Lancôme Audience in United States

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Lancôme has an estimated audience of 8,094,659 people in United States. 83.4% are female, 16.6% are male, average age 37.1. Top regions: California, Texas, New York. Top brand affinities: CC cream, BB cream, Macy's, Sephora, Foundation (cosmetics).

The average Lancôme fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include CC cream, BB cream, Macy's, with strongest over-indexing on CC cream (11.08× the country average). Demographically, the Lancôme audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Demographics of Lancôme fans

Demographic split for Lancôme audience in United States
MetricValue
Female83.4%
Male16.6%
Average age37.1
Estimated audience size8,094,659

Audience persona

The typical Lancôme fan in United States is more female, around 37.1 years old, with strong Design Affinity tendencies and a notable affinity for CC cream.

Top regions in United States

Top regions ranked by reach for Lancôme in United States
RegionReachAffinity
California1,619,5561.82×
Texas1,033,4261.49×
New York770,9461.7×
Florida767,3621.4×
Illinois359,2811.33×
New Jersey330,5771.61×
Georgia286,3951.15×
Pennsylvania274,4061.01×
Virginia251,9061.28×
North Carolina242,0860.99×
Massachusetts225,6751.42×
Ohio209,8050.84×
Washington202,7401.25×
Michigan197,1740.93×
Arizona184,2101.11×
Maryland161,9181.16×
Tennessee153,9480.95×
Indiana124,6310.84×
Missouri122,2350.94×
Colorado116,3020.91×
Louisiana112,6561.08×
South Carolina112,1960.92×
Alabama111,7410.99×
Wisconsin102,1780.84×
Minnesota102,1090.88×
Connecticut97,1611.2×
Nevada93,7441.2×
Oklahoma91,9151.02×
Oregon91,1920.98×
Kentucky90,3400.89×
Kansas65,3611.02×
Arkansas65,0770.98×
Utah60,0430.83×
Mississippi59,6130.89×
Iowa54,5320.82×
Nebraska41,5981.02×
Hawaii38,5731.11×
New Mexico36,7930.91×
Idaho30,1390.74×
West Virginia26,0070.69×
New Hampshire25,2440.79×
Washington, District of Columbia24,0250.99×
Rhode Island23,4660.91×
Delaware18,0820.81×
Maine15,2710.53×
Montana14,4700.64×
Alaska13,3470.77×
North Dakota12,3770.74×
South Dakota11,5830.62×
Vermont7,6930.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lancôme audience
BrandAffinityCategory
CC cream11.08×Beauty & Wellness
BB cream8.64×Beauty & Wellness
Macy's2.72×Shopping
Sephora2.86×Shopping
Foundation (cosmetics)6.07×Beauty & Wellness
ULTA Beauty3.24×Beauty & Wellness
Anti-aging cream4.25×Beauty & Wellness
Burlington3.2×Fashion & Accessoires
L'Oréal5.4×Beauty & Wellness
Yahoo!奇摩名人娛樂2.47×Internet & Social Media
La Roche-Posay8.26×Beauty & Wellness
Macy's1.95×Shopping
Bobbi Brown8.38×Beauty & Wellness
The UPS Store2.49×Shopping
Marshalls2.34×Fashion & Accessoires
Dollar General2.08×Shopping
Aquaphor10.71×Beauty & Wellness
Nordstrom2.2×Shopping
Clinique5.67×Beauty & Wellness
Kiehl's6.4×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lancôme audience
TraitClusterScore
Design AffinityPREMIUM1.67
SustainabilityBALANCE1.56
Luxury OrientationPREMIUM1.4
Price SensitivityPREMIUM1.38
IndulgenceJOY1.32
ExtroversionTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Lancôme
CountryShare
United States24.6%
Brazil9.3%
United Kingdom6.2%

See Lancôme audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Lancôme have in United States?

Lancôme has an estimated audience of 8,094,659 people in United States, concentrated in California and Texas.

What is the gender split and age of Lancôme fans?

83.4% of Lancôme fans are female, 16.6% are male, with an average age of 37.1 years.

Which brands do Lancôme fans like most?

Lancôme fans show strongest brand affinity for CC cream (11.08×), BB cream (8.64×), and Macy's (2.72×) over the country average.

Where do Lancôme fans live in United States?

Lancôme fans in United States are most concentrated in California (reach 1,619,556), Texas (reach 1,033,426), and New York (reach 770,946). These three regions account for the largest share of the active audience.

What other brands do Lancôme fans also like?

Beyond Lancôme itself, the audience over-indexes on BB cream (8.64×), Macy's (2.72×), Sephora (2.86×), and Foundation (cosmetics) (6.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lancôme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.