Rascasse Audience Intelligence

Kyler Murray Audience in United States

A data profile of the people who buy, follow and care about Kyler Murray in United States — modelled from more than twelve digital signal sources. Kyler Murray has an estimated audience of 4,363,101 people in United States.

#106among American football in United States#884among Person in United States#642in Sports

The average Kyler Murray fan in United States is 37.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Arizona.

Top brand affinities include NFL, Minnesota Vikings, Aaron Rodgers, with strongest over-indexing on NFL (1.63× the country average).

Demographically, the Kyler Murray audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kyler Murray fan in United States is more male, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for NFL.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kyler Murray profile in United States.

Audience size
4.4M
in United States
Gender
36.6%♀
63.4% male
Age
37.5
average years
Country rank
#7471
Person in United States
Fig. 01

Search interest · 12-month trend

+409%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kyler Murray fans

36.6% are female, 63.4% are male, average age 37.5.

Fig. 02

Gender split

36.6%
Female
63.4%
Male
Demographic split for Kyler Murray audience in United States
MetricValue
Female36.6%
Male63.4%
Average age37.5
Estimated audience size4,363,101
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Kyler Murray audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3919%
40-4918%
50+18%
Fig. 04

Worldwide distribution

91.3%

of the worldwide Kyler Murray audience comes from United States.

Worldwide audience distribution share by country for Kyler Murray
CountryShare
United States91.3%
Canada3.1%
United Kingdom1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kyler Murray audience in United States is strongest.

Fig. 05

Top regions by affinity

Kyler Murray fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~200K3.73×
02Arizona~300K3.62×
03North Dakota~20K2.44×
04South Dakota~20K1.94×
05Iowa~50K1.38×
06Oklahoma~60K1.32×
07Wisconsin~80K1.25×
08Pennsylvania~200K1.03×
09Nebraska~20K1.01×
10Montana~10K0.97×
11Illinois~100K0.93×
12Indiana~70K0.93×
13Ohio~100K0.92×
14Colorado~60K0.91×
15Kansas~30K0.91×
16Hawaii~20K0.91×
17Maryland~70K0.89×
18Texas~300K0.88×
19Michigan~100K0.88×
20New Mexico~20K0.88×
21Washington~80K0.87×
22Missouri~60K0.87×
23Virginia~90K0.86×
24Nevada~40K0.86×
25New Jersey~90K0.85×
26Louisiana~50K0.84×
27Delaware~10K0.84×
28Washington, District of Columbia~10K0.82×
29Georgia~100K0.81×
30North Carolina~100K0.81×
31Wyoming~5K0.81×
32Connecticut~30K0.79×
33Idaho~20K0.79×
34West Virginia~20K0.78×
35South Carolina~50K0.77×
36Kentucky~40K0.76×
37Massachusetts~60K0.75×
38Mississippi~30K0.75×
39Tennessee~60K0.74×
40Arkansas~30K0.73×
41Rhode Island~10K0.72×
42Florida~200K0.70×
43California~300K0.69×
44Alabama~40K0.69×
45New Hampshire~10K0.69×
46Alaska~6K0.69×
47New York~200K0.68×
48Oregon~30K0.68×
49Utah~30K0.68×
50Maine~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Kyler Murray, United States
0.66×1.00×3.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kyler Murray audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kyler Murray audience
#·InterestCategoryAffinity×
01Russell WilsonSports4.25×
02Dak PrescottSports3.86×
03Minnesota VikingsSports3.39×
04LSU Tigers footballSports3.31×
05Aaron RodgersSports3.02×
06Minnesota TimberwolvesSports2.46×
07San Francisco 49ersSports2.36×
08Buffalo BillsSports2.00×
09Denver BroncosSports1.97×
10Green Bay PackersSports1.92×
11Anime conventionLiterature1.89×
12Mixed martial artsSports1.82×
13CBS SportsMovies & TV1.79×
14Pittsburgh SteelersSports1.77×
15NBA playoffsSports1.74×
16NFLSports1.63×
17NBA FinalsSports1.58×
18ESPNMovies & TV1.57×
19Golden State WarriorsSports1.53×
20Super BowlSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kyler Murray audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kyler Murray audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.26×
Career OrientationPOWER1.16×
Convenience OrientationPREMIUM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kyler Murray audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.86×
Pet OwnershipJOY0.86×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kyler Murray have in United States?

Kyler Murray has an estimated audience of 4,363,101 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kyler Murray fans?

36.6% of Kyler Murray fans are female, 63.4% are male, with an average age of 37.5 years.

03

Which brands do Kyler Murray fans like most?

Kyler Murray fans show strongest brand affinity for NFL (1.63×), Minnesota Vikings (3.39×), and Aaron Rodgers (3.02×) over the country average.

04

Where do Kyler Murray fans live in United States?

Kyler Murray fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Arizona (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Kyler Murray fans also like?

Beyond Kyler Murray itself, the audience over-indexes on Minnesota Vikings (3.39×), Aaron Rodgers (3.02×), Russell Wilson (4.25×), and Mixed martial arts (1.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Kyler Murray audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kyler Murray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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