L. Frank Baum Audience in United States
L. Frank Baum has an estimated audience of 319,035 people in United States. 81.1% are female, 18.9% are male, average age 36.8. Top regions: California, New York, Texas. Top brand affinities: Saving, Minnesota, Pillow, 3D printing, Mothercare.
The average L. Frank Baum fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Saving, Minnesota, Pillow, with strongest over-indexing on Saving (4.38× the country average). Demographically, the L. Frank Baum audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Journalist
Demographics of L. Frank Baum fans
| Metric | Value |
|---|---|
| Female | 81.1% |
| Male | 18.9% |
| Average age | 36.8 |
| Estimated audience size | 319,035 |
Audience persona
The typical L. Frank Baum fan in United States is more female, around 36.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Saving.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 34,912 | 1× |
| New York | 24,000 | 1.35× |
| Texas | 21,590 | 0.79× |
| Florida | 17,046 | 0.79× |
| Illinois | 15,265 | 1.44× |
| Pennsylvania | 11,780 | 1.1× |
| Ohio | 10,631 | 1.08× |
| Michigan | 8,961 | 1.07× |
| North Carolina | 8,944 | 0.93× |
| Georgia | 8,070 | 0.82× |
| New Jersey | 7,834 | 0.97× |
| Virginia | 7,580 | 0.98× |
| Washington | 7,294 | 1.14× |
| Massachusetts | 7,165 | 1.14× |
| Indiana | 6,461 | 1.11× |
| Tennessee | 6,321 | 0.99× |
| Missouri | 5,861 | 1.14× |
| Maryland | 5,527 | 1.01× |
| Arizona | 5,182 | 0.8× |
| Colorado | 5,094 | 1.01× |
| Minnesota | 5,042 | 1.1× |
| Wisconsin | 4,652 | 0.97× |
| Oregon | 4,128 | 1.13× |
| South Carolina | 4,041 | 0.84× |
| Kentucky | 3,963 | 0.99× |
| Kansas | 3,541 | 1.41× |
| Utah | 3,446 | 1.21× |
| Connecticut | 3,399 | 1.06× |
| Alabama | 3,358 | 0.75× |
| Oklahoma | 3,343 | 0.94× |
| Louisiana | 3,201 | 0.78× |
| Iowa | 2,576 | 0.98× |
| Nevada | 2,480 | 0.8× |
| Arkansas | 2,215 | 0.84× |
| Mississippi | 1,873 | 0.71× |
| Nebraska | 1,627 | 1.02× |
| South Dakota | 1,569 | 2.13× |
| Idaho | 1,475 | 0.92× |
| New Mexico | 1,391 | 0.87× |
| Maine | 1,378 | 1.21× |
| New Hampshire | 1,316 | 1.05× |
| West Virginia | 1,255 | 0.84× |
| Washington, District of Columbia | 1,090 | 1.14× |
| Rhode Island | 1,060 | 1.04× |
| Montana | 862 | 0.97× |
| Hawaii | 821 | 0.6× |
| Vermont | 642 | 1.15× |
| Delaware | 608 | 0.69× |
| Alaska | 548 | 0.8× |
| North Dakota | 500 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saving | 4.38× | Business & Career |
| Minnesota | 2.52× | Travel & Leisure |
| Pillow | 1.76× | Home & Garden |
| 3D printing | 1.62× | Technology & Electronics |
| Mothercare | 1.77× | Kids & Family |
| English literature | 2.72× | Literature |
| Fox & Friends | 1.88× | Movies & TV |
| Picnic | 2.11× | Kids & Family |
| Cachorro | 1.66× | Pets & Animals |
| Gaelic football | 2.09× | Sports |
| WFTS-TV | 1.7× | Movies & TV |
| Colorado River | 1.76× | Travel & Leisure |
| Artistic inspiration | 1.57× | Arts & Culture |
| Mackenzie Foy | 1.96× | Fashion & Accessoires |
| IPM | 4.58× | |
| Oliver Platt | 2.01× | Movies & TV |
| Tuscany | 1.7× | Travel & Leisure |
| REO Speedwagon | 1.71× | Music & Radio |
| International University of Business Agriculture and Technology | 2.32× | Business & Career |
| Boracay | 1.85× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.73 |
| Family Orientation | CONSERVATISM | 1.64 |
| Price Sensitivity | PREMIUM | 1.58 |
| Community Orientation | OPEN | 1.33 |
| Creativity | OPEN | 1.27 |
| Extroversion | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.7% |
| United Kingdom | 7.9% |
| Brazil | 6.4% |
See L. Frank Baum audiences in other countries
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Frequently asked questions
How many fans does L. Frank Baum have in United States?
L. Frank Baum has an estimated audience of 319,035 people in United States, concentrated in California and New York.
What is the gender split and age of L. Frank Baum fans?
81.1% of L. Frank Baum fans are female, 18.9% are male, with an average age of 36.8 years.
Which brands do L. Frank Baum fans like most?
L. Frank Baum fans show strongest brand affinity for Saving (4.38×), Minnesota (2.52×), and Pillow (1.76×) over the country average.
Where do L. Frank Baum fans live in United States?
L. Frank Baum fans in United States are most concentrated in California (reach 34,912), New York (reach 24,000), and Texas (reach 21,590). These three regions account for the largest share of the active audience.
What other brands do L. Frank Baum fans also like?
Beyond L. Frank Baum itself, the audience over-indexes on Minnesota (2.52×), Pillow (1.76×), 3D printing (1.62×), and Mothercare (1.77×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for L. Frank Baum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.