Rascasse Audience Intelligence

Lancôme Target Market in United States

A data profile of the people who buy, follow and care about Lancôme in United States — modelled from more than twelve digital signal sources. Lancôme has an estimated audience of 17,988 people in United States.

#105among Cosmetics in United States#12806among Brand in United States#795in Beauty & Wellness

The average Lancôme fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include CC cream, BB cream, Macy's, with strongest over-indexing on CC cream (11.08× the country average).

Demographically, the Lancôme audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lancôme fan in United States is more female, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for CC cream.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lancôme profile in United States.

Audience size
18K
in United States
Gender
83.4%♀
16.6% male
Age
37.1
average years
Country rank
#128050
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lancôme

83.4% are female, 16.6% are male, average age 37.1.

Fig. 02

Gender split

83.4%
Female
16.6%
Male
Demographic split for Lancôme audience in United States
MetricValue
Female83.4%
Male16.6%
Average age37.1
Estimated audience size17,988
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Lancôme audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3919%
40-4920%
50+16%
Fig. 04

Worldwide distribution

0.3%

of the worldwide Lancôme audience comes from United States.

Worldwide audience distribution share by country for Lancôme
CountryShare
Thailand13.6%
Saudi Arabia10.4%
Hong Kong9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lancôme audience in United States is strongest.

Fig. 05

Top regions by affinity

Lancôme customers by region in United States
#RegionReachAffinity×
01California~3K1.70×
02New York~2K1.53×
03New Jersey<1K1.50×
04Texas~2K1.41×
05Florida~2K1.37×
06Massachusetts<1K1.37×
07Illinois<1K1.26×
08Virginia<1K1.24×
09Maryland<1K1.19×
10Connecticut<1K1.19×
11Washington<1K1.18×
12Nevada<1K1.17×
13Louisiana<1K1.16×
14Georgia<1K1.14×
15Arizona<1K1.12×
16Hawaii<1K1.10×
17Oklahoma<1K1.06×
18Alabama<1K1.05×
19Nebraska<1K1.05×
20Kansas<1K1.04×
21Arkansas<1K1.01×
22North Carolina<1K1.00×
23Pennsylvania<1K0.99×
24Oregon<1K0.96×
25Mississippi<1K0.96×
26New Mexico<1K0.95×
27Tennessee<1K0.94×
28South Carolina<1K0.93×
29Rhode Island<1K0.93×
30Washington, District of Columbia<1K0.93×
31Kentucky<1K0.92×
32Missouri<1K0.91×
33Colorado<1K0.90×
34Michigan<1K0.89×
35Iowa<1K0.88×
36Indiana<1K0.87×
37Minnesota<1K0.87×
38Delaware<1K0.86×
39Wisconsin<1K0.85×
40Utah<1K0.85×
41Alaska<1K0.84×
42New Hampshire<1K0.83×
43Ohio<1K0.82×
44Idaho<1K0.81×
45North Dakota<1K0.80×
46West Virginia<1K0.79×
47Montana<1K0.74×
48South Dakota<1K0.71×
49Vermont<1K0.67×
50Maine<1K0.65×
Fig. 06

Affinity by region

Affinity by region — Lancôme, United States
0.65×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lancôme audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lancôme audience
#·InterestCategoryAffinity×
01CC creamBeauty & Wellness11.08×
02AquaphorBeauty & Wellness10.71×
03ClarinsBeauty & Wellness8.94×
04BB creamBeauty & Wellness8.64×
05Bobbi BrownBeauty & Wellness8.38×
06La Roche-PosayBeauty & Wellness8.26×
07Kiehl'sBeauty & Wellness6.40×
08Foundation (cosmetics)Beauty & Wellness6.07×
09CliniqueBeauty & Wellness5.67×
10L'OréalBeauty & Wellness5.40×
11Anti-aging creamBeauty & Wellness4.25×
12CoachFashion & Accessoires3.66×
13ULTA BeautyBeauty & Wellness3.24×
14BurlingtonFashion & Accessoires3.20×
15SephoraShopping2.86×
16Macy'sShopping2.72×
17The UPS StoreShopping2.49×
18MarshallsFashion & Accessoires2.34×
19NordstromShopping2.20×
20Dollar GeneralShopping2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lancôme audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lancôme audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.65×
IndulgenceJOY1.57×
Quality AwarenessPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lancôme audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.36×
Risk AppetiteTHRILL0.60×
Career OrientationPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lancôme's target market in United States?

Lancôme's target market in United States covers an estimated 17,988 people, concentrated in California and Texas.

02

What is the gender split and age of Lancôme customers?

83.4% of the Lancôme audience are female, 16.6% are male, with an average age of 37.1 years.

03

Which brands do Lancôme fans like most?

Lancôme fans show strongest brand affinity for CC cream (11.08×), BB cream (8.64×), and Macy's (2.72×) over the country average.

04

Where do Lancôme fans live in United States?

Lancôme fans in United States are most concentrated in California (reach ~3K), Texas (reach ~2K), and Florida (reach ~2K). These three regions account for the largest share of the active audience.

05

What other brands do Lancôme fans also like?

Beyond Lancôme itself, the audience over-indexes on BB cream (8.64×), Macy's (2.72×), Sephora (2.86×), and Foundation (cosmetics) (6.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Lancôme audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lancôme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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