Rascasse Audience Intelligence

Korean Broadcasting System Audience in United States

A data profile of the people who buy, follow and care about Korean Broadcasting System in United States — modelled from more than twelve digital signal sources. Korean Broadcasting System has an estimated audience of 407,009 people in United States.

#449among TV Channel in United States#7592in Movies & TV

The average Korean Broadcasting System fan in United States is 35.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Daiso, Ji Chang-wook, Park Seo-joon, with strongest over-indexing on Daiso (60.88× the country average).

Demographically, the Korean Broadcasting System audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Korean Broadcasting System fan in United States is more female, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Daiso.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Korean Broadcasting System profile in United States.

Audience size
407K
in United States
Gender
67.5%♀
32.5% male
Age
35.5
average years
Country rank
#41219
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Korean Broadcasting System

67.5% are female, 32.5% are male, average age 35.5.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for Korean Broadcasting System audience in United States
MetricValue
Female67.5%
Male32.5%
Average age35.5
Estimated audience size407,009
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Korean Broadcasting System audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3916%
40-4915%
50+17%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Korean Broadcasting System audience comes from United States.

Worldwide audience distribution share by country for Korean Broadcasting System
CountryShare
South Korea12.5%
Taiwan6.5%
United States5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Korean Broadcasting System audience in United States is strongest.

Fig. 05

Top regions by affinity

Korean Broadcasting System fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~10K5.70×
02New Hampshire~4K2.66×
03Utah~5K1.39×
04Virginia~10K1.37×
05Hawaii~2K1.31×
06California~60K1.25×
07Kansas~4K1.21×
08Minnesota~7K1.20×
09Oregon~5K1.17×
10Maine~2K1.12×
11Georgia~10K1.09×
12Nevada~4K1.08×
13Massachusetts~8K1.06×
14Washington~8K1.04×
15Vermont<1K1.01×
16Washington, District of Columbia~1K0.99×
17Ohio~10K0.97×
18Michigan~10K0.97×
19Rhode Island~1K0.96×
20Connecticut~4K0.91×
21North Dakota<1K0.90×
22Maryland~6K0.89×
23Illinois~10K0.88×
24Alaska<1K0.88×
25Louisiana~5K0.87×
26South Dakota<1K0.87×
27Arizona~7K0.86×
28Tennessee~7K0.85×
29Nebraska~2K0.85×
30Montana<1K0.85×
31Iowa~3K0.84×
32Delaware<1K0.84×
33Pennsylvania~10K0.81×
34Missouri~5K0.81×
35Kentucky~4K0.80×
36New Mexico~2K0.80×
37New York~20K0.79×
38West Virginia~1K0.79×
39New Jersey~8K0.78×
40Oklahoma~3K0.77×
41Arkansas~3K0.76×
42Mississippi~3K0.75×
43Colorado~5K0.74×
44South Carolina~5K0.74×
45Indiana~5K0.73×
46Wisconsin~4K0.73×
47Alabama~4K0.73×
48Texas~30K0.72×
49North Carolina~8K0.67×
50Florida~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Korean Broadcasting System, United States
0.60×1.00×5.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Korean Broadcasting System audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Korean Broadcasting System audience
#·InterestCategoryAffinity×
01Ji Chang-wookMovies & TV73.46×
02DaisoFashion & Accessoires60.88×
03Park Seo-joonMovies & TV57.30×
04Hyun BinMovies & TV31.78×
05Asiana AirlinesTravel & Leisure29.42×
06Korean AirTravel & Leisure23.21×
07Kim Soo-hyunMovies & TV22.03×
08Eva GreenMovies & TV20.00×
09Ming-Na WenMovies & TV20.00×
10Mary Elizabeth WinsteadMovies & TV20.00×
11Malaysia AirlinesTravel & Leisure20.00×
12EstoniaTravel & Leisure20.00×
13MakeMyTripTravel & Leisure18.55×
14Alyssa MilanoMovies & TV13.48×
15Gerard ButlerMovies & TV12.68×
16Helena Bonham CarterMovies & TV12.45×
17Google FlightsTravel & Leisure4.04×
18Bath and BodyworksShopping3.78×
19Discount storesShopping3.20×
20Google DriveTechnology & Electronics2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Korean Broadcasting System audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Korean Broadcasting System audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.75×
Convenience OrientationPREMIUM1.70×
Price SensitivityPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Korean Broadcasting System audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
Healthy LifestyleBALANCE0.78×
Luxury OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Korean Broadcasting System have in United States?

Korean Broadcasting System has an estimated audience of 407,009 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Korean Broadcasting System fans?

67.5% of Korean Broadcasting System fans are female, 32.5% are male, with an average age of 35.5 years.

03

Which brands do Korean Broadcasting System fans like most?

Korean Broadcasting System fans show strongest brand affinity for Daiso (60.88×), Ji Chang-wook (73.46×), and Park Seo-joon (57.3×) over the country average.

04

Where do Korean Broadcasting System fans live in United States?

Korean Broadcasting System fans in United States are most concentrated in California (reach ~60K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Korean Broadcasting System fans also like?

Beyond Korean Broadcasting System itself, the audience over-indexes on Ji Chang-wook (73.46×), Park Seo-joon (57.3×), Eva Green (20×), and Ming-Na Wen (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Korean Broadcasting System audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Korean Broadcasting System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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