Rascasse Audience Intelligence

L. Frank Baum Audience in United States

A data profile of the people who buy, follow and care about L. Frank Baum in United States — modelled from more than twelve digital signal sources. L. Frank Baum has an estimated audience of 316,070 people in United States.

#37among Journalist in United States#11756among Person in United States#1199in Literature

The average L. Frank Baum fan in United States is 36.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Non-alcoholic beverage, Pizza Hut, Britney Spears, with strongest over-indexing on Non-alcoholic beverage (4.33× the country average).

Demographically, the L. Frank Baum audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical L. Frank Baum fan in United States is more female, around 36.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Literature · Type: Person · Subtype: Journalist

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the L. Frank Baum profile in United States.

Audience size
316K
in United States
Gender
81.1%♀
18.9% male
Age
36.8
average years
Country rank
#47052
Person in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of L. Frank Baum fans

81.1% are female, 18.9% are male, average age 36.8.

Fig. 02

Gender split

81.1%
Female
18.9%
Male
Demographic split for L. Frank Baum audience in United States
MetricValue
Female81.1%
Male18.9%
Average age36.8
Estimated audience size316,070
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the L. Frank Baum audience in United States
Age bracketShare%
16-1915%
20-2932%
30-3925%
40-4916%
50+12%
Fig. 04

Worldwide distribution

46.8%

of the worldwide L. Frank Baum audience comes from United States.

Worldwide audience distribution share by country for L. Frank Baum
CountryShare
United States46.8%
United Kingdom7.7%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the L. Frank Baum audience in United States is strongest.

Fig. 05

Top regions by affinity

L. Frank Baum fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~2K2.09×
02Kansas~3K1.33×
03Illinois~10K1.29×
04New York~20K1.26×
05Oregon~4K1.14×
06Maine~1K1.14×
07Utah~3K1.12×
08Vermont<1K1.12×
09Massachusetts~7K1.09×
10Missouri~6K1.09×
11Indiana~6K1.08×
12Michigan~9K1.07×
13Minnesota~5K1.07×
14Washington~7K1.06×
15Nebraska~2K1.06×
16New Hampshire~1K1.05×
17Pennsylvania~10K1.04×
18Rhode Island~1K1.04×
19Iowa~3K1.03×
20Washington, District of Columbia<1K1.03×
21Ohio~10K1.02×
22Connecticut~3K1.02×
23Wisconsin~5K1.00×
24Kentucky~4K1.00×
25Montana<1K0.98×
26Maryland~5K0.97×
27West Virginia~1K0.97×
28Colorado~5K0.95×
29Alaska<1K0.95×
30North Dakota<1K0.95×
31California~30K0.94×
32Tennessee~6K0.94×
33Virginia~7K0.93×
34Oklahoma~3K0.93×
35Arkansas~2K0.93×
36Idaho~1K0.93×
37New Mexico~1K0.93×
38North Carolina~9K0.92×
39Nevada~3K0.91×
40Hawaii~1K0.91×
41New Jersey~7K0.90×
42Delaware<1K0.88×
43South Carolina~4K0.85×
44Louisiana~3K0.82×
45Mississippi~2K0.81×
46Georgia~8K0.80×
47Arizona~5K0.79×
48Alabama~3K0.77×
49Florida~20K0.75×
50Texas~20K0.73×
Fig. 06

Affinity by region

Affinity by region — L. Frank Baum, United States
0.73×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the L. Frank Baum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for L. Frank Baum audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages4.33×
02Mineral waterFood & Beverages3.64×
03FanaticsFashion & Accessoires2.84×
04Microwave ovenHome & Garden2.74×
05Anne HathawayMovies & TV2.72×
06HypermarketShopping2.69×
07Britney SpearsMusic & Radio2.66×
08Children's clothingFashion & Accessoires2.66×
09United Parcel ServiceBusiness & Career2.29×
10Discount storesShopping2.19×
11LegoKids & Family2.16×
12Pizza HutFood & Beverages2.09×
13ZooKids & Family1.97×
14SubwayFood & Beverages1.94×
15PharmacyBusiness & Career1.82×
16IKEAHome & Garden1.78×
17Charitable organizationPolitics & Society1.77×
18TMZInternet & Social Media1.69×
19SupermarketShopping1.66×
20Domino's PizzaFood & Beverages1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the L. Frank Baum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by L. Frank Baum audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.03×
Community OrientationOPEN1.77×
Career OrientationPOWER1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by L. Frank Baum audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Risk AppetiteTHRILL0.74×
Sports ActivityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does L. Frank Baum have in United States?

L. Frank Baum has an estimated audience of 316,070 people in United States, concentrated in California and New York.

02

What is the gender split and age of L. Frank Baum fans?

81.1% of L. Frank Baum fans are female, 18.9% are male, with an average age of 36.8 years.

03

Which brands do L. Frank Baum fans like most?

L. Frank Baum fans show strongest brand affinity for Non-alcoholic beverage (4.33×), Pizza Hut (2.09×), and Britney Spears (2.66×) over the country average.

04

Where do L. Frank Baum fans live in United States?

L. Frank Baum fans in United States are most concentrated in California (reach ~30K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do L. Frank Baum fans also like?

Beyond L. Frank Baum itself, the audience over-indexes on Pizza Hut (2.09×), Britney Spears (2.66×), Subway (1.94×), and United Parcel Service (2.29×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for L. Frank Baum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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