Rascasse Audience Intelligence

Laguna Beach, California Audience in United States

A data profile of the people who buy, follow and care about Laguna Beach, California in United States — modelled from more than twelve digital signal sources. Laguna Beach, California has an estimated audience of 3,320,842 people in United States.

#137among City in United States#686among POI in United States#771in Travel & Leisure

The average Laguna Beach, California fan in United States is 44.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Arizona.

Top brand affinities include Anne Hathaway, Kimpton Hotels & Restaurants, Leonardo DiCaprio, with strongest over-indexing on Anne Hathaway (5.82× the country average).

Demographically, the Laguna Beach, California audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Laguna Beach, California fan in United States is more female, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Anne Hathaway.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laguna Beach, California profile in United States.

Audience size
3.3M
in United States
Gender
61.5%♀
38.5% male
Age
44.3
average years
Country rank
#9443
POI in United States
Fig. 01

Search interest · 12-month trend

+75%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Laguna Beach, California fans

61.5% are female, 38.5% are male, average age 44.3.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Laguna Beach, California audience in United States
MetricValue
Female61.5%
Male38.5%
Average age44.3
Estimated audience size3,320,842
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Laguna Beach, California audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3919%
40-4925%
50+32%
Fig. 04

Worldwide distribution

77.4%

of the worldwide Laguna Beach, California audience comes from United States.

Worldwide audience distribution share by country for Laguna Beach, California
CountryShare
United States77.4%
Japan2.8%
Italy2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laguna Beach, California audience in United States is strongest.

Fig. 05

Top regions by affinity

Laguna Beach, California fans by region: top regions in United States
#RegionReachAffinity×
01California~2.5M9.13×
02Nevada~100K3.35×
03Arizona~200K2.36×
04Utah~50K1.63×
05Colorado~70K1.31×
06Washington~80K1.27×
07Oregon~40K1.16×
08Idaho~20K1.12×
09Hawaii~20K1.11×
10Washington, District of Columbia~10K1.09×
11New Mexico~20K1.05×
12Montana~9K0.94×
13Wyoming~4K0.87×
14Texas~200K0.86×
15Massachusetts~50K0.84×
16New York~200K0.83×
17Illinois~90K0.83×
18Nebraska~10K0.81×
19Minnesota~40K0.80×
20Connecticut~20K0.75×
21Kansas~20K0.75×
22Iowa~20K0.74×
23New Jersey~60K0.73×
24Oklahoma~30K0.73×
25Rhode Island~8K0.73×
26South Dakota~6K0.72×
27North Dakota~5K0.71×
28Florida~200K0.70×
29Tennessee~50K0.70×
30Alabama~30K0.69×
31Georgia~70K0.68×
32Virginia~50K0.68×
33Missouri~40K0.68×
34Louisiana~30K0.67×
35New Hampshire~9K0.66×
36Alaska~5K0.65×
37Maryland~40K0.64×
38Arkansas~20K0.64×
39Maine~8K0.64×
40Kentucky~30K0.63×
41Delaware~6K0.63×
42Indiana~40K0.62×
43Pennsylvania~70K0.61×
44Ohio~60K0.61×
45Michigan~50K0.61×
46Wisconsin~30K0.59×
47North Carolina~60K0.57×
48South Carolina~30K0.57×
49Mississippi~20K0.56×
50West Virginia~8K0.54×
Fig. 06

Affinity by region

Affinity by region — Laguna Beach, California, United States
0.54×1.00×9.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laguna Beach, California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laguna Beach, California audience
#·InterestCategoryAffinity×
01Kimpton Hotels & RestaurantsTravel & Leisure29.57×
02Leighton MeesterMovies & TV6.68×
03KTLAMovies & TV6.53×
04Hollywood SignTravel & Leisure6.19×
05Anne HathawayMovies & TV5.82×
06OrbitzTravel & Leisure5.46×
07Leonardo DiCaprioMovies & TV5.40×
08Heidi KlumFashion & Accessoires5.22×
09George ClooneyMovies & TV4.67×
10Diaper bagKids & Family3.01×
11FedExBusiness & Career2.38×
12Planet FitnessSports2.34×
13Nordstrom rackFashion & Accessoires2.34×
14InnovationBusiness & Career2.29×
15Trader Joe'sShopping2.16×
16Panda ExpressFood & Beverages2.00×
17AirbnbTravel & Leisure1.69×
18BeachesTravel & Leisure1.62×
19RedditInternet & Social Media1.59×
20PinterestInternet & Social Media1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laguna Beach, California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laguna Beach, California audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.84×
TravellingTHRILL1.77×
Design AffinityPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laguna Beach, California audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.90×
IndividualismJOY0.93×
TraditionCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Laguna Beach, California have in United States?

Laguna Beach, California has an estimated audience of 3,320,842 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Laguna Beach, California fans?

61.5% of Laguna Beach, California fans are female, 38.5% are male, with an average age of 44.3 years.

03

Which brands do Laguna Beach, California fans like most?

Laguna Beach, California fans show strongest brand affinity for Anne Hathaway (5.82×), Kimpton Hotels & Restaurants (29.57×), and Leonardo DiCaprio (5.4×) over the country average.

04

Where do Laguna Beach, California fans live in United States?

Laguna Beach, California fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~200K), and Arizona (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Laguna Beach, California fans also like?

Beyond Laguna Beach, California itself, the audience over-indexes on Kimpton Hotels & Restaurants (29.57×), Leonardo DiCaprio (5.4×), Planet Fitness (2.34×), and Hollywood Sign (6.19×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Laguna Beach, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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