are female, 32.5% are male, with an average age of 35.5 years.

Which brands do Korean Broadcasting System fans like most?

Korean Broadcasting System fans show strongest brand affinity for Cam Ward (13.19×), Pantsuit (33.01×), and Home equity (5.96×) over the country average.

Where do Korean Broadcasting System fans live in United States?

Korean Broadcasting System fans in United States are most concentrated in California (reach 57,839), Texas (reach 25,020), and New York (reach 18,042). These three regions account for the largest share of the active audience.

What other brands do Korean Broadcasting System fans also like?

Beyond Korean Broadcasting System itself, the audience over-indexes on Pantsuit (33.01×), Home equity (5.96×), Historic site (11.53×), and Vocal harmony (11.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Korean Broadcasting System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.